DALLAS, Sept. 26, 2016 /PRNewswire/ -- Tired of a
travel experience that flies well below positive? Southwest
Airlines Co. (NYSE: LUV) wants potential flyers to know it's yet
again bucking a trend in the airline industry by bringing its
Customers a world full of "Yes"! The carrier last night released
its latest advertising campaign, working with agency partner
GSD&M in Austin, Texas,
showcasing why Southwest continues to be different from the
competition: their Customers experiencing "Yes" when others
don't.
"At Southwest we're helping you experience a world full of Yes.
Yes, to Transfarency, as we deliver low fares without hidden
fees. Yes, to an award-winning Rapid Rewards frequent flyer
program. And Yes to an expanding international network," said
Bob Jordan, Southwest Airlines'
Executive Vice President and Chief Commercial Officer.
"Southwest is passionate about helping our Customers get away to
their favorite destinations and serving people with the kind of
Hospitality that only our amazing Employees can deliver."
Throughout the campaign, Southwest Employees share the "Yes"
message by taking on the current trend of lip-sync battles.
Beginning last night during NFL football through early 2017, in the
coming months you'll see:
- Tammy Davis, Cleveland-based Customer Service Agent;
Guillermo Rosales, San Diego-based Customer Service Agent, and
Roy Nabors, Chicago Midway based
Ramp Agent, lip-sync "Any Way You Want It" by Journey.
- Michelle Lovett, Customer
Service Agent based in Birmingham,
and Matt Sherman, Dallas-based Ramp Agent, lip-sync "Yeah Yeah
Yeah" by Jax Jones.
- Mary Ann Mayo Rodriguez,
Customer Service Agent based in San
Diego, and Brian
Kalchbrenner, Las
Vegas-based Captain, lip-sync "Whatever You Like" by
T.I.
- Alphonso Thomas, Las Vegas-based Flight Attendant, and
Melissa Salaman, Orlando-based Flight Attendant, lip-sync "Yeah
Yeah" by Willy Moon.
A few of the approaches through which the campaign comes to
life:
- Viewers will recognize popular music tracks with a unique
Southwest spin.
- Sound booths will appear at various Southwest locations where
Employees and Customers will compete with one another in lip-sync
battles.
- Unsuspecting Customers at various locations will receive
inflight drink coupons, Rapid Rewards points, gift cards and
more.
Already receiving positive comments from the airline's fans and
followers, Southwest plans more messaging on Facebook and Twitter
around the new campaign in the coming weeks.
In early September, the Company released Wanna Get Away®, which
also reflects Southwest's humor and personality. Those ads also run
through January 2017. A separate
social media contest is underway on the airline's Instagram and
Twitter pages. Wanna Get Away and "Yes" are part of the
Transfarency campaign that launched in October 2015.
WANNA GET AWAY CONTEST RULES
NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES
OF WINNING. Open to legal residents of 48 contiguous U.S. and
D.C., age 21 at time of entry. Void where prohibited.
Limit one entry per person. Approximate retail value of all
prizes: $44,100. Enter Contest
by: 10/6/16. For Official Rules and prize description, visit
WannaGetAway.com. By submitting this entry, you agree to the
Official Rules. By entering, information collected will be
used in accordance with Sponsor's Privacy Policy. Sponsor:
Southwest Airlines Co., 2702 Love Field Drive, Dallas, TX 75235.
ABOUT SOUTHWEST AIRLINES CO.
In its 46th year of service, Dallas-based Southwest Airlines (NYSE:
LUV) continues to differentiate itself from other air carriers with
exemplary Customer Service delivered by more than 52,000 Employees
to more than 100 million Customers annually. Southwest
operates more than 3,900 departures a day during peak travel season
across a network of 98 destinations in the United States and seven additional
countries with service to three airports in Cuba expected to begin later this year,
subject to governmental approvals.
Based on the U.S. Department of Transportation's most recent
data, Southwest Airlines is the nation's largest carrier in terms
of originating domestic passengers boarded. The Company operates
the largest fleet of Boeing aircraft in the world, the majority of
which are equipped with satellite-based WiFi providing gate-to-gate
connectivity. That connectivity enables Customers to use
their personal devices to view video on-demand movies and
television shows, as well as more than 20 channels of free, live TV
compliments of our valued Partners. Southwest created
Transfarency℠, a philosophy which treats Customers
honestly and fairly, and in which low fares actually stay low.
Southwest is the only major U.S. airline to offer bags fly
free® to everyone (first and second checked pieces of
luggage, size and weight limits apply, some airlines may allow free
checked bags on select routes or for qualified circumstances), and
there are no change fees, though fare differences might apply. The
airline proudly unveiled a bold new look: Heart.
A new logo, aircraft livery, interior design featuring a new seat
and Flight Attendant galley, Employee-designed uniforms, and an
updated airport experience all showcase the dedication of Southwest
Employees who connect Customers with what's important in their
lives.
From its first flights on June 18,
1971, Southwest Airlines launched an era of unprecedented
affordability in air travel described by the U.S. Department of
Transportation as "The Southwest Effect," a lowering of fares and
increase in passenger traffic whenever the carrier enters new
markets. With 43 consecutive years of profitability,
Southwest is one of the most honored airlines in the world, known
for a triple bottom line approach that contributes to the carrier's
performance and productivity, the importance of its People and the
communities they serve, and an overall commitment to efficiency and
the planet. The 2015 Southwest Airlines One Report™ can be found
at SouthwestOneReport.com.
Book Southwest Airlines' low fares online
at Southwest.com or by phone at 800-I-FLY-SWA.
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SOURCE Southwest Airlines Co.