National Education Program from Toyota and
Cincinnati Children’s Also Launches “Gift of Safety” Program to
Distribute 5,000 Car Seats to Families in Need
Whether you’re a first-time parent, doting grandparent or
seasoned baby sitter, car seats are not always the easiest things
to figure out. In fact, 75 percent of seats in the U.S. are not
used correctly.1 That’s why Buckle Up for Life, the national car
seat education program from Toyota and Cincinnati Children’s, is
sharing its top safety tips, just in time for Child Passenger
Safety Week (September 18-24). The program is also announcing an
expansion to 11 new markets to help keep even more children
safe.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160915005075/en/
Buckle Up for Life expands to 11 new
markets to help keep more children safe in cars. (Photo: Buckle Up
for Life)
“An alarming three out of four car seats are not installed
properly. We can and must do better for our children,” said Gloria
Del Castillo, child passenger safety expert at Cincinnati
Children’s and specialist of community engagement for Buckle Up for
Life. “We know that proper use of car seats and booster seats can
help prevent many child injuries and deaths. That’s why Buckle Up
for Life teaches parents, caregivers and children about the proper
use of car seats and provides free seats to families in need.”
Buckle Up for Life’s Top Tips for Car Seat Safety To
Help You Do-It-Yourself – and Do It Right
1. Vintage isn’t always a good look: purchase your own
new car seat.
When it comes to car seats, safety experts agree that it’s best
to purchase a new seat. This lets you know the seat’s full history.
For example, if it has been through a crash, its ability to protect
your child may be compromised. Additionally, the plastic can
degrade over time. If you do have a used car seat, check its
expiration date, which can usually be found on a sticker affixed to
the seat.
2. Measure twice: check for fit and wrinkles in car
seat straps.
After you’ve buckled your child in, pinch the car seat strap
near their shoulders. If you can pinch a wrinkle in the fabric,
tighten the strap until it is snug. Then grab the car seat at the
bottom where it is attached to the car and tug from side to side
and front to back. If the seat moves more than an inch in either
direction, tighten it.
3. Focus on inner beauty: all car seats sold in the
U.S. meet the same federal safety standards.
Some seats may be more expensive than others based on fabric,
padding or other bells and whistles, but that doesn’t necessarily
mean they are any safer. All car seats sold in the U.S. must meet
the same federal child restraint safety standards.
4. Give them a boost: children shorter than 4’9” need
booster seats.
Little ones can be eager to sit like big kids. However, seat
belts often don’t fit young children properly and can ride up
around their waists or necks, potentially causing injury during a
crash. Children under 4’9” should sit in booster seats, which
elevate them so that seat belts can fit properly.
5. Call in the experts: there are many resources to
help you get it right.
Don’t hesitate to check out expert resources for additional tips
and advice, such as the car seat installation videos found on
BuckleUpForLife.org. The site also offers links to car seat
inspection stations or child passenger safety technicians in your
community.
Buckle Up for Life Expands to 11 New Markets and
Launches the “Gift of Safety” Program
This fall, Buckle Up for Life will expand to trusted partners in
11 new cities:
- American Family Children’s Hospital,
Madison, WI
- Cardon Children’s Medical Center, Mesa,
AZ
- City of Rocky Mount Fire Department,
Rocky Mount, NC
- Dignity Health Mercy San Juan Medical
Center, Sacramento, CA
- Randall Children’s Hospital at Legacy
Emanuel, Portland, OR
- Safe Kids Grand Forks - Altru Health
System, Grand Forks, ND
- Safe Kids Utah, Salt Lake City, UT
- Saint Francis Hospital and Medical
Center, Hartford, CT
- Trustees of Indiana University,
Indianapolis, IN
- University Health System San Antonio,
San Antonio, TX
- Wayne Metropolitan Community Action
Agency, Detroit, MI
Also this fall, Buckle Up for Life will launch the “Gift of
Safety” program, which will provide an additional 50 non-profit
organizations across the country with 100 car seats each for
families in their communities. Each parent or caregiver who
receives a seat will also receive safety education and assistance
from a certified child passenger safety technician.
