NEW YORK, Sept. 14, 2016 /PRNewswire/ -- Meredith
Corporation (NYSE:MDP; www.meredith.com), the nation's leading
media and marketing company serving over 102 million American women
and three out of four Millennial women, today hosted its first-ever
BrandFront presentation. Meredith unveiled its "Partnerships That
Will Change the World" program and previewed its 2017 video
content partnerships and original multi-channel programming
initiatives before more than 250 key advertisers and marketers at
the Prince George Ballroom in New
York.
Meredith's "Partnerships
That Will Change the World" initiative will align Meredith and partner brands to engage
Meredith's audience of 26 million
Millennial women in the areas of giving back; family safety and
connectivity; healthy living; and entrepreneurship to drive
positive and meaningful change in the world.
As part of these partnerships, Meredith will produce several video series,
including "Office Hours," hosted by Lilliana Vazquez, Founder and Creative Force
behind TheLVGuide.com and TODAY Contributor, who will
interview a different notable and influential female entrepreneur
in each episode; and "Home Safe Home," in which Millennial
mom Brit Morin, CEO of Brit +
Co, will feature smart and chic tips for childproofing a home. To
read more about the "Partnerships That Will Change the World"
initiatives announced at Meredith's BrandFront presentation, click
here.
At its BrandFront, Meredith
also announced 20 new video series starring Millennial influencers
and content leaders. These series leverage their expertise to
develop and distribute entertaining, informative and inspirational
content on food, parenting, home, fitness, beauty and style across
media channels.
"Video and its distribution through social and mobile channels
sit at the heart of the 360-degree content ecosystem that we've
built at Meredith to engage,
inspire and activate the 26 million Millennial women and more than
100 million women we reach every month," said Jon Werther, Meredith National Media Group
President. "Video series like those announced today will continue
to inspire, inform and entertain our consumers, as they engage with
our brands not only for daily inspiration and ideas but also as key
resources during their most important life milestones. Our goal, in
close collaboration with our platform partners and our brand
sponsors, is to provide the women we serve with content, products
and services that authentically inspire them, meet their needs and
wants, and support their goals."
New Millennial-focused video series announced at the BrandFront
include:
CLUELESS IN THE KITCHEN: Comedian and YouTube sensation
Greg Benson has zero culinary
experience – he can barely make grilled cheese. In this new series
from Allrecipes, he teams up with a witty and talented chef to
learn the skills he's been missing for decades. Bringing improvised
humor and loads of fun to his beautifully designed but unused
kitchen, Greg will learn the basics on cooking great dishes that he
can share with friends and family.
MAKE IT MINI – TINY CRAFTS FOR THE HOLIDAYS AND BEYOND:
This hot new video series hosted by style expert and influencer
Brit Morin of Brit + Co will feature
"how-to's" for the latest craze in DIY decorating and crafting –
tiny crafts. Each craft is unique, hypnotic and shareable, which is
why tiny crafting has quickly become a favorite trend and passion
among Millennials. The series will launch during the peak holiday
season, inspiring the must-make decorating and gifting ideas.
"At Meredith, we know our audience and we are creating video
content that is a truly immersive and authentic experience for
Millennial women," says Kim Martin,
Meredith Chief Brand Officer. "We are working with the
Millennial influencers they already follow; using the most advanced
technology available like 360 video; and shooting on location and
in our state-of-the-art studios across the country. We are
producing videos that genuinely connect with them, such as
laugh-out-loud comedy and indie-style shorts, to super-serve these
young women with content that entertains, informs, and inspires her
on a daily basis."
During the BrandFront presentation, Martin highlighted the
company's video growth strategy and robust programming schedule,
which drives more than 100 million organic monthly views. These
efforts encompass Facebook Live; 360-degree and virtual reality
video technology; 500 premium original videos produced each month
across brands; and partnerships with high-profile video talent and
Millennial influencers such as:
- YouTube sensation "What's Up Moms" for the
Parents series "Moms Confess";
- "Tone It Up" founders Karena
Dawn and Katrina Scott for
Shape's "Body Shop";
- Television personality and cook Eden
Grinshpan for Martha Stewart
Living's "Food Forecast" and Shape's "Complicated
Food";
- Blogger Claudia Oshry of
"Girl With No Job" and Ben
Soffer of "Boy With No Job" for Shape's
"Funemployed";
- Fitness phenoms Kaisa Keranen of
KaisaFit for Shape's "Fit in 4," Traci Copeland for Shape's "Fitness
Fridays," Courtney Paul for
Shape's "Trainer Talk," and Rebecca Kennedy for Shape's "Workout
Wednesdays";
- Actress and comedian Lisa Ann
Walter (The Parent Trap, Bruce Almighty) for
Allrecipes' "Sunday Dinner";
- Sarah Carey, Food Editor,
Martha Stewart Living, for
"Every Day Food";
- Thomas Joseph, Culinary
Director, Martha Stewart
Living, for "Kitchen Conundrums";
- Martha Stewart Living's
"One Pot Wonders";
- Sadie Nardini, Life
Stylist and Wellness Expert, for Shape's "Yoga with
Sadie";
- Jaclyn Emerick, Fitness
Director of Shape, for "The Body Shop"; and
- Logan Levkoff for "The
Sexpert".
In addition to these digital video initiatives, Meredith spotlighted its recently announced
Dinner Spinner television series – a new cooking competition
inspired by the "Allrecipes Dinner Spinner" app – that will begin
airing on The CW Network this Fall, hosted by noted chef and
television personality Gabe
Kennedy.
The presentation caps off another year of continued growth for
Meredith, in which the company's
multi-channel reach among American women hit an all-time high of
102 million, including 72 percent – or 26 million – of U.S.
Millennial women. Additionally, Meredith's database of consumers increased to
125 million individuals, representing 82 million households.
ABOUT MEREDITH
CORPORATION
Meredith Corporation (NYSE: MDP;
www.meredith.com) has been committed to service
journalism for 115 years. Today, Meredith uses multiple distribution platforms
– including broadcast television, print, digital, mobile and video
– to provide consumers with content they desire and to deliver the
messages of its advertising and marketing partners.
Meredith's National Media Group
reaches more than 100 million unduplicated women every month,
including nearly 75 percent of U.S. Millennial women. Meredith is the leader in creating and
distributing content across platforms in key consumer interest
areas such as food, home, parenting and health through well-known
brands such as Better Homes and Gardens, Allrecipes, Parents, Shape
and EatingWell.
Meredith also features robust
brand licensing activities, including more than 3,000 SKUs of
branded products at 4,000 Walmart stores across the U.S. Meredith
Xcelerated Marketing is an award-winning, strategic and creative
agency that provides fully integrated marketing solutions for many
of the world's top brands, including Kraft, Lowe's, TGI Friday's
and NBC Universal.
Meredith's Local Media Group
includes 17 owned or operated television stations reaching 11
percent of U.S. households. Meredith's portfolio is concentrated in large,
fast-growing markets, with seven stations in the nation's Top 25 –
including Atlanta, Phoenix, St.
Louis and Portland – and 13
in Top 50 markets. Meredith's
stations produce over 660 hours of local news and entertainment
content each week, and operate leading local digital
destinations.
Meredith's balanced portfolio
consistently generates substantial free cash flow, and the Company
is committed to growing Total Shareholder Return through dividend
payments, share repurchases and strategic business
investments. Meredith's
current annualized dividend of $1.98
per share yields approximately 4 percent. Meredith has paid a dividend for 69 straight
years and increased it for 23 consecutive years.
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SOURCE Meredith Corporation