TransAct to Demonstrate Epicentral® SE at G2E 2016 in Conjunction with Bally SDS™ Slot Management System
September 26 2016 - 7:30AM
Business Wire
Epicentral SE Offers Real-Time Personalized
Promotional Coupon Capabilities for Next Version of Scientific
Games’ Leading Bally SDS Slot-Management System
TransAct Technologies Incorporated (Nasdaq: TACT) (“TransAct” or
“the Company”), announced today that Epicentral® SE, a new systems
version of the Company’s voucher-based promotional software system,
will debut at the Global Gaming Expo (G2E®), to be held at the
Sands Expo & Convention Center from September 27-29, 2016 in
Las Vegas, Nevada. TransAct (Booth #2423) and Scientific Games
(Booth #1126) will both have demonstrations of how Epicentral SE
enables the new printed promotional coupon capabilities featured in
the next version of Bally’s industry-leading CMP™ casino management
system, expected to be available next year.
Bally’s CMP will allow the casino marketing team to create
promotional programs that will be available to players via a
printed coupon. To enable this new feature of CMP™, TransAct was
asked to develop a solution using Epicentral SE that leverages
several of Epicentral’s unique software modules – Design Center and
Print Manager – to design, print and deliver the CMP™-defined
offers directly to the slot player at the gaming machine they are
playing, and System Center, for management and configuration of the
slot machines in order to accept notification of a coupon or
promotion. Casino operators running Epicentral SE will be able to
fully track and report on all promotions, giving marketing teams
and slot floor managers a true all-in-one view of the player
environment.
For casino operators seeking to offer an almost endless amount
of additional coupons and promotions beyond what their current slot
management system offers, TransAct’s full Epicentral system
includes Campaign Center for setting up the additional promotions,
Redemption Center for redeeming the additional coupons and
promotions, Report Center for full reports of all promotions and
coupons, and the Data Connector, so the Epicentral system can
receive player events in real time. As part of the new product
offering, a casino can always upgrade to the full suite of
Epicentral after implementing Epicentral SE.
“By working closely with Scientific Games and their systems
development team, Epicentral SE makes possible a new way to
generate and deliver several new real-time printed promotions at
the point of play,” said Bart C. Shuldman, Chairman and Chief
Executive Officer of TransAct Technologies. “Bally’s team clearly
understands that in this new casino market and environment, casino
operators increasingly appreciate the power of a printed coupon to
capture players’ attention in real-time and leverage that attention
to drive increased play and revenue. The newest capabilities of
Bally’s CMP™ casino management system, combined with Epicentral SE,
will create additional value for casino operators by helping them
engage with their loyal player base more through the delivery of a
printed offering in real-time at the game. Epicentral SE provides
all slot management systems with the ability to turn existing
electronic promotions and bonuses in their current systems into
printed coupons directly at the slot machine and we are excited to
show at G2E 2016 its first implementation of Epicentral SE in
conjunction with Bally’s CMP™ casino management system.”
Epicentral is the casino industry’s only enterprise-level
solution which enables the real-time direct delivery of targeted
coupons and bonuses to players at the slot machine or electronic
table game. Casinos that have implemented Epicentral have seen
consistent strength in their floor performance, reporting a 60%
increase in new player club registrations, an 87% bounce back
redemption rate, a 14% increase on time-on-device, a 100% increase
in lower-tier Average Daily Theo (“ADT”), a 46% increase in slot
handle and a 37% increase in weekday afternoon play.
For more information about the Epicentral print system, please
visit http://www.transact-tech.com.
Bally’s SDS is an integrated system that continually monitors
slot machines, other gaming devices, and customer gaming activity
in your casino property. SDS offers superior single-wire
functionality, and even works on older machines from a variety of
manufacturers. CMP™ operates in a Windows environment providing
player tracking, bonusing, promotions and Cage/Table accounting.
When paired with SDS™, CMP™ creates a total systems solution for a
wide range of casino management and promotional functions.
About TransAct Technologies Incorporated
TransAct Technologies Incorporated is a global leader in
developing software-driven technology and printing solutions for
high-growth markets including food safety, POS automation, casino
and gaming, lottery, mobile and oil and gas. The Company’s
solutions are designed from the ground up based on customer
requirements and are sold under the AccuDate™, EPICENTRAL®, Epic®,
Ithaca®, RESPONDER and Printrex® brands. TransAct has over 2.9
million printers and terminals installed around the world and is
committed to providing world-class service, spare parts and
accessories to support its worldwide installed product base.
Through TransAct Services Group both online at
http://www.transactsupplies.com and its direct sales team, the
Company also provides customers with a complete range of supplies
and consumable items. TransAct is headquartered in Hamden, CT. For
more information, please visit http://www.transact-tech.com or call
(203) 859-6800.
Epicentral and Epic are registered trademarks of TRANSACT
Technologies Incorporated. ©2016 TRANSACT Technologies
Incorporated. All rights reserved.
Forward-Looking Statements
Certain statements in this press release include forward-looking
statements. Forward-looking statements generally can be identified
by the use of forward-looking terminology, such as "may", "will",
"expect", "intend", "estimate", "anticipate", "believe" or
"continue" or the negative thereof or other similar words. All
forward-looking statements involve risks and uncertainties,
including, but not limited to, customer acceptance and market share
gains, both domestically and internationally, in the face of
substantial competition from competitors that have broader lines of
products and greater financial resources; our competitors
introducing new products into the marketplace; our ability to
successfully develop new products; our dependence on significant
customers; our dependence on significant vendors; dependence on
contract manufacturers for the assembly of a large portion of our
products in Asia; our ability to protect intellectual property; our
ability to recruit and retain quality employees as the Company
grows; our dependence on third parties for sales outside the United
States, including Australia, New Zealand, Europe, Latin America and
Asia; the economic and political conditions in the United States,
Australia, New Zealand, Europe, Latin America and Asia; marketplace
acceptance of new products; risks associated with foreign
operations; the availability of third-party components at
reasonable prices; price wars or other significant pricing
pressures affecting the Company's products in the United States or
abroad; risks associated with potential future acquisitions; our
new line of food safety and oil and gas products will drive
increased adoption by customers; and other risk factors detailed
from time to time in TransAct's reports filed with the Securities
and Exchange Commission. Actual results may differ materially from
those discussed in, or implied by, the forward-looking statements.
The forward-looking statements speak only as of the date of this
release and the Company assumes no duty to update them to reflect
new, changing or unanticipated events or circumstances.
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version on businesswire.com: http://www.businesswire.com/news/home/20160926005155/en/
Investors:TransAct Technologies IncorporatedSteve
DeMartino, 203-859-6810President and Chief Financial
OfficerorJCIRRichard Land, Joseph Jaffoni, Jim
Leahy212-835-8500tact@jcir.com
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