Lifeway Continues Leadership Role at the Forefront of the Probiotics Market with Their New Lines of Single-Serve Farmer Chees...
September 22 2016 - 9:00AM
At the 2016 Natural Products Expo East, Lifeway Foods, Inc.
(Nasdaq:LWAY) will be showcasing new and recently released
innovations at Booth #1527. This includes a line of spoonable
cupped kefir and farmer cheese products packaged in single-serve
containers, 32oz Low Fat Ceremonial Matcha Kefir, Probiotic
Supplements and Children’s Chewables, as well as a DIY
(Do-It-Yourself) Kefir Starter Kit.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/33357496-8309-4f0b-ae74-1c4c2212c9de
The global probiotics market is expected to
reach $57.4 billion by 2022 and Lifeway is at the forefront with
their new product lines. The company’s expansion into the
supplement aisle via the launch of Lifeway ProBugs Chewables for
children and Lifeway Probiotic Supplements for adults provides an
option to reach new customers who may be looking for vegan ways to
incorporate probiotics into their diets. Lifeway will also be
pursuing new shelf space with the introduction of single serve
Strained Kefir and Farmer Cheese cups.
“Our new products were developed with on-the-go
customers in mind, especially busy millennials who are looking for
healthy, portable snack options. Lifeway’s cupped kefir and farmer
cheese come in a range of flavors that can be enjoyed at home, on
the road, at work, or wherever the day takes them,” said Lifeway
Foods CEO Julie Smolyansky. “Our probiotic supplements and
chewables offer convenient options for anyone, even those on strict
diets, to enjoy the benefits Lifeway has to offer.”
Single-Serve Kefir and Farmer Cheese
Cups Offer Portable Probiotic Options
Lifeway’s kefir cups feature strained, low fat
kefir, a fermented dairy product that is 99% lactose-free. The
flavored kefir cup varieties are packaged in a dual cup that
enables users to easily add toppings before enjoying. Lifeway’s
tasty farmer cheese cups come plain or blended with fruit for a
convenient snack. Both the conventional and organic versions of
cupped kefir and farmer cheese will come in plain and flavored
varieties with a convenient spoon for on-the-go snacking. Expertly
crafted in small batches, these kefir cups offer the 12 signature
probiotic cultures for which Lifeway has become known, far more
than traditional or Greek yogurt.
All of Lifeway’s dairy products are gluten free,
have clean labels, and are filled with probiotics, which may help
digestion. Unlike many cultured products, Lifeway’s products
contain no carrageenan, guar gum, or soy lecithin. Their dairy
products are made from milk produced by grass-fed cows that are not
treated with antibiotics or synthetic growth hormones. The products
are cultured after pasteurization to ensure that the cultures are
100% live and active.
Probiotic Supplements for Adults and
ProBugs Chewables for Children
To help consumers get their daily dose of
probiotics wherever they are, Lifeway recently rolled out Probiotic
Supplements for adults, which are sold in specialized formulations
for Travelers and Women, as well as a Balanced version for everyday
health.
New Lifeway ProBugs Chewables are an effective
way to help restore the balance of good bacteria in the digestive
tract and support healthy immune function in children ages four and
older. Each tablet includes ten probiotics, with three of the
strains playing important roles in helping prevent and treat
symptoms of celiac disease, severe diarrhea, and gastroenteritis in
children. Available in strawberry and grape flavors with 5 billion
CFUs per tablet, ProBugs Chewables are sold in packages of 30.
Both the adult and children’s probiotic
supplements are gluten-free, vegan, non-GMO, nonperishable and free
of allergens such as nuts and lactose.
DIY Kefir Starter Kit: Kefir On Your
Terms
Lifeway will be unveiling a Kefir Starter that
will enable customers to make their own kefir, giving them complete
control over their ingredients. The Kefir Starter has three
GMO-Free, Gluten-Free packets that contain six authentic probiotic
cultures, including L. Lactis, L. cremoris, L. diacetylactis, L.
rhamnosus, K. maxianus, and B. lactis.
Learn more about Lifeway’s new probiotic product
lines at www.lifewaykefir.com.
About Lifeway Foods, Inc.
Lifeway Foods, Inc. (LWAY), recently named one
of Forbes’ Best Small Companies, is America’s leading supplier of
the probiotic fermented beverage known as kefir. In addition to its
line of drinkable kefir, the company also produces frozen kefir,
specialty cheeses and a ProBugs line for kids. Lifeway’s tart and
tangy cultured dairy products are now sold across the United
States, Canada, Latin America and the United Kingdom. Learn how
Lifeway is good for more than just you at Lifewaykefir.com.
Find Lifeway Foods, Inc. on Facebook:
www.facebook.com/lifewaykefir Follow Lifeway Foods on Twitter:
http://twitter.com/lifeway_kefir Watch clips on
YouTube: Youtube.com/user/lifewaykefir
Forward Looking Statements
This news release contains forward-looking statements. Investors
are cautioned that actual results may differ materially from such
forward-looking statements. Forward-looking statements involve
risks and uncertainties including, but not limited to, competitive
pressures and other important factors detailed in the Company's
reports filed with the Securities and Exchange Commission.
Company Contact:
Derek Miller
847.967-1010
DerekM@Lifeway.net
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