“Cincinnati Children’s has been a fantastic partner for more
than a dozen years now. Together, we’ve made a real difference in
improving child passenger safety across the country – one family at
a time,” said Mike Goss, General Manager, Social Innovation, Toyota
Motor North America. “We look forward to helping even more children
get places safely with Buckle Up for Life.”
Since 2004, Buckle Up for Life has reached thousands of people
with critical passenger safety information. Organizations that
offered the program observed a marked improvement in members’ auto
safety behaviors, including:
- The average rate of children
unrestrained in cars (i.e., not in a car seat or booster seat or
fastened in a seat belt) decreased from one in four to fewer than
one in 20;
- The average rate of children in car
seats increased from roughly one in four to one in two; and
- The use of seat belts by adults
increased by an average of 13 percent, from 68 percent to 81
percent.
About Buckle Up for Life
Buckle Up for Life is a national injury prevention program for
families, created by Toyota and Cincinnati Children’s Hospital
Medical Center in 2004, to help keep child passengers safe. The
program partners with leading children’s hospitals, community
organizations, local governments, schools and non-profit
organizations to teach parents and children about the proper use of
car seats and seat belts and to provide free car seats to families
in need. Buckle Up for Life has reached more than 45,000
people nationwide and has partnerships in 17 cities including New
York, Dallas, Memphis, Phoenix, Chicago, Cincinnati, Houston, Las
Vegas, Los Angeles, Philadelphia, Orange County, and San Antonio –
and expands to new partners each year. In one city alone, the
program nearly tripled the use of proper car seats in participating
families. Toyota has provided funding for over 40,000 car seats for
families in need. For more information about Buckle Up for Life,
please visit www.buckleupforlife.org.
About Cincinnati Children’s Hospital Medical Center
Cincinnati Children’s, a non-profit, pediatric, academic medical
center established in 1883, is internationally recognized for
improving child health and transforming delivery of care through
fully integrated, globally recognized research, education and
innovation. It is one of the top three recipients of pediatric
research grants from the National Institutes of Health, ranked
third in the nation among all Honor Roll hospitals in U.S. News and
World Report’s Best Children’s Hospitals, and a research and
teaching affiliate of the University of Cincinnati’s College of
Medicine. Its patient population includes the eight-county primary
service area covering parts of Ohio, Kentucky and Indiana. A
destination for children with complex medical conditions, it also
served patients from all 50 states and nearly 70 countries during
the past year. Additional information can be found at
www.cincinnatichildrens.org.
Connect on the Cincinnati Children’s blog,
via Facebook and on Twitter.
About Toyota
Toyota (NYSE:TM), the world’s top automaker and creator of the
Prius and the Mirai fuel cell vehicle, is committed to advancing
mobility through our Toyota and Lexus brands. Over the past
50 years, we’ve produced more than 30 million cars and trucks in
North America, where we operate 14 manufacturing plants (10 in the
U.S.) and directly employ more than 44,000 people (more than 34,000
in the U.S.). Our 1,800 North American dealerships (1,500 in
the U.S.) sold more than 2.8 million cars and trucks (nearly 2.5
million in the U.S.) in 2015 – and about 80 percent of all Toyota
vehicles sold over the past 20 years are still on the road
today.
Toyota partners with community, civic, academic, and
governmental organizations to address our society’s most pressing
mobility challenges. We share company resources and extensive
know-how to support non-profits to help expand their ability to
assist more people move more places. For more information about
Toyota, visit www.toyotanewsroom.com.
1 National Highway Traffic Safety Administration,
http://www.nhtsa.gov/Safety/LATCH
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version on businesswire.com: http://www.businesswire.com/news/home/20160915005075/en/
For Buckle Up for LifeAmy Gross,
646-805-2037Amy.Gross@finsbury.com
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