Tim Cook, in China, Seeks to Stem Apple's Losses
August 17 2016 - 8:50AM
Dow Jones News
BEIJING—For Apple Inc. Chief Executive Tim Cook, the demands
from China are growing and his bargaining chips are dwindling.
Beijing is pushing western technology companies like Apple to
meet increasingly stringent regulations for data storage and
information sharing, while falling iPhone production means the U.S.
tech giant's suppliers and contract manufacturers aren't the
employment drivers they used to be.
With Apple's sales tumbling, the Chinese government's support
waning and a new iPhone coming out, Mr. Cook is on a goodwill
mission: meeting with government officials, touring Chinese Apple
stores and speaking with local residents. Mr. Cook pledged to
increase investment in China in a meeting with Vice Premier Zhang
Gaoli in Beijing on Tuesday. He continued to the central Chinese
city Chongqing on Wednesday, where he toured an Apple store with
the mayor.
An Apple spokeswoman didn't reply to requests for comment on Mr.
Cook's trip to China.
"He has to be really friendly with the government," said Chris
DeAngelis, general manager of tech consultancy ADG, noting Apple's
efforts to expand in Chinese sectors such as mobile payments, that
are difficult for foreign companies to enter.
Mr. Cook's latest investment pledge is a reminder of China's
longstanding expectations for foreign companies. In exchange for
access to China's vast customer base—the country is the world's
biggest smartphone market and internet market by users—foreign
enterprises are expected to help the local economy through
investment and technology transfer.
"He is trying to show he is learning and appreciates the local
culture," said Kitty Fok, China research director for market
research firm IDC. "This kind of investment will help build up a
better relationship with the government."
This trade off isn't new for Apple, nor for any major western
technology company. Apple has consistently made investments in
China, including pledging $1 billion for Chinese ride-hailing
champion Didi Chuxing Technology Co. in May.
But Apple is now at a challenging juncture: Beijing is making
increasingly forceful regulatory demands, while Apple's biggest
bargaining chip—its contribution to China's economy through the
manufacturing of iPhones—is shrinking.
Apple posted a 14.9% drop in global iPhone sales for the quarter
ended in June to 40.4 million units, its second consecutive quarter
of decline. Apple's sales for all products in China, Taiwan and
Hong Kong fell 33% in the quarter to $8.8 billion, the steepest
regional drop. Greater China fell to Apple's No. 3 sales region
behind the Americas and Europe in the quarter. It was previously
the No. 2 region.
Top Chinese leaders have expressed concern over declining iPhone
sales. At a meeting in May between Chinese Premier Li Keqiang and
technology executives in the southern Guizhou province, Mr. Li had
only one question for Terry Gou, the chairman of Apple's main
contract manufacturer Foxconn Technology Group, according to people
who attended the meeting.
The premier asked Mr. Gou if production this year would decline.
After trying to deflect the question, Mr. Gou confirmed that "the
general trend" was downward, the people said.
A Foxconn spokesman didn't immediately reply to a request for
comment.
Foxconn reported last week that its second-quarter net profit
fell 31% from a year earlier to 17.7 billion New Taiwan dollars
(US$566 million).
Amid falling global iPhone sales, Mr. Cook's charm offensive in
India in May ruffled feathers in China, state media reported,
prompting some Chinese commentators to urge a shift to supporting
domestic manufacturers.
"Encouraging the development of native manufacturers in western
China is better than contending with India to host multinational
giants like Apple," China's state-owned Global Times newspaper
wrote.
Meanwhile, Apple is contending with multiple regulatory
challenges in China. Its online movies and books services were shut
down in China in April, with authorities telling the company it
lacked the needed licenses, according to people familiar with the
matter.
Apple also revealed that month that it had refused requests from
Chinese authorities to share proprietary code for some of the
company's products.
China has enacted several new cybersecurity laws over the past
year that put pressure on foreign companies to store their data
locally in China and share information with the government upon
request.
Analysts point out that despite recent headwinds, Apple still is
one of the biggest success stories among foreign companies in
China.
"They are pretty much the only ones able to play in some of
these sensitive industries" such as running its own app store and
mobile payments, Mr. DeAngelis said.
Apple's next iPhone model recently began production at Foxconn's
manufacturing center in central Zhengzhou after months of trial
runs, people familiar with the matter said. This year's model isn't
expected to have as many major changes as previous years', with
Apple saving larger changes for the 10th anniversary of the iPhone
next year.
Yang Jie contributed to this article.
Write to Eva Dou at eva.dou@wsj.com
(END) Dow Jones Newswires
August 17, 2016 08:35 ET (12:35 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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