CAVE CREEK, AZ--(NewMediaWire - Aug 31, 2016) - High
Performance Beverage Co. (OTC PINK: TBEV) (the "Company") is pleased to announce
the implementation of a production, distribution and sales program
with its exclusive licensee Pro Prom in Mexico.
Over the last several weeks, Pro Prom has been implementing a
comprehensive sales and distribution program that will include big
box retailers, gas stations, grocer markets, gyms, golf courses and
various sports clubs located throughout Mexico.
Per the Licensing Agreement, a bottling company has been
selected and both High Performance Beverage and Pro Prom are in the
process of completing exclusivity and non-disclosure contracts in
order to commence production.
Based on already procured commitments, Pro Prom plans to
manufacture 340 million bottles in order to produce 2.8 million
cases on its first initial production run in September.
Sales will be spearheaded by a strategic marketing program that
has already been developed and will include a direct sales force
and an audio and visual campaign, which includes radio, television,
and various promotional marketing materials. The campaign will also
be significantly enhanced through a systematic social media
outreach.
Pro Proms goal is to create name recognition and brand awareness
for the High Performance Sports Drink and make it synonymous with
already established sports drink brands like Gatorade, which are
already available in various Mexican regions.
Mexico currently ranks 4th in the world for soda and beverage
consumption. Pro Prom believes that this creates a perfect
opportunity for High Performance and their unique line of sports
drinks to tap into the sports beverage market with their first to
market sports beverage that hydrates, increases mental focus, and
increases performance with additional post recovery benefits.
As previously announced, the exclusive Licensing Agreement with
ProProm Mexico is a 3 year agreement with an automatic roll-over
provision and includes an annual licensing fee with additional
royalty fees based on sales. The Agreement includes the
development, manufacture, marketing, distribution and sales of the
Company's High Performance line of sports drinks in up to 20
countries located throughout Central America, South America and
Mexico.
Toby McBride, High Performance Beverage CEO, stated, "We are
extremely pleased and continue to be impressed with the amount of
progress that has been made with the planning and implementation of
specific strategies that will introduce our product into the
Mexican market. Pro Prom has proven itself to be the perfect fit
for our two companies as we enter the Mexican market initially and
Central and South American markets later this year."
About Pro Prom
ProProm Mexico with offices in Mexico City DF, Monterrey Mexico and
Guadalajara Mexico, is a 20 year old company specializing in the
deployment and marketing of new products through the aggressive
market penetration of new brands through their abilities to elevate
brands with dedication, intensity, professionalism and the overall
synergy they create when bringing a product to market. Most
notably, ProProm was instrumental with the introduction and success
of the Gatorade brand in Mexico. To date, ProProm has successfully
completed 450 projects with over 200 satisfied clients netting 30
award winning campaigns. Currently, ProProm represents 200 brands
including Jelly Belly, Canada Beef, Oleico, Unifoods and Perfect
Choice.
About High Performance Beverage Company
High Performance Beverage Company has created a new beverage
segment under the trade name High Performance Beverages which
manufactures and distributes a line of sport performance drinks.
High Performance Beverage Company's sport performance drinks are
carefully formulated to support mental focus and help increase
blood flow, thereby giving the body the necessary fuel to power
through a specific event or throughout the day. Our unique blends
are designed to bridge the gap between supplements, energy and
hydration drinks, ultimately broadening our appeal and providing
access to an expanding target market. High Performance beverages
are sugar free and extremely low in calories and caffeine. This
positioning makes High Performance Beverage Co. sport drinks first
to market with a sustainable competitive advantage.
Pro Prom Corporate Website:
www.proprom.com
High Performance Beverage Corporate Website:
www.hpbev.net
Safe Harbor
This release contains statements that constitute forward-looking
statements within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended. These statements appear in a number of places
in this release and include all statements that are not statements
of historical fact regarding the intent, belief or current
expectations of High Performance Beverage Company, its directors or
its officers with respect to, among other things: (i) financing
plans; (ii) trends affecting its financial condition or results of
operations; (iii) growth strategy and operating strategy. The words
"may," "would," "will," "expect," "estimate," "can," "believe,"
"potential" and similar expressions and variations thereof are
intended to identify forward-looking statements. Investors are
cautioned that any such forward-looking statements are not
guarantees of future performance and involve risks and
uncertainties, many of which are beyond High Performance Beverage
Company's ability to control, and that actual results may differ
materially from those projected in the forward-looking statements
as a result of various factors. More information about the
potential factors that could affect the business and financial
results is and will be included in High Performance Beverage
Company's filings with the Securities and Exchange Commission.