TechTarget Expands its IT Deal Alert Priority Engine Intent Data Services to EMEA
August 23 2016 - 11:20AM
Business Wire
Leading technology media company TechTarget, Inc. (NASDAQ:
TTGT) today announced that its IT Deal Alert Priority EngineTM
service, already available in North America, is now also available
in two international subscriptions: an EMEA-wide subscription, and
a UK+Ireland subscription. Priority Engine is a data and marketing
analytics service that gives marketers direct access to
TechTarget’s audience and intelligence about account purchase
intent in over 300 technology segments.
This is the latest evolution of TechTarget’s IT Deal Alert
Priority Engine, an annual on-demand subscription data service that
helps sales and marketing teams leverage data to more precisely
identify and stack rank accounts active in their market segment;
find buying team members at those accounts to contact; see topics
and competitors they are most interested in; and pinpoint locations
with the greatest activity. Priority Engine is available to
TechTarget customers as a stand-alone data portal or as an add-in
to Salesforce.com.
The addition of geo-specific accounts and prospects to the
Priority Engine service now gives marketers the ability to access
account rankings, profiles and research behavior views by both
technology segment and region. Because accounts are ranked in each
geo based on IT buyer research activity exclusively in that region,
IT solution providers now have the ability to tightly focus their
sales and marketing efforts on accounts and prospects that have
specific purchase intent in their home territory and chosen
technology market.
For example, a single multi-national manufacturer may be
researching a Cloud Storage purchase in the UK in September, and a
separate Cloud Storage project in the US in March. TechTarget’s
expanded Priority Engine bubbles up activity in these separate
regions as they are happening, giving IT marketers in both regions
the ability to identify and reach out to prospects when they are
most active. Priority Engine customers can subscribe to single or
multiple regions and tech segments.
“The ability to get 1-click access to accounts and contacts in
your selling region makes your marketing and sales efforts way more
focused and efficient,” said Andrew Briney, Senior Vice President
of Products, TechTarget. “It’s one thing to know that a global
manufacturer is planning a data center purchase in the next 3
months. It’s way more important to know exactly what region is
funding and driving that purchase, as well as the exact contacts on
their buying team.”
How marketers will directly benefit from TechTarget’s
expanded Priority Engine service:
- Improve Prospect Acquisition
- Significantly increase prospect
database with active, high-quality, normalized prospects
- Download newly active prospects each
week in North America, UK+Ireland or EMEA
- Qualify leads and prioritize accounts
by level of interest and activity with content
- Build out sales rep territories with
new contacts
- Fine-Tune Audience Targeting &
Nurturing
- Support ABM programs by cutting lists
specific to your named accounts
- Customize nurture streams for specific
industry verticals, company sizes, geos, etc.
- Exclusively target highly active buyers
with custom messaging/nurturing
- Support Integrated Marketing Campaign
and Programs
- Promote new product launches, upcoming
F2F events or Webinars
- Support channel partners with a
continuous flow of new, localized prospects
- Synchronize brand and demand
generation
- Build smarter programmatic ad targeting
campaigns
“We continually evolve and fine-tune our services to stay ahead
of the market and respond to our customers’ needs and intent data
is the foundation of all the investments we are making,” said Bill
Crowley, Senior Vice President of International, TechTarget. “This
is a significant product launch for our clients in EMEA because it
helps us deliver the observed and captured intent data they have
been craving to better execute go-to-market strategies in this
region.”
To learn more about how Priority Engine can help you, please
contact us at PriorityEngine@TechTarget.com.
About TechTarget
TechTarget (NASDAQ: TTGT) is the Web’s leading destination for
serious technology buyers researching and making enterprise
technology decisions. Our extensive global network of online and
social media, powered by TechTarget’s Activity Intelligence™
platform, allows technology sales and marketing teams to leverage
real-time purchase intent data to more intelligently engage
technology buyers and prioritize follow-up based on active
projects, technical priorities and business needs. With more than
140 highly targeted technology-specific websites and a wide
selection of custom advertising, branding, lead generation and
sales enablement solutions, TechTarget delivers unparalleled reach
and innovative opportunities to drive technology sales and
marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, London,
Munich, Paris, San Francisco, Singapore and Sydney.
To learn how you can engage with serious technology buyers
worldwide, visit techtarget.com and follow us @TechTarget.
(C) 2016 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks, and Activity
Intelligence, IT Deal Alert and Priority Engine are trademarks of
TechTarget. All other trademarks are the property of their
respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20160823005975/en/
TechTargetGarrett Mann, 617-431-9371Director of
Marketinggmann@techtarget.com
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