SAN DIEGO, Aug. 31, 2016 /PRNewswire/ -- Senomyx, Inc.
(NASDAQ: SNMX), a leading company using proprietary taste science
technologies to discover, develop and commercialize novel flavor
ingredients for the food, beverage and flavor
industries, announced today that its flavor ingredients
Sweetmyx® SR96 (S9632) and
Bittermyx® BB68 (S6821) have been approved for
use by the Food and Drug Administration of the People's Republic of
China. Sweetmyx SR96 is used to boost the sweet
taste of products allowing food and beverage companies to
significantly reduce sugar while maintaining the same taste to
create lower calorie offerings. Bittermyx BB68 is used to
reduce the bitterness of certain ingredients and can be used to
reduce bitter taste associated with hydrolyzed soy and whey
proteins, menthol, caffeine, cocoa, and Rebaudioside A (stevia) for
use in food, beverage, OTC and oral care products.
"We are excited to announce the approval of these flavor
ingredients in China," said
John Poyhonen, President and Chief
Executive Officer of Senomyx. "China is a very large market opportunity with
a population exceeding 1.3 billion people and retail packaged food
and beverage sales of approximately $600
billion annually1," Poyhonen noted. "These
approvals also further validate our ability to attain approval by
major regulatory bodies throughout the world."
This regulatory approval allows Senomyx to pursue
commercialization of these flavor ingredients in China in a wide range of foods and
beverages. These ingredients are available to flavor houses
through Senomyx's direct sales Complimyx® line
and can also be commercialized by two Senomyx collaborators in
certain product categories.
About Senomyx, Inc. (www.senomyx.com)
Senomyx discovers novel flavor ingredients and natural high
intensity sweeteners that allow food and beverage companies to
create better-for-you products. Under its direct sales
program, Senomyx sells its Complimyx® brand
flavor ingredients, Sweetmyx®,
Savorymyx®, and Bittermyx®, to
flavor companies for use in a wide variety of foods and
beverages. In addition, Senomyx has partnerships with leading
global food, beverage, and ingredient supply companies, which are
currently marketing products that contain Senomyx's flavor
ingredients. For more information, please visit
www.senomyx.com.
Forward-Looking Statements
Statements in this communication that are "forward-looking
statements" are based on currently available information, operating
plans and projections about future events and trends. They
inherently involve risks and uncertainties that could cause actual
results to differ materially from those predicted in such
forward-looking statements. Such forward looking statements
include, but are not limited to, the potential to use SR96,
the Sweetmyx flavor ingredient, to restore the original
taste profile in foods and beverages in which sucrose has been
reduced; and BB68, the Bittermyx flavor ingredient,
to block the bitterness of certain products, and the anticipated
timing of consumer acceptance. Risks associated with those
forward-looking statements include the fact that the cost to
manufacture and/or formulate the Sweetmyx and
Bittermyx ingredients into packaged food and beverage
products may be higher than anticipated, which could discourage
market acceptance; commercial quantities of the Sweetmyx and
Bittermyx ingredients may not be available when currently
anticipated; we may encounter unexpected difficulties using the new
Sweetmyx and Bittermyx flavor ingredients to
manufacture food or beverage products at commercial scale; the
launch of any new or reformulated commercial product is subject to
inherent uncertainty and potential delay; consumer acceptance
testing may take longer than anticipated or may not be successful;
Senomyx may be asked to complete additional studies to evaluate
and/or monitor the safety of new flavor ingredients in order to
maintain applicable regulatory approvals and/or obtain regulatory
approvals in other geographies; Senomyx or its collaborators may be
unable to obtain and maintain the regulatory approval of these
ingredients in China and
elsewhere; Senomyx's ability to compete in the flavor ingredients
market may decline if Senomyx does not adequately protect its
proprietary technologies; and the reference to the estimated
potential market opportunity for retail packaged food and beverage
sales in China is made by
Euromonitor© and does not represent Senomyx's forecast or
prediction. These and other risks and uncertainties are
described more fully in Senomyx's most recently filed SEC
documents, including its most recent Quarterly Report on Form 10-Q
and Annual Report on Form 10-K under the headings "Risks Related to
Our Business" and "Risks Related to Our Industry." All
forward-looking statements contained in this press release speak
only as of the date on which they were made. Senomyx undertakes no
obligation to update such statements to reflect events that occur
or circumstances that exist after the date on which they were
made.
Contact:
Megan
Knight
Senomyx, Inc.
Investor Relations & Corporate Communications
858-646-8430
megan.knight@senomyx.com
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1 Source ©
Euromonitor International 2016
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SOURCE Senomyx, Inc.