Smart City Initiative oneTRANSPORT Looks to Enhance Visitor Experience at British Grand Prix MotoGP™
September 06 2016 - 3:30AM
oneTRANSPORT, a revolutionary smart city initiative focused on
creating better transport networks across the UK, took a major step
towards commercial deployment at the British Grand Prix MotoGP™
last weekend. This smart transportation project was initially
deployed to gain insight that would facilitate better traffic flow
for visitors that attended the Silverstone Circuit, and to deliver
a much improved all-round experience for future events.
Currently, traffic data that impacts traffic flow at the race
circuit around major events is available, but in separate,
fragmented silos that fail to give a holistic picture for race
organizers and local councilors to collectively analyze.
oneTRANSPORT puts the pieces together. By analyzing
traffic data captured last weekend from Silverstone’s two
surrounding counties, Buckinghamshire and Northamptonshire, the
technology used in the oneTRANSPORT project was able to provide
intelligence on how to better manage traffic peaks coming in and
out of the British Grand Prix MotoGP™ event.
This latest engagement at the British Grand Prix MotoGP™ follows
a successful trial at the recent British Formula One Grand Prix in
July 2016. Again, the oneTRANSPORT project was able to measure
traffic flows before, during and after the event in order to better
understand how to optimize traffic flow. Further events planned at
Silverstone over the next 12 months also have the potential to
benefit from this detailed analysis.
“As one of the UK’s leading sporting venues, Silverstone Circuit
attracts hundreds of thousands of visitors every year who arrive at
the venue utilizing a number of transport modes, and we are
constantly looking for ways to improve our visitor experience,
which includes the journey to and from the venue. In order to
improve the customer experience and as part of our evolving traffic
management plan to accommodate our customers and provide accurate
travel information, it is vital that we have the latest transport
data available to us and our partners,” said Alex Lacey, Head of
Events, Silverstone Circuits Limited. “Silverstone fully recognizes
the value that the oneTRANSPORT project will bring in the future,
enabling strategic and local transport data to be made available
via a single data platform. The potential to build on this platform
and create tailored transport information solutions is of interest
to Silverstone, and we look forward to continuing our participation
with the project in the future.”
“The use of the oneTRANSPORT project’s technology at Silverstone
is designed to provide greater access to, and analysis of, traffic
data,” said Alan Carlton, Vice President, InterDigital Europe. “All
of the oneTRANSPORT partners have worked together to open up
previously closed data sets that can help to reduce congestion and
deliver a better travel experience for all at Silverstone. As the
first step towards a live commercial deployment of the technology,
we are thrilled with the results that we have seen so far.”
“We are firm believers in harnessing data and enabling
technology to create new levels of convenience for organizations
and the customers they serve,” said Tim Gammons, Global Intelligent
Transport Systems leader, ARUP. “The oneTRANSPORT project offers a
simple to use customer dashboard that clearly presents carefully
analyzed data to deliver maximum possible value to all
concerned.”
oneTRANSPORT is a two-year Innovate UK project, proposed by a
consortium of eleven partners including Arup, Buckinghamshire
County Council, Clearview Intelligence, Hertfordshire County
Council, Highways England, Imperial College London,
Northamptonshire County Council, Oxfordshire County Council, Traak
Systems, Worldsensing and InterDigital Europe. The technology
utilized by this integrated transport initiative is contributed
from many of its participating members, and will be used to assist
transport authorities while laying the foundation for smarter
multi-modal, multi-region and multi-system transport networks in
the UK.
About InterDigital®
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Patrick Van de Wille
Email: patrick.vandewille@interdigital.com
+1 (858) 210-4814
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