In a close partnership, Materialise and HOYA Vision Care
collaborated with Hoet Design Studio to create a unique 3D
tailoring eyewear platform
Today, Materialise NV (NASDAQ:MTLS), HOYA Vision Care Company
and Hoet Design Studio are proud to launch the world’s first
vision-centric 3D-tailored eyewear. Yuniku by HOYA enables
individualized lens and frame design, with a sophisticated
end-to-end digital supply chain that is set to transform the
eyewear industry. For the first time ever, both lenses and frames
can be designed and positioned to fit an individual’s unique facial
features, functional needs, and vision requirements, resulting in
an enhanced vision experience, increased comfort, and new
possibilities for personalization. Yuniku is a Silmo D’Or nominee
in the Equipment category at Silmo 2016 in Paris.
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The Yuniku 3D scanning system is designed
to be installed in opticians' shops, to take high-resolution scans
of a customer's facial anatomy for fully 3D-tailored eyewear.
(Photo credit: HOYA Vision Care)
“When 3D Printing meets the right application and the right
partners, it has the potential to turn around an entire industry,”
states Alireza Parandian, Global Business Strategist – Wearables,
Materialise. “Materialise has helped this happen before in the
hearing aid industry, when our custom software enabled the digital
manufacturing of in-ear hearing aids to go from 20% of the total to
nearly 100% in just two years. I believe Yuniku could be equally
momentous for eyewear.”
For opticians, Yuniku is an opportunity to deliver more
effective interaction and service to their clients, enhancing their
buying experience, while the use of 3D printing also opens new
distribution possibilities and eliminates the stock risks common to
the eyewear industry. For the end-consumer, Yuniku means eyewear
truly tailored to their unique visual, comfort and aesthetic
needs.
“Yuniku is an exciting step forward in custom eyewear. By
capitalizing on advances in 3D printing technology, we have removed
the limitations posed by traditional spectacles,” says Jon Warrick,
Vice President Global Marketing, HOYA Vision Care. “For the first
time, wearers can enjoy the ultimate in optical performance,
without compromising on style or fit.”
Bieke Hoet of Hoet Design Studio added, “As an eyewear designer,
I’m already familiar with how 3D Printing can revolutionize this
industry. Now with Yuniku, I feel that we are able to share this
potential with the world.”
How Yuniku works
Conventional eyewear design does not allow for optimal lens
performance because opticians face restrictions in lens placement
resulting from the frame chosen by the customer. To turn this
around, Materialise and HOYA co-created a custom 3D scanner and
software platform, directly linked to Materialise’s Certified
Additive Manufacturing factory. Using 3D scanning, parametric
design automation, and 3D Printing, the Yuniku platform designs the
frame around the ideal position of the optical lenses.
The Yuniku experience starts with a scan to capture facial
features, and a short questionnaire to determine the wearer’s
visual needs. Advanced software designed by HOYA uses facial and
visual data to determine the ideal position of the lenses in
relation to the eyes and communicates this with Materialise’s
software, which in turn tailors the frame around the lenses
according to the wearer’s unique facial characteristics. Frame
design, color and finish can all be adjusted to match the
customer’s individual style, with the integrated software solutions
working to ensure that both ideal lens positioning and fit are
preserved. Additionally, a screen will display a virtual image of
the customer in the selected eyewear, ensuring complete
satisfaction with the end result.
The base frame collection for Yuniku comes from Hoet Design
Studio, pioneer in innovative eyewear designs. As Yuniku is an open
platform, further branded frames, from both Hoet and other
designers, will be added to the collection.
The range features an exclusive selection of frame designs,
colors and finishes. These are complemented by a choice of a
premium progressive, single vision or indoor lens solution.
About Materialise
Materialise incorporates more than 25 years of 3D printing
experience into a range of software solutions and 3D printing
services, which together form the backbone of 3D printing
technologies. Materialise’s open and flexible solutions enable
players in a wide variety of industries, including healthcare,
automotive, aerospace, art and design, and consumer goods, to build
innovative 3D printing applications that aim to make the world a
better and healthier place. Headquartered in Belgium, with branches
worldwide, Materialise combines the largest group of software
developers in the industry with one of the largest 3D printing
facilities in the world. For additional information, please visit:
www.materialise.com.
About HOYA
Founded in 1941 in Tokyo, Japan, HOYA is a global med-tech
company and the leading supplier of innovative high-tech and
medical products. HOYA is active in the fields of healthcare and
information technology providing eyeglasses, medical endoscopes,
intraocular lenses, optical lenses as well as key components for
semiconductor devices, LCD panels and HDDs. With over 150 offices
and subsidiaries worldwide, HOYA currently employs a multi-national
workforce of over 34,000 people. For additional information, please
visit: www.yuniku.com.
About HOET
With more than 25 years of experience in (eyewear) design, being
founders of the brand THEO for which HOET introduced the first
laser cut frames and chemical etched frames, the HOET design studio
is a synonym for innovation. Eyewear designs created from the
heart, driven by technology is making their creations standing
out.
The studio is also pioneer in bringing custom made 3D printed
frames to the optical market. Essential to our design process is
extensive research, thorough knowledge of materials and the talent
to adapt old techniques into new ones. Their expertise is offered
in freelance design assignments for companies that want to include
an exclusive line of eyewear to enhance their brand or identity.
For additional information, please visit: www.hoet-design.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20160923005062/en/
MaterialiseVanessa Palsenbarg, +32 16 39 66 37Corporate
Communications ManagerGSM : + 32 484 485
183press@materialise.com@MaterialiseNVwww.materialise.com
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