CANTON, Mass., Aug. 22, 2016 /PRNewswire/
-- Baskin-Robbins, the world's largest chain of ice cream
specialty shops, encourages guests to take an ice cream break on
Wednesday, August 31 and enjoy a
sweet deal on their favorite ice cream flavor as part of its August
"Celebrate 31" promotion. On that day at participating
Baskin-Robbins shops nationwide, guests can enjoy all regular and
kids-sized ice cream scoops for just $1.31.* Guests can enjoy this special "Celebrate
31" deal on the classic Baskin-Robbins flavors including Pralines
'n Cream and Jamoca® Almond Fudge, along with the new August Flavor
of the Month, OREO® Milk 'n Cereal, which features cereal
milk-flavored ice cream with OREO® cookie pieces, frosted corn
flake cereal pieces and a frosted corn flake cereal ribbon.
"We're excited to continue the celebration of our '31 flavors'
heritage on August 31st
with our next 'Celebrate 31' promotion," said Carol Austin, Vice President of Marketing,
Baskin-Robbins. "It's a great opportunity for guests to enjoy their
favorite Baskin-Robbins ice cream flavor or to try something new,
like one of our seasonal summer ice cream flavors that are only
available for a limited time."
Baskin-Robbins is also inviting guests to donate $1.00 to The Dunkin' Donuts & Baskin-Robbins
Community Foundation (DDBRCF) during their in-store visits
throughout August as part of its Community Cones program. Funds
raised will support local and national non-profit organizations
that are focused on improving children's health and providing food
for the hungry.
Guests can also receive a mobile coupon for a free regular 4-oz
scoop of their favorite Baskin-Robbins ice cream flavor when they
download the new Baskin-Robbins Mobile App. The app is available
for iPhone and Android users and gives ice cream lovers access to
deals and coupons, the ability to pay for their order using virtual
Baskin-Robbins cards, updates on current and upcoming promotions
and events, like "Celebrate 31," and more in order to make enjoying
ice cream even easier.
For more information about Baskin-Robbins' wide variety of
premium ice cream flavors and frozen desserts,
visit www.BaskinRobbins.com or follow us on Facebook
(www.facebook.com/BaskinRobbins), Twitter
(www.twitter.com/BaskinRobbins) or Instagram
(www.instagram.com/BaskinRobbins).
OREO is a registered trademark of Mondelēz International group,
used under license.
* Offer valid on August 31st.
Participation may vary. Scoop offer good on every size scoop. All
listed flavors are optional amongst Baskin-Robbins' stores. Waffle
cones and toppings are extra. Cannot be combined with other offers.
Plus applicable tax.
About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in
the United States by Entrepreneur
magazine's 37th annual Franchise 500® ranking in 2016,
Baskin-Robbins is the world's largest chain of ice cream specialty
shops. Baskin-Robbins creates and markets innovative, premium hard
scoop ice cream and soft serve, custom ice cream cakes and a full
range of beverages, providing quality and value to consumers at
more than 7,700 retail shops in nearly 50 countries. Baskin-Robbins
was founded in 1945 by two ice cream enthusiasts whose passion led
to the creation of more than 1,300 ice cream flavors and a wide
variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the
Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For
further information, visit www.BaskinRobbins.com.
Contact:
Justin
Drake
Dunkin' Brands
781-737-5200
justin.drake@dunkinbrands.com
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SOURCE Baskin-Robbins