StubHub launches a new way to buy and sell tickets with the
industry’s first combined primary and secondary ticketing
platform
StubHub today goes live with its new ticketing platform that
combines primary and secondary tickets in a single marketplace.
Launched in partnership with the Philadelphia 76ers for 2016-17
ticket sales, this new platform is an industry-first that unites a
best-in-class e-commerce experience for fans with a robust box
office solution for the Sixers.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160927005863/en/
StubHub's new Philadelphia 76ers
ticketing platform. (Photo: Business Wire)
Beginning today, StubHub becomes the Official Ticketing Partner
of the Philadelphia 76ers, and fans who want to buy or resell
Philadelphia 76ers tickets will visit StubHub.com/Sixers, a
team-branded experience powered by StubHub. The new platform is the
team’s official ticket destination for fans looking to purchase
individual game tickets, and provides a simple, seamless experience
for Sixers ticketing needs, including tools to help fans search for
and easily purchase 76ers tickets.
“Fans tell us they want the best seats for the best value in the
most convenient way, and StubHub’s new ticket marketplace with the
76ers delivers a simple, single destination for buying and selling
any type of team ticket,” said StubHub President Scott
Cutler. “In building this platform, StubHub created a
technologically advanced ticket solution for the team that offers
fans the best ticket options to match how they want to see the
game, as well as additional services such as parking, bundled into
a single transaction.”
The new marketplace for the 76ers was developed by StubHub with
a mobile-first mindset, meaning the experience is as easy and
dynamic to use on a phone or tablet screen as on a larger laptop or
computer. 76ers fans who purchase tickets can look forward to:
- Increased personalization that
recommends the best ticket option based on their search criteria,
purchase history and other preferences, and learns as it goes;
- Shopping cart capabilities that
allow a customer to purchase tickets from multiple sellers, as well
as options to bundle other services such as parking, in one
transaction;
- Fully-branded Sixers experience
on StubHub.com;
- Season-ticket reselling with
barcode integration that offers Sixers season ticket members a
fast, simple way to list and sell tickets.
“Technology is at the center of our fans’ lives and it’s
important that the Sixers organization leverages technology to
better connect our fans with the team,” said Scott O’Neil,
Philadelphia 76ers chief executive officer. “With StubHub
powering our brand-new ticket marketplace, fans can expect a
simple, single destination for all their Sixers ticketing needs,
with the security and reliability they expect, and an easy buying
and selling experience whether they’re on a small or large
screen.”
StubHub and the 76ers worked closely on the development of
StubHub.com/Sixers which combines all single game and general
public tickets in one seat map view and one listing experience.
The new model also benefits the industry and brings a new level
of sophistication to ticketing with:
- A single destination that
combines available primary and secondary ticket inventory together
in one seat map, without designating tickets as primary or
secondary;
- Fully-branded partner experience
that features the brand front-and-center;
- Real-time market data that will
allow box offices to maximize pricing, while owning and controlling
all buyer data;
- Integration capabilities that
enable multi-channel primary and secondary distribution, as well as
primary ticketing providers to build into the new platform, giving
box offices complete choice for both back office tools and
distribution.
The platform also integrates with Spectra Ticketing and Fan
Engagement, which will continue to provide the 76ers the box office
tools, season ticket member sales, account management and access
control that will allow the team to manage its primary ticketing
business and connect with its fans as it always has, while taking
advantage of the capabilities the new platform has to offer.
“This is an exciting step forward for the 76ers and we applaud
their innovative collaboration with StubHub to bring fans this
user-friendly experience,” said Dave Butler, CEO of Spectra
Ticketing & Fan Engagement. “We are thrilled to power the
back office ticketing solution for the 76ers to provide
industry-leading account management, access management and season
ticket member services to help complement the 76ers and StubHub fan
experience.”
StubHub and the Philadelphia 76ers have been partners since
2012, and in February, announced the ticketing platform
partnership, in conjunction with Spectra. In May, the long-standing
partners elevated their relationship, naming StubHub as the Sixers’
jersey sponsor, marking the NBA’s first official team jersey patch
sponsorship announcement in the league’s history.
About StubHub
At StubHub, our mission is simple: help fans find fun. We
connect fans with their favorite teams, shows and artists and
introduce them to the ones they'll love next. As the largest ticket
marketplace in the world, we enable fans to buy and sell tickets to
tens of thousands of events, whenever they want, through our
desktop and mobile experiences, including our StubHub app for
iPhone, iPad, Apple Watch and Android. Offering a superior fan
experience at its core, StubHub reinvented the ticket resale market
in 2000 and continues to lead it through innovation. Our industry
firsts include the introduction of the first ticketing application,
the first interactive seat mapping tool and the first live
entertainment rewards program, Fan Rewards™. Our business partners
include more than 60 teams in MLB, NBA, NHL, MLS and NCAA, AEG, AXS
and Spectra Ticketing & Fan Engagement. With the acquisition of
Ticketbis in August 2016, throughout the world, StubHub provides
the total end-to-end event going experience. StubHub is an eBay
company (NASDAQ: EBAY). For more information on StubHub, visit
StubHub.com or follow @StubHub on Twitter, Facebook and Instagram
or YouTube.com/StubHub.
About Spectra Ticketing & Fan Engagement
Spectra's Ticketing & Fan Engagement division is a leader in
ticketing, fundraising, marketing, and analytics solutions with
over 35 years of experience. Spectra Ticketing & Fan Engagement
enables college athletic programs, arenas, professional sports, and
performing arts clients to sell more than 120 million tickets per
year.
About the Philadelphia 76ers
The Philadelphia 76ers are one of the most storied franchises in
the National Basketball Association, having won three World
Championships, earning nine trips to The Finals and making 47
playoff appearances over 67 seasons. The team is owned by an
investor group led by Managing General Partner Josh Harris.
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version on businesswire.com: http://www.businesswire.com/news/home/20160927005863/en/
StubHubAlison Salcedo,
310-947-2648alsalcedo@stubhub.comorPhiladelphia 76ersLara Toscani,
610-675-8153ltoscani@sixers.com
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