Pandora Hires Nick Bartle as Chief Marketing Officer
September 26 2016 - 9:00AM
Business Wire
Former LinkedIn and Apple marketing executive
to lead bold, innovative marketing and communications programs that
accelerate listener growth and engagement
Pandora (NYSE:P), the go-to music source for fans and artists,
today announced that Nick Bartle will join the company as Chief
Marketing Officer, effective October 3, 2016. Bartle will bring
Pandora’s next chapter to life through compelling marketing and
communications as the company gives listeners the most personal
music experience in the world.
This Smart News Release features multimedia.
View the full release here:
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Nick Bartle, former LinkedIn and Apple
marketing executive, joins the team at Pandora (Photo: Business
Wire)
“From the moment I met Nick, his ability to make a substantial
and immediate impact on Pandora was clear,” said Tim Westergren,
founder and CEO of Pandora. “Nick brings a deep understanding of
consumer marketing and strategic communications from years of
experience with the world's most revered brands. He is the perfect
leader to accelerate Pandora's brand momentum during this
transformative time.”
Bartle comes to Pandora from LinkedIn, where he served as Vice
President of Member Marketing and Communications for the last year.
In this role, he drove communications and positioning to the
professional networking site’s 450 million plus members, launched
LinkedIn’s first-ever television ad and the company’s “Chase Great”
campaign during this year’s Olympic Games.
“I'm thrilled to join Pandora at this inflection point,” said
Nick Bartle, Pandora’s new CMO. “The company is poised to
completely redefine the music experience once again. I can’t wait
to roll up my sleeves and connect our listeners to artists in ever
more unique and personal ways.”
Prior to joining LinkedIn, Bartle was the Senior Director of
Marketing Communications for Apple for more than four years, where
he played key roles in the marketing and advertising of multiple
successful product launches, including the iPhones from 4s to 6
Plus, iPad Air and the Apple Watch. Earlier in his career, Bartle
held senior roles at BBDO and Goodby Silverstein & Partners
developing digital, print and television campaigns for New Balance,
E*TRADE, Starbucks and HP.
ABOUT PANDORA
Pandora is the world's most powerful music discovery platform –
a place where artists find their fans and listeners find music they
love. We are driven by a single purpose: unleashing the infinite
power of music by connecting artists and fans, whether through
earbuds, car speakers, live on stage or anywhere fans want to
experience it. Our team of highly trained musicologists analyze
hundreds of attributes for each recording which powers our
proprietary Music Genome Project®, delivering billions of hours of
personalized music tailored to the tastes of each music listener,
full of discovery, making artist/fan connections at unprecedented
scale. Founded by musicians, Pandora empowers artists with valuable
data and tools to help grow their careers and connect with their
fans.www.pandora.com | Pandora Blog | Pandora LinkedIn |
@pandora_radio
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version on businesswire.com: http://www.businesswire.com/news/home/20160926005411/en/
PandoraDominic Paschel, 510-842-6960Corporate Finance &
Investor Relationsinvestor@pandora.comorStephanie Barnes,
415-722-0883Corporate Communicationssbarnes@pandora.com
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