Western Digital Demonstrates Prototype of the World’s First 1Terabyte SDXC Card at Photokina 2016
September 20 2016 - 4:00AM
Business Wire
Company gives photography and videography
industry a preview of future SanDisk imaging technology
PHOTOKINA - Western Digital Corporation (NASDAQ: WDC), a global
storage technology and solutions leader, today unveiled its
SanDisk® 1TB terabyte (TB) SDXC™ card prototype at the world's
leading trade fair for photo and video professionals. With
increasing demand for high resolution content, such as 4K and 8K,
the company continues to push the boundaries of technology with
solutions that support the exponential growth of data-intensive
production demands.
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SanDisk 1TB SDXC memory card prototype
(Photo: Business Wire)
“Showcasing the most advanced imaging technologies is truly
exciting for us,” said Dinesh Bahal, vice president, product
management, Content Solutions Business Unit, Western Digital.
“Sixteen years ago we introduced the first SanDisk 64MB SD™ card
and today we are enabling capacities of 1TB. Over the years our
goal has remained the same; continue to innovate and set the pace
for the imaging industry. The SanDisk 1TB SD card prototype
represents another significant achievement as growth of
high-resolution content and capacity-intensive applications such as
virtual reality, video surveillance and 360 video, are progressing
at astounding rates.”
Since the introduction of the record-breaking 512GB SanDisk
Extreme PRO® SDXC UHS-I Memory Card at Photokina 2014, Western
Digital has proven it can nearly double the capacity in the same SD
card form factor using proprietary technology. Higher capacity
cards expand the possibilities for professional videographers and
photographers, giving them even greater ability to create more of
the highest quality content, without the interruption of changing
cards.
“Just a few short years ago the idea of a 1TB capacity point in
an SD card seemed so futuristic – it’s amazing that we’re now at
the point where it’s becoming a reality. With the growing demand
for applications like VR, we can certainly use 1TB when we’re out
shooting continuous high-quality video. High-capacity cards allow
us to capture more without interruption, streamlining our workflow,
and eliminating the worry that we may miss a moment because we have
to stop to swap out cards,” said Sam Nicholson, CEO of Stargate
Studios and member of the American Society of Cinematographers.
Western Digital will be demonstrating the SanDisk 1TB SDXC card
prototype and showcasing its newest offerings at Photokina, Hall
02.1 Stand A014.
About Western Digital
Western Digital Corporation (NASDAQ: WDC) is an industry-leading
provider of storage technologies and solutions that enable people
to create, leverage, experience and preserve data. The company
addresses ever-changing market needs by providing a full portfolio
of compelling, high-quality storage solutions with customer-focused
innovation, high efficiency, flexibility and speed. Our products
are marketed under the HGST, SanDisk and WD brands to OEMs,
distributors, resellers, cloud infrastructure providers and
consumers. For more information, please visit www.hgst.com,
www.wd.com, and www.sandisk.com.
About SanDisk
SanDisk, a Western Digital Corporation (NASDAQ: WDC) brand,
provides trusted and innovative flash storage products that have
transformed the electronics industry. SanDisk’s quality,
state-of-the-art solutions are at the heart of many of the world's
largest data centers, and embedded in advanced smartphones, tablets
and PCs. SanDisk’s consumer products are available at hundreds of
thousands of retail stores worldwide.
For the latest SanDisk news visit www.sandisk.com, or find us on
our social channels:Facebook: www.facebook.com/sandiskTwitter:
www.twitter.com/sandiskInstagram: www.instagram.com/sandiskYouTube:
www.youtube.com/sandisk
©2016 Western Digital Corp. or affiliates. All rights reserved.
Western Digital, SanDisk, and SanDisk Extreme Pro are trademarks of
Western Digital Corporation or its affiliates, registered in the
U.S. and/or other countries.
The SDXC and SD mark is a trademark of SD-3D, LLC. All other
trademarks are the property of their respective owners.
Forward-Looking Statements
This news release contains certain forward-looking statements,
including statements concerning the SanDisk® 1TB SDXC™ card
prototype and its potential features and benefits There are a
number of risks and uncertainties that may cause these
forward-looking statements to be inaccurate including, among
others: volatility in global economic conditions; business
conditions and growth in the storage ecosystem; impact of
competitive products and pricing; market acceptance and cost of
commodity materials and specialized product components; actions by
competitors; unexpected advances in competing technologies; our
development and introduction of products based on new technologies
and expansion into new data storage markets; risks associated with
acquisitions, mergers and joint ventures; difficulties or delays in
manufacturing; and other risks and uncertainties listed in the
company's filings with the Securities and Exchange Commission (the
"SEC"), including the company's Form 10-K filed with the SEC on
August 29, 2016, to which your attention is directed. We do not
intend to update the information contained in this release.
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version on businesswire.com: http://www.businesswire.com/news/home/20160920005034/en/
SanDisk, a Western Digital brandJoanna Andrade,
408-801-1792joanna.andrade@sandisk.com
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