Freeze Tag CEO Update To Shareholders
August 17 2016 - 5:00AM
InvestorsHub NewsWire
CEO Outlines New Game Release Strategy
TUSTIN, CA -- August 17, 2016 -- InvestorsHub NewsWire --
Craig Holland, CEO of Freeze Tag (OTC: FRZT), a leading creator of
mobile social games, announced a new game release strategy for the
company.
The CEO made the following statements:
1. We extend a warm welcome to those shareholders who have
recently joined us, and thank you for your interest in our
company.
2. Going forward, we have adjusted our strategy to put the
company in a better position to compete in a mobile game market
dominated by large multinational companies.
3. Our new game release strategy will vary from the past in
three important ways.
- > First of all, we will focus on less crowded
sub-genres within the mobile gaming market such as word and trivia
games.
> Secondly, we are moving to a more rapid launch cycle
with multiple games of varying themes and styles published over the
course of a year.
> Thirdly, we are adjusting our monetization strategy to
focus on advertising by delivering more ad impressions in our new
games. Our games will still include in app purchase options and
players will always have an opportunity to pay to have ads
removed.
4. As we develop and publish these new games, we will build our
own network of games through which we can cross promote and launch
new titles which will enable us to lower our user acquisition costs
and more efficiently monetize new games.
5. We will continue to support and develop Kitty Pawp and Black
Forest and use this new game release strategy to build the player
base for our existing titles.
About Freeze Tag, Inc.
Freeze Tag, Inc. is a leading creator of mobile social games
that are fun and engaging for all ages. Based on a free-to-play
business model that has propelled games like Pokemon Go and Candy
Crush Saga to worldwide success, we employ state-of-the-art data
analytics and proprietary technology to dynamically optimize the
gaming experience for revenue generation. Players can download and
enjoy our games for free, or they can purchase virtual items and
additional features within the game to increase the fun factor. Our
games encourage players to compete and engage with their friends on
major social networks such as Facebook and Twitter. Founded by
gaming industry veterans, Freeze Tag has launched several
successful mobile games including the number one hit series
Victorian Mysteries and Unsolved Mystery Club, as well as digital
entertainment like Etch A Sketch. Freeze Tag games have been
downloaded millions of times on the Apple, Amazon and Google app
stores.
Contact:
info@freezetag.com
714-210-3850 x26
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