JCPENNEY CELEBRATES 40 YEARS OF LIZ CLAIBORNE® WITH THE "40 LOOKS OF LIZ CLAIBORNE" ANNIVERSARY COLLECTION
September 12 2016 - 10:55AM
PLANO, Texas -
(Sept. 12, 2016) - JCPenney [NYSE: JCP] is
celebrating 40 years of the Liz Claiborne brand with "40 Looks of
Liz Claiborne," a fall collection of timeless fashion that pays
homage to the legacy of an iconic brand. Exclusively available at
all JCPenney locations and at jcp.com, the 40 Looks of Liz features
quintessential Liz Claiborne pieces that address the needs of
modern, professional women looking for versatile fashion and
attainable style. To complement the anniversary collection, the
Company introduced Liz Claiborne Uptown, a new
handbag and accessory assortment inspired by the designer's
affinity for animal prints. Beginning Sept. 30, dedicated Liz
Claiborne gifting destinations showcasing fun and unique
accessories are rolling out to all stores and will become an
everyday extension of the Liz Claiborne offering.
"In 2010, JCPenney became the
exclusive destination for one of the most nationally recognized
apparel brands after research showed that JCPenney customers
overwhelmingly preferred the Liz Claiborne brand," said John Tighe,
chief merchant for JCPenney. "We are excited to mark the
40th anniversary
with a special collection of fashion, handbags and accessories that
pays tribute to the legendary brand, appealing to millions of women
who rely on Liz Claiborne to reflect their sense of style."
The 40 Looks of Liz features
timeless fashion inspired by 40 years of expertly coordinated
collections that have impacted the way women dress for the
workplace today. These designs create an endless fall wardrobe,
perfect for layering or wearing separately. Notable pieces include
faux leather collarless jackets and knee-length skirts; giraffe and
zebra print blouses; dresses and cigarette pants. Classic feminine
suit jackets, skirts and pants complete the collection. The iconic
palette combines black, white, red and khaki. Sale prices range
from $24.99 to $34.99 for skirts and jackets while blouses and
pants are $17.99 to $27.99.
To further commemorate this
milestone, JCPenney stores introduced Liz
Claiborne Uptown, a collection of specially curated handbags,
wallets, wristlets and handbag charms ranging in price from $9 to
$45. The premiere edition of Liz Claiborne Uptown features styles
in red, cream and black-and-white cheetah prints with
embellishments such as bows, studs and charms to complement the 40
Looks of Liz. Later this month, the Company will debut Liz
Claiborne gifting destinations in its fashion accessories areas.
Merchandise will include phone charging wallets, cosmetic bags,
journals, wraps and cold weather accessories.
Four Decades at
Work
Liz Claiborne made its debut in 1976 when millions of women were
entering the workforce. The innovative brand offered affordable and
stylish work clothes in vibrant colors and versatile fabrics, which
provided alternatives to male-oriented business suiting. Throughout
the years, Liz Claiborne fashion gained a reputation for meeting
the fashion needs of working women.
Today, Liz Claiborne is a full
lifestyle brand encompassing over 30 categories including shoes,
fashion jewelry, sunglasses and sleepwear, Claiborne menswear and
Liz Claiborne Home. Millions of shoppers continue to rely on its
classic design aesthetic, making it one of the most sought after
brands at JCPenney.
"As one of the original founding
partners of Liz Claiborne, Inc., I am proud to see that JCPenney
has maintained the integrity of the brand, while keeping it
relevant among a new generation of shoppers," said Jerome Chazen,
chairman of Chazen Capital Partners. "Liz would be proud to know
the brand has continued to endure, while still adhering to the
original inspiration behind its creation."
For a historical timeline and
related images, visit
http://www.jcpnewsroom.com/news-releases/2016/0912_jcpenney_celebates_40_years_of_liz_claiborne.html
and follow @jcpnews on Twitter.
About
JCPenney:
J. C. Penney Company, Inc. (NYSE:JCP), one of the nation's largest
apparel and home furnishings retailers, is on a mission to ensure
every customer's shopping experience is worth her time, money and
effort. Whether shopping jcp.com or visiting one of over 1,000
store locations across the United States and Puerto Rico, she will
discover a broad assortment of products from a leading portfolio of
private, exclusive and national brands. Supporting this value
proposition is the warrior spirit of over 100,000 JCPenney
associates worldwide, who are focused on the Company's three
strategic priorities of strengthening private brands, becoming a
world-class omnichannel retailer and increasing revenue per
customer. For additional information, please visit jcp.com.
###
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information contained therein.
Source: J. C. Penney Company, Inc. via Globenewswire
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