NEW YORK, Sept. 12, 2016 /PRNewswire/ -- Meredith
Corporation (NYSE:MDP; www.meredith.com), the nation's leading
media and marketing company serving over 102 million American
women, including three out of four Millennial women, and Bellisio
Foods, one of the nation's largest, most trusted and fastest
growing frozen food companies, today introduced EatingWell™
frozen entrées. EatingWell frozen entrées are a delicious
addition to the freezer aisle and feature ingredients selected
specifically for those seeking great-tasting, better-for-you meal
options.
The EatingWell line of frozen entrées includes eight flavorful
meals such as Cherry Port Pork, Indian Inspired Chicken, Vermont
Cheddar Mac & Cheese, and Korean Inspired Beef. The meals each
start with one cup of vegetables; 13 or more grams of protein;
chicken, beef or pork raised without antibiotics; and whole grains.
Each meal is free of artificial colors and flavors, preservatives,
MSG, and hydrogenated oils.
For more information about the entire line, visit
http://frozenfresh.eatingwell.com/.
For Meredith Brand Licensing's first expansion into the retail
consumable food category, Meredith and Bellisio collaborated with
EatingWell experts on product development and ingredient selection,
ensuring that all of the entrée recipes meet the better-for-you
parameters of the EatingWell brand while delivering great taste and
responsible ingredient sourcing.
Unique to the EatingWell line of frozen entrées is its
first-of-its-kind Fresh-Seal™ packaging. The cut-away carton
provides a clear view of the enclosed meal, which is hand-placed on
a black plate and vacuum-sealed in a self-venting film to maintain
freshness, reduce freezer burn, and improve shelf life.
"We have great faith in the growth potential of the EatingWell
brand to expand from its strong media footprint into food products
and beyond," says Elise Contarsy,
Vice President of Meredith Brand Licensing. "It delivers a trusted
name and an accessible, healthy point of view. We are thrilled to
be partnering with such a reputable, high-quality company like
Bellisio to bring such great-tasting food to consumers with easy
and convenient frozen entrées."
"We are excited to officially launch EatingWell frozen entrées
and to fill a long-existing void in the marketplace for delicious,
authentic and convenient frozen food products that fit consumers'
healthful lifestyles," says Jeff
Tuttle, Senior Vice President of Innovation with Bellisio
Foods. "We strongly believe consumers will respond favorably to our
meal choices, our ingredient selection, and the EatingWell brand
name, plus the degree of transparency we're bringing to market,
from packaging to ingredients."
EatingWell frozen entrées are now available in more than 5,000
retail stores nationwide, including Associated Food Stores, Food
Maxx, Fred Meyer, Fry's Stores,
Giant Eagle, Jewel-Osco, King Soopers, Kroger Stores, Lucky Market, Lunds Byerlys,
Meijer, Pick N Save, Quality Food Stores, Ralphs Fresh Fare, Ralphs
Grocery, Save Mart, Schnucks, Smith's Food and Drug, Smith's
Marketplace, SpartanNash, and Wegmans, and select Albertsons,
Safeway Stores, and Walmart locations.
Launched in 1990, EatingWell is a leading source of
science-based nutrition advice, inspiring articles about food,
farms and cooking, and delicious, healthy recipes.
EatingWell magazine is published six times a year by
Meredith, with a rate base of 1 million and an audience of 6.2
million readers. The brand has diversified to multiple formats,
including a content-rich website that reaches over 4 million unique
visitors per month, social media platforms with more than 2.8
million followers, content and brand licensing, custom publishing,
and consumer cookbooks. Its core mission is to make healthy eating
a joyful way of life.
EatingWell is a seven-time winner of the coveted
Bert Greene Award, the highest award
in magazine journalism given by the International Association of
Culinary Professionals (IACP); has won 13 James Beard awards, with
an additional 16 nominations; and was selected to the Advertising
Age "A-List" in 2013.
Additional information may be found at www.eatingwell.com.
ABOUT MEREDITH CORPORATION
Meredith Corporation (NYSE: MDP;www.meredith.com) has been
committed to service journalism for 115 years. Today, Meredith uses
multiple distribution platforms – including broadcast television,
print, digital, mobile and video – to provide consumers with
content they desire and to deliver the messages of its advertising
and marketing partners.
Meredith's National Media Group reaches more than 100 million
unduplicated women every month, including nearly 75 percent of U.S.
Millennial women. Meredith is the leader in creating and
distributing content across platforms in key consumer interest
areas such as food, home, parenting and health through well-known
brands such as Better Homes and Gardens, Parents, SHAPE, Allrecipes
and EatingWell.
Meredith also features robust brand licensing activities,
including more than 3,000 SKUs of branded products at 4,000 Walmart
stores across the U.S. Meredith Xcelerated Marketing is an
award-winning, strategic and creative agency that provides fully
integrated marketing solutions for many of the world's top brands,
including Kraft, Lowe's, TGI Friday's and NBC Universal.
Meredith's Local Media Group includes 17 owned or operated
television stations reaching 11 percent of U.S. households.
Meredith's portfolio is concentrated in large, fast-growing
markets, with seven stations in the nation's Top 25 – including
Atlanta, Phoenix, St.
Louis and Portland – and 13
in Top 50 markets. Meredith's stations produce over 660 hours of
local news and entertainment content each week, and operate leading
local digital destinations.
Meredith's balanced portfolio consistently generates substantial
free cash flow, and the Company is committed to growing Total
Shareholder Return through dividend payments, share repurchases and
strategic business investments. Meredith's current annualized
dividend of $1.98 per share yields
approximately 4 percent. Meredith has paid a dividend for 69
straight years and increased it for 23 consecutive years.
ABOUT BELLISIO FOODS
Bellisio Foods, Inc. is one of the nation's largest and fastest
growing frozen food companies with a rich 25-year history of
providing quality, innovative food tailored to consumer tastes and
lifestyles. Based in Minneapolis,
Bellisio Foods produces more than 400 products spanning a wide
variety of frozen food categories, including single and multi-serve
entrees, snacks, side dishes and specialty sauces. Bellisio markets
these products under its Michelina's and Eat! brands, as well as
under licensed brands Boston Market, Chili's, EatingWell, and
Atkins. The company also co-manufactures private label, retail and
foodservice products. For more information, visit
www.bellisiofoods.com.
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SOURCE Meredith Corporation