Perion Adds Former Apple iAd Sales and Marketing Executives to Enhance Mobile-First Initiatives in North America
August 31 2016 - 10:41AM
Perion Network Ltd. (NASDAQ:PERI) today announced the appointment
of two former iAd sales team members at Apple – Danielle Rollo and
Linda Kessler – to key roles in its Undertone division. Undertone
is a leader in high-impact digital advertising solutions for
brands. Rollo and Kessler have been appointed to Vice President of
East Coast Sales and VP of Sales, Canada, respectively. Their brand
and vertical experience will further drive Undertone's position as
a leader in creative-led, high impact digital brand advertising.
"Danielle and Linda, who each have exceptional
expertise in innovation and an in-depth understanding of how to
drive significant market growth in their respective regions, are
welcome additions to our team," said Undertone Chief Revenue
Officer Mike Pallad. "They'll each play a crucial role in the next
phase of Undertone's growth in the markets for which they will be
responsible."
Rollo joins Undertone with more than eight years of
executive experience rooted in sales and advertising. Previously,
she was Apple Inc. Head of Sales iAd, East, where she was
responsible for furthering sales performance and focusing on
customer retention initiatives while building key customer
relationships. Prior to Apple Inc., Rollo lead Live Nation as their
Vice President of Digital Advertising and Sponsorship.
As head of Undertone's Toronto, Canada office,
Kessler will focus on driving significant market growth and
building strong client relationships. She previously served as the
general manager at Apple iAd in Canada and Senior Director, Partner
Development at Machinima, one of the world's largest online video
platforms.
Both Rollo and Kessler will be instrumental in the
execution of Undertone's upcoming mobile-first sales and marketing
initiatives in North America. They will report to Chief Revenue
Officer Mike Pallad, who joined Undertone earlier this year and is
also a former Apple Inc. executive, having served as Director of
Sales at Apple Music, where he oversaw an array of integral sales,
marketing and related client functions.
About Perion Network Ltd.:Perion
is a global technology company that delivers high-quality
advertising solutions to brands and publishers. Perion is
committed to providing outstanding execution, from high-impact ad
formats to branded search and a unified social and mobile
programmatic platform. More information about Perion may be found
at www.perion.com, and follow Perion on Twitter @perionnetwork.
About Undertone:Undertone is a
leader in high quality, cross-screen digital brand advertising at
scale. We build proprietary, cutting-edge solutions for the world's
leading brands, that break through the clutter and truly stand out
to create Unmissable experiences. Our innovative, award-winning
digital ad formats, coupled with beautifully crafted creative,
engage consumers through traditional and programmatic methods on
top mobile and desktop properties. Learn more at
www.undertone.com.
Undertone is a subsidiary of Perion Network
Ltd.
Forward Looking Statements
This press release contains historical
information and forward-looking statements within the meaning of
The Private Securities Litigation Reform Act of 1995 with respect
to the business, financial condition and results of operations of
Perion. The words “will”, “believe,” “expect,” “intend,” “plan,”
“should” and similar expressions are intended to identify
forward-looking statements. Such statements reflect the current
views, assumptions and expectations of Perion with respect to
future events and are subject to risks and uncertainties. Many
factors could cause the actual results, performance or achievements
of Perion to be materially different from any future results,
performance or achievements that may be expressed or implied by
such forward-looking statements, or financial information,
including, among others, the failure to realize the anticipated
benefits of companies and businesses we acquired and may acquire in
the future, risks entailed in integrating the companies and
businesses we acquire, including employee retention and customer
acceptance; the risk that such transactions will divert management
and other resources from the ongoing operations of the business or
otherwise disrupt the conduct of those businesses, potential
litigation associated with such transactions, and general risks
associated with the business of Perion including intense and
frequent changes in the markets in which the businesses operate and
in general economic and business conditions, loss of key customers,
unpredictable sales cycles, competitive pressures, market
acceptance of new products, inability to meet efficiency and cost
reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect Perion
and its results of operations, as described in reports filed by the
Company with the Securities and Exchange Commission from time to
time, including its annual report on Form 20-F for the year ended
December 31, 2015 filed with the SEC on March 24, 2016. Perion does
not assume any obligation to update these forward-looking
statements.
Contact Information:
Media Contact
Eric Franchi
212.685.8000
eric@undertone.com
Investor Relations
Neta Fishman
+972 (73) 398-1003
investors@perion.com
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