Accenture & Brandtone Collaborate to Deliver Next Generation Trade Promotion Services to Consumer Packaged Goods Companies in...
September 25 2016 - 10:00PM
Business Wire
Enhanced trade promotion campaigns can help
companies tap the US$340 billion growth potential in Asia.
Accenture (NYSE:ACN) and Brandtone today announced a next
generation trade promotion solution to help consumer packaged goods
(CPG) companies have access to enhanced visibility, management and
control of their promotional campaigns as they seek to capitalize
on the significant growth in Asia Pacific.
As trade continues to evolve across the Asia Pacific market,
traditional and independent traders currently capture as much as 95
percent of retail sales in many countries. CPG companies work
closely with distributors to reach over 12 million traders across
Asia. Using the Accenture and Brandtone services, CPG companies can
have direct access to all of their existing traders, with potential
to acquire many new retailers within the lucrative independent
trade channel.
This trade promotion collaboration uses Accenture’s Route to
Market solution, which combines Accenture Strategy, Accenture
Digital, Accenture Technology and Accenture Operations, to provide
commercial intelligence and analytics, commercial strategy and
planning, trade investment excellence and sales effectiveness. This
can be provisioned using Accenture’s Global Delivery Network and is
combined with Brandtone’s Trader Solution that provides mobile and
data-driven marketing services. Brandtone will provide software and
services based on an integrated delivery model that has been
jointly developed with Accenture.
Working together with Accenture and Brandtone, CPG companies can
have access to enhanced visibility, management and control of their
promotional campaigns. They will be able to launch promotional
campaigns faster, with more precision and control using real time
performance data, empowering them to grow sales and acquire new
retailers. In a number of emerging markets, where Accenture and
Brandtone have already collaborated, clients have been able to
reach over 70 percent of the trader market and increase sales by
over 20 percent.
Teo Correia, senior managing director of Accenture’s Consumer
Goods and Services practice, said: “The consumer goods and services
industry will grow by as much as US$700 billion globally by 2020,
with nearly 50 percent, or US$340 billion, of this growth
coming from Asia. The opportunity for CPG companies to grow is
immense. Brandtone’s proven model combined with Accenture’s global
scale, pace and deep analytics capabilities provides a unique
proposition for our clients in the region and can help them to get
and stay ahead of their competition.”
“We are delighted to team up with Accenture to bring our Trader
solution to the Asia Pacific region” said Donald Fitzmaurice, Chief
Executive Officer, Brandtone. “Accenture’s value added analytics
and operational support services complement Brandtone’s engagement
platform perfectly to help CPG companies quickly drive growth in
the world’s fastest growing markets.”
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions – underpinned by the world’s largest
delivery network – Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With more than 375,000
people serving clients in more than 120 countries, Accenture drives
innovation to improve the way the world works and lives. Visit us
at www.accenture.com.
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AccentureCaroline Douglas, + 353 87 680
0074caroline.douglas@accenture.com
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