WALLDORF, Germany, Aug. 11, 2016 /PRNewswire/ -- SAP SE (NYSE: SAP)
today announced that it won two awards at the annual Asian Banker
Technology Innovation awards program. SAP won the award for the
"Best Mobile Banking Project" in Indonesia for its work with BTPN Bank and the
"Best Mobile Payment Project" award in Indonesia for its work with Bank Central
Asia.
SAP helped BTPN Bank implement a new USSD-based branchless
mobile banking service called BTPN WOW, which targets financial
inclusion and focuses on the market's lower-income segments as well
as on micro, small and midsize enterprises. BTPN WOW can facilitate
account openings, withdrawals, transfers, payments and deposits
through a bank agent at a very low cost. The project received
notable traction in the market, achieving an active rate of 35
percent for customer and 40 percent for agents. The mobile banking
service helped the bank acquire 300,000 new clients and 24,000 new
banking agents.
SAP also worked with Bank Central Asia to implement a new mobile
banking service named SAKUKU that targets Indonesia's younger generations. The service
allows users to instantly request and send vouchers to their phone
so they can be used for retail and online shopping. The service
aims to provide user-friendly payments with notable features such
as giving customers the ability to use just their phone number to
create an account, making it easy to register through the bank's
digital channels. The mobile application was downloaded more than
40,000 times in its first three months.
"In a region with the fastest growing market for mobile and
social media, it is critical that all banks have digital banking
strategies that are compatible with the needs and demands of
different target audiences," said Falk
Rieker, global head of the banking business unit at SAP. "We
were fortunate to have the opportunity to work with BTPN Bank and
Bank Central Asia to make mobility a key part of their customer
acquisition and growth strategies. And we expect to see many more
of these mobile-first projects get under way in the months and
years to come."
Asian Banker runs several country-specific technology innovation
awards that recognize leadership in innovation and identify
emerging best practices that can become benchmarks for future
decision makers in the areas of vendor selections and
implementation road maps. SAP received the two awards in
Indonesia during the 10th Asian
Banker Technology Innovation awards program held at The
Ritz-Carlton Jakarta, Mega Kuningan, Indonesia, July 27,
2016. Further information on the Asian Banker awards program
can be found at www.asianbankerawards.com.
To learn more about the SAP for Banking solution portfolio,
visit www.sap.com/banking and SAP Solution Explorer. For more
information, visit the SAP News Center. Follow SAP on Twitter at
@sapnews.
Media Contact:
Birgit Dolny, +49 (6227) 7-61664,
birgit.dolny@sap.com, CET
Jill Fisk, FleishmanHillard, +1
(617) 692-0529, jill.fisk@fleishman.com, EDT
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SOURCE SAP SE