NEW YORK, Sept. 28, 2016 /PRNewswire/ -- Bloomberg
Professional service subscribers can now Tweet directly from
Bloomberg's chat service, Instant Bloomberg (IB), executives
announced today during the Bloomberg Markets Most Influential
Summit. Bloomberg has partnered with Twitter to provide subscribers
with a more secure way to enhance their workflow while assisting
regulatory compliance requirements. Information on access is
available via SOCIAL <GO>.
Since 2013, the Securities and Exchange Commission (SEC),
Financial Conduct Authority (FCA) and other major global regulatory
agencies have provided guidance on the use of social media channels
for sharing material company news with investors. The use of these
channels by corporate officers, investor relations and financial
professionals, however, has been tempered by concerns about access,
security, and compliance. Through SOCIAL <GO>, compliance
officers can now give individual users permission to post to
Twitter while monitoring for risks and archiving
communications.
"Bloomberg is helping unlock the value of Twitter for
corporate and financial professionals, while meeting the necessary
high standards of communications compliance," says Ted Merz, Global Head of News and Economics
Products.
Once approved by their firm, Bloomberg Terminal users can post
from IB directly to Twitter.com. Tweets through SOCIAL <GO>
will also appear on the Bloomberg Terminal's Twitter newswire,
which is frequently one of the top 10 sources read by Bloomberg
Professional subscribers. Bloomberg's proprietary categorization
system will also tag Tweets to appear under relevant news codes,
company news pages and bio pages on the Terminal, putting Tweeted
content in front of a highly influential audience.
"Tweeting right from the Bloomberg Terminal allows BTIG to
increase our visibility within the financial news and information
platform used most by our global clientele" said Rich Greenfield, Media and Tech Analyst at BTIG.
"Bloomberg's new tool seamlessly integrates into our existing
workflow and is as easy to Tweet from as the Twitter application
itself."
Bloomberg and Twitter partnered previously, in 2013, to bring
Twitter data onto the Bloomberg Terminal. This gave Bloomberg
Terminal subscribers access to alerts about unusual bursts of
social media chatter about a company in their portfolio, including
sentiment analysis as an integrated part of their workflow.
Bloomberg makes Twitter data discoverable and actionable so
subscribers can react quickly to important news and topics trending
on Twitter. Now, through IB subscribers can engage in the Twitter
conversation in a more secure and compliant manner.
"CEOs, world leaders, money managers, analysts, and financial
journalists all turn to Twitter for breaking news and live
commentary. We're thrilled that Bloomberg subscribers can now Tweet
from the Terminal, providing a compliant way for more of these
market influencers to actively engage in the conversation on
Twitter." - Chris Moody, VP Data
Strategy, Twitter @chrismoodycom
Bloomberg is continuing to build tools to address the needs of
subscribers in the social media space. For more information, please
contact: social@bloomberg.net.
About Bloomberg
Bloomberg, the global business and
financial information and news leader, gives influential decision
makers a critical edge by connecting them to a dynamic network of
information, people and ideas. The company's strength – delivering
data, news and analytics through innovative technology, quickly and
accurately – is at the core of the Bloomberg Professional service,
which provides real time financial information to more than 325,000
subscribers globally. For more information, visit
http://www.bloomberg.com/company/ or request a demo.
The Bloomberg Professional service is owned and distributed by
Bloomberg Finance L.P. and its affiliates.
About Twitter
Twitter, Inc. (NYSE: TWTR) is what's happening in the world right
now. From breaking news and entertainment to sports and politics,
from big events to everyday interests. If it's happening anywhere,
it's happening first on Twitter. Twitter is where the full story
unfolds with all the live commentary and where live events come to
life unlike anywhere else. Twitter is available in more than 40
languages around the world. The service can be accessed at
Twitter.com, on a variety of mobile devices and via SMS. For more
information, visit about.twitter.com or follow
@twitter.
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SOURCE Bloomberg