J.C. Penney Reports Narrower Loss, Sales Growth -- 3rd Update
August 12 2016 - 12:01PM
Dow Jones News
By Austen Hufford
J.C. Penney Co. narrowed its quarterly loss and broke with
department store rivals in reporting a sales increase Friday, signs
that its turnaround is gaining traction.
Shares, up 27% over the past three months, increased 4.5% to
$10.39 in late morning trading in New York. Penney's results came
after rivals Macy's Inc., Kohl's Corp. and Nordstrom Inc. reported
declining sales but saw their stocks jump because the results still
surpassed expectations.
Department stores have reported falling profits and lower sales
as shoppers are increasingly turning to discount chains and online
operators such as Amazon.com Inc. for their clothing and apparel
needs. In response, store operators have closed locations and
aggressively reduced expenses.
Chief Executive Marvin Ellison told analysts Friday that the
company's physical footprint is important to increasing sales
online. Ellison said e-commerce competitors who think they can
fully compete without store locations are "in for a rude
awakening."
During the quarter, the company expanded its same-day, in-store
pickup for online buyers throughout the chain, saying it reduces
shipping costs and that a significant proportion of pickup
customers buy additional goods while in-store.
Penney also has tried to expand into areas that are more
difficult to buy online, such as appliances. The retailer said it
would return to selling appliances in May after a more than 30-year
absence. In the quarter, Penney rolled out appliances to more than
120 locations.
Friday, Penney said sales at existing stores grew 2.2%, and the
retailer backed its same-store sales guidance for the year,
expecting growth of 3% to 4%.
In all for the quarter, Penney's posted a loss of $56 million,
or 18 cents a share, compared with a loss of $117 million, or 38
cents a share, a year prior. On an adjusted basis, which excludes
restructuring and debt extinguishment costs, the loss was 5 cents a
share.
Revenue rose 1.5% to $2.92 billion.
Analysts polled by Thomson Reuters had expected an adjusted loss
of 15 cents a share on revenue of $2.93 billion.
Gross margin was 37.1%, compared with 37% a year prior. The
company said its profitability is expected to be hurt in the year
by the company's expansion online and into appliances.
Penney said that in the recently completed quarter, Sephora,
home, and footwear and handbags were among its top-performing
divisions.
On Thursday, Macy's said it would close 100 stores as shoppers
continue to spend more online and at discount chains. Meanwhile,
Kohl's also cut its profit target for the year, and Nordstrom said
it took increased markdowns to clear excess goods.
Write to Austen Hufford at austen.hufford@wsj.com
(END) Dow Jones Newswires
August 12, 2016 11:46 ET (15:46 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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