HOFFMAN ESTATES, Ill.,
Aug. 23, 2016 /PRNewswire/ -- Sears
has taken a bold step toward elevating its apparel offerings with
the planned launch of "Showcase at Sears," a unique shop-in-shop
experience that gives members and customers an exclusive
opportunity to shop more than 10 of Europe and Latin
America's hottest international apparel brands – most
available for the first time in the
United States.
"We are creating an experience for our members unlike anything
in the U.S. retail industry – a fashion-forward, shop-in-shop
apparel collection featuring established and popular international
fashion brands," said David
Pastrana, president of apparel, Sears Holdings. "Showcase at
Sears gives our members access to fresh international trends,
styles and fashions at an affordable price – and only found at
Sears."
Initially launching in five New
York-area stores this fall, the Showcase will feature men's
and women's apparel, women's shoes, intimates and handbags, and
children's apparel. Sears is building a 10,000 to 15,000
square-foot boutique within the existing apparel footprint of each
store that will be staffed by dedicated associates. Apparel styles
will range from fast fashion and fitness to contemporary sportswear
and professional looks, with prices ranging from $10 to $175.
"These curated collections are a perfect complement to our
existing apparel assortment and offer exposure to brands you'd
otherwise have to travel internationally to try on," said
Joelle Maher, president and chief
member officer for Sears. "Not only will our members love the
fashion and selection, they'll love the unique space we're building
out in each store. It will be inviting, high energy, and staffed
with knowledgeable associates dedicated to serving members who shop
the Showcase."
Showcase at Sears will launch with these major international
brands, each of which will feature the same core product they sell
in Europe and elsewhere:
Brand
|
Country of
Origin
|
Category
|
•
Biography
|
United
Kingdom/Mexico
|
Women's
lifestyle
|
•
Fiorentina
|
Mexico
|
Women's
intimates
|
•
Hawes &
Curtis
|
United
Kingdom
|
Men's
apparel
|
•
Ilusión
|
Mexico
|
Women's
intimates
|
•
Jack &
Jones
|
Denmark
|
Men's
apparel
|
•
LMENTAL
|
Mexico
|
Men's
apparel
|
•
Mango
|
Spain
|
Women's
lifestyle
|
•
MaryPaz
|
Spain
|
Women's
shoes
|
•
Punt
Roma
|
Spain
|
Women's lifestyle,
including plus-size
|
•
3
Pommes
|
France
|
Children's
apparel
|
•
Zatchels
|
United
Kingdom
|
Handbags
|
To help create Showcase at Sears, Sears teamed with SGN Group,
the market leader for established European fashion, cosmetic and
jewelry brands that look to establish a U.S. presence.
"These brands, each so successful internationally, were eager to
launch in America and the Showcase at Sears is the perfect platform
for them to do so," said Sever Garcia, founder of SGN Group. "Sears
is a trusted brand, woven into the fabric of American retail. When
you combine the unique shopping experience they're building, the
exclusive access to an incredible mix of fashion all in one
location, at very affordable prices, it's a win-win-win for the
participating brands, Sears and its members."
Showcase at Sears will open inside Sears locations in:
- Cross County Shopping Center (Yonkers, N.Y.)
- The Galleria at White Plains
(White Plains, N.Y.)
- Green Acres Mall (Valley Stream,
N.Y.)
- Newport Centre Mall (Jersey City,
N.J.)
- Woodbridge Center (Woodbridge,
N.J.)
Shop Your Way members will be able to both earn and redeem
points on purchases of Showcase brands. For the latest fashionable
clothing options from Sears, visit sears.com/apparel.
About Sears, Roebuck and Co.
Sears, Roebuck and Co., a
wholly owned subsidiary of Sears Holdings Corporation (NASDAQ:
SHLD), is a leading integrated retailer providing merchandise and
related services and is part of Shop Your Way, a social
shopping experience where members have the ability to earn points
and receive benefits across a wide variety of physical and digital
formats through shopyourway.com. Sears, Roebuck offers its
wide range of home merchandise, apparel and automotive products and
services through Sears-branded and affiliated full-line and
specialty retail stores. Sears, Roebuck also offers a variety
of merchandise and services through sears.com and specialty
catalogs. Sears, Roebuck offers consumers leading proprietary
brands including Kenmore, Craftsman, and DieHard -- among the
most trusted and preferred brands in the U.S. The company is
the nation's largest provider of home services, with nearly 12
million service and installation calls made annually. For more
information, visit the Sears, Roebuck website
at www.sears.com or the Sears Holdings Corporation
website at www.searsholdings.com.
About SGN Group
SGN Group is the market leader for
established European fashion, cosmetics and jewelry brands looking
to enhance their U.S. presence. The group has also become the
"go-to" firm for top American companies looking to expand their
business in Europe. Based in
New York City, the firm manages
all business requirements for brands with great market potential.
With extensive industry knowledge and experience, SGN Group offers
an established launch pad for designers, companies and institutions
for both North America and
Europe.
MEDIA
CONTACTS:
|
Brian
Hanover
|
Kamal
Bosamia
|
Sears
Holdings
|
Zeno Group for
Sears
|
847-286-6080
|
312-527-2SHC
(2742)
|
Brian.Hanover@searshc.com
|
Kamal.Bosamia@zenogroup.com
|
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SOURCE Sears, Roebuck and Co.