Sprint and DraftKings Team Up for First Wireless Sponsorship to Connect Sports Fans Nationwide
September 01 2016 - 4:24PM
Business Wire
Beginning today, Sprint (NYSE: S) and DraftKings have joined
forces to connect millions of Americans to their favorite sports
and each other by pre-loading all eligible Sprint Android
smartphones with the DraftKings mobile app. Current Android
customers can visit http://dkng.co/Sprint and iOS
customers http://dkng.co/SprintiOS to download the app
directly to their smartphone1.
Sprint Android customers will now have instant access to the
DraftKings mobile app, which offers the most engaging fan
experience in sports entertainment, connecting fans to the sports
and teams they love. Through the app, users can compete in free and
paid contests for cash prizes.
“Our mission as a sports entertainment company is to bring fans
closer than ever to the games they love,” said Janet Holian,
DraftKings chief marketing officer. “This is an exciting and
natural partnership for DraftKings. Sprint connects its customers
to their friends and family and now, through our DraftKings app,
they can also connect with their favorite teams and athletes.”
“Sprint is always looking for new, fun and unique experiences
for our customers,” said Roger Solé, Sprint chief marketing
officer. “With the majority of daily fantasy sports interaction
done on a mobile device, collaborating with DraftKings and
pre-loading our Android smartphones with the app made perfect
sense. We are excited to be giving our customers more on-the-go
entertainment options.”
About Sprint
Sprint (NYSE: S) is a communications services company
that creates more and better ways to connect its customers to
the things they care about most. Sprint served more than 59.4
million connections as of June 30, 2016, and is widely recognized
for developing, engineering and deploying innovative technologies,
including the first wireless 4G service from a national carrier in
the United States; leading no-contract brands including Virgin
Mobile USA, Boost Mobile, and Assurance Wireless; instant national
and international push-to-talk capabilities; and a global Tier 1
Internet backbone. Sprint has been named to the Dow Jones
Sustainability Index (DJSI) North America for the past five years.
You can learn more and visit Sprint at www.sprint.com or
www.facebook.com/sprint and www.twitter.com/sprint.
About DraftKings
DraftKings, Inc. is a leading skill-based Daily Fantasy Sports
(DFS) platform that allows fans in North America and the UK to
compete in single-day, online fantasy sports contests across ten
professional sports. DraftKings’ web-based and mobile technology
brings a more engaging interactive experience and daily excitement
to the pastime of fantasy sports. DraftKings is the exclusive DFS
partner of Major League Baseball, Major League Soccer, the National
Hockey League, NASCAR and the Canadian Football League. Founded in
2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is
headquartered in Boston, MA, with offices in New York City and
London.
1Requires location-based services and credit card registration.
Prohibited in some states. Must be 21 in MA, 19 in NE and 18
everywhere else available to play.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160901006476/en/
SprintDanielle Babbington,
949-748-3418Danielle.babbington@sprint.comorDraftKings, USASabrina
Macias, 646-565-6758smacias@draftkings.com
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