LOS ANGELES, Sept. 14, 2016 /PRNewswire/ -- nabi, a
Mattel brand (NASDAQ:MAT) known for creating innovative, high-tech
solutions for kids families, for the first time ever is delivering
highly immersive brand experiences for their tablets around three
of Mattel's most beloved brands. The tablets—Barbie™ Tablet
Powered by nabi®, Hot Wheels™ Tablet Powered by nabi®, and
American Girl® Tablet Powered by nabi® will come chock full
of digital content, experiences, and accessories around each brand
that will delight young fans combined with the high-tech quality
and exclusive features that parents have come to expect from a
nabi® tablet including advanced technology components and software,
and the revolutionary Blue Morpho™ OS overlay that offers a robust
line-up of more than 400 kid-focused features. The new tablets will
allow kids' imaginations to run wild as they race cars around the
track with Hot Wheels™, "Be Anything" with Barbie™, and get
creative with their favorite friends from American Girl®. All three
tablets debut this October for $79.99.
Whether its learning to create a movie or pursuing fun arts and
crafts with their favorite American Girl dolls, riding the
digital tracks with Hot Wheels, or creating their very own
superhero comic strip with Barbie, each of the tablets will
encourage kids to dream big and enter the worlds of their favorite
toys. Here are further specifics about each:
- Barbie Tablet: If "You Can Be Anything with Barbie,"
this tablet also lets you explore, get creative, and "be anything"
from fashion designer to super hero. It features dozens of
Barbie-themed apps, games, and videos including apps that let you
explore potential careers with Barbie, and create your own Barbie
Super Hero Comics, as well as a video series called "Barbie Spy
Squad" which follows the iconic doll and her friends as they go on
super-cool covert missions. The tablet also comes with a
custom pink bumper, fun Barbie sound effects that come alive as
kids unlock the tablet, swipe through different screens and open
different folders.
- Hot Wheels: Vroom! Vroom! Hot Wheel fans rev up your
engines with this brand new tablet! Get under the hood with the
"Hot Wheels Labs" videos, which teach kids about the science of Hot
Wheels cars and tracks such as resistance, friction and
gravity. There's also a cool "Tracks & Hacks" section with
more than 25 apps and games for hours of play. The tablet also
comes with a custom bumper and fun racing sound effects that will
absolutely delight little race car drivers.
- American Girl: Make it a girls-night-in with all of your
American Girl friends! This tablet includes more than 70 apps,
videos, and games featuring both American Girl characters and
creative craft ideas. Learn how to make your own movie starring a
cast of American Girl dolls and get tips on how to style their hair
in time for the shoot! Dance with Isabelle in her studio and bake
with Grace, American Girl of the Year 2015, at the Sweet Shop. The
tablet also comes with a berry colored bumper and has American Girl
specific sound effects that will surprise and delight kids as they
explore their tablet.
In addition to the robust and engaging immersive experiences,
each of the tablets also contains the features that the nabi brand
is known for, providing kid-safe exploration and peace of mind for
parents. It features signature dual mode technology (kid and
parent mode) and its revolutionary Blue Morpho™ OS overlay,
optimized to offer a robust line-up of more than 400 kids
entertainment, play, creativity and learning geared digital
experiences. The Blue Morpho OS also features comprehensive
parental controls enabling parents to fully monitor and manage
their child's tablet use directly on the tablet or remotely through
the nabigator™ app from their smartphones. The tablets also feature
high quality specs including 7 inch, 1024X600 high-resolution
touchscreen, quad-core processor, 16GB storage (expandable via
MicroSD up to 32GB), and Marshmallow 6.0 Android OS.
Jim Mitchell, General Manager of
Fuhu, said, "In launching these tablets we looked to give young
fans of Barbie, Hot Wheels, and American Girl an incredible new way
to get inside the worlds of their favorite toys and interact with
them in exciting and different ways. Meanwhile, as always, we are
glad to be able to provide parents with the peace of mind they have
come to expect from the nabi brand."
The Barbie™ Tablet Powered by nabi®, Hot Wheels™ Tablet
Powered by nabi®, and American Girl® Tablet Powered by
nabi® are only the latest products from nabi, which, after
joining Mattel in early 2016, continues to expand their portfolio
of family-friendly technology solutions. In addition to their line
of award winning tablets and other technology products, nabi has
been the recipient of a series of prestigious accolades, including
a place on Fast Company's Most Innovative Companies
list.
About Mattel
Mattel is a creations company that
inspires the wonder of childhood. Our mission is to be the
recognized leader in play, learning and development worldwide.
Mattel's portfolio of global consumer brands includes American
Girl®, Barbie®, Fisher-Price®, Hot Wheels®, Monster High® and
Thomas & Friends®, among many others. Mattel also creates a
wealth of lines and products made in collaboration with leading
entertainment and technology companies. With a global workforce of
approximately 31,000 people, Mattel operates in 40 countries and
territories and sells products in more than 150 nations. Visit us
online at www.mattel.com.
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SOURCE Mattel