SCOTTSDALE, Ariz., Sept. 22, 2016 /PRNewswire/ -- GoDaddy Inc.
(NYSE: GDDY) is using edgy, topical humor to punctuate its
marketing message in front of a huge television audience. The new
GoDaddy marketing takes aim at presidential politics in an
advertising campaign debuting Monday in connection with live debate
coverage, which some suggest may draw an audience in excess of
80-million viewers.
GoDaddy will join the ranks of late-night comedians by
leveraging interest in what has become one of the most-talked about
political campaigns in U.S. history. Only instead of going for
jokes about individual candidates, trustworthiness or partisan
economic plans, GoDaddy is putting its own twist on political
platform satire to encourage all people to believe in their own,
individual ideas while passionately pursuing their American dream
online.
"We know humor works here in the U.S., and we're going to have
some fun this election season with a marketing campaign that turns
the spotlight away from the candidates and shifts it onto the
people … the people who have awesome ideas and want to bring them
to life online," said GoDaddy CMO Barb Rechterman. "Safe to say
this has been an outrageously unusual election cycle, why not tap
into this unprecedented political audience of epic proportions? Our
commercial, in the context of the televised debate, is intended to
provide comic relief, while speaking to what GoDaddy does to help
people break through online."
The campaign is co-sponsored by Verisign, the .COM registry, and
runs through Election Day. In
addition to digital content, two different TV commercials were
produced by GoDaddy's own in-house team in mid-September. The spots
poke fun at a range of political clichés with over-the-top images.
Thanks to creative special effects, the campaign features the
iconic GoDaddy logo in the starring role. The new TV ad airs on CNN
during pre-debate coverage and also on CBS and FOX News during
post-debate coverage Monday. The follow-up TV commercial is slated
to air adjacent to the second presidential debate, next month.
No word on whether jokes about basement email servers, or a
foreign-funded border wall will find their way into the GoDaddy
campaign, but to see the first of the TV ads, you can watch Monday
night, or cut to the punchline now by visiting GoDaddy.com.
GoDaddy powers the world's largest cloud platform dedicated to
small, independent ventures. The website and domain name provider
is now serving more than 14 million paying customers in 56 markets,
29 languages and 44 currencies around the world. GoDaddy employs
approximately 5,000 people and is headquartered in Scottsdale, Ariz., with facilities across
other locations, including California, Washington State, Massachusetts and Iowa in the U.S., as well as Asia, Brazil,
India, Canada, Mexico, U.K., Australia and The
Netherlands, internationally.
Connect with GoDaddy on Facebook, Twitter &
LinkedIn
About GoDaddy
GoDaddy powers the world's largest cloud
platform dedicated to small, independent ventures. With more than
14 million customers worldwide and more than 63 million domain
names under management, GoDaddy is the place people come to name
their idea, build a professional website, attract customers and
manage their work. Our mission is to give our customers the tools,
insights and the people to transform their ideas and personal
initiative into success. To learn more about the company, visit
www.GoDaddy.com.
© 2016 GoDaddy Inc. All Rights Reserved.
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SOURCE GoDaddy Inc.