Manchester United and EA SPORTS Join Forces
August 10 2016 - 1:00PM
Business Wire
- Three-year global
partnership
EA SPORTS™ (NASDAQ: EA) has today been confirmed as
Manchester United’s (NYSE:MANU) Official Football Video
Games Partner.
The three-year global partnership is being celebrated with the
release of new, in-game imagery across Manchester United social
media channels, helping to promote the forthcoming EA SPORTS FIFA
17 football game.
Manchester United also takes centre stage in EA SPORTS’
promotion of FIFA 17 The Journey, a narrative-driven mode available
only on the latest generation of consoles, where players live their
Premier League story through Alex Hunter, a young apprentice who
gets his shot at the big time. The trailer, which can be seen at
easports.com/fifa/manchester-united-official-partner, shows Alex
starting his journey at Old Trafford.
Throughout the partnership, EA SPORTS will gain access to United
players for a unique FIFA tournament during the season, and gaming
pods will be set up in the stadium as well as the Aon Training
Complex.
The main focus of United’s work with EA SPORTS will be online,
as this partnership will allow fans to gain unique access to
Manchester United through FIFA 17. Fans will be able to access
exciting content, including interactive experiences, social
campaigns, wallpapers and FIFA 17 covers they can download from
manutd.com, providing new and innovative ways for supporters to get
closer to the Club.
Manchester United Group Managing Director Richard Arnold
comments:
“The ability to bring sports fans together is in EA SPORTS’ DNA.
By having these innovators on board with our family of global
partners, we’re pledging to our 659 million followers that they can
look forward to great content and concepts over the coming seasons.
That much is evident in the exciting content released today and the
trailer for FIFA 17 The Journey, drawing on our unrivalled record
of giving youth a chance.
“This announcement will no doubt excite many of our younger
fans, and indeed some of our players, who will have grown up with
the franchise and other EA SPORTS phenomena.“
EA SPORTS Vice President of Marketing Jamie McKinlay added:
“We are very excited to be joining Manchester United as a global
partner. It’s a great opportunity for us to create even more
authentic experiences for our players and bring fans of one of the
most storied clubs in the world closer to the team and its
star-studded line-up.”
ENDS
About Manchester United
Manchester United is one of the most popular and successful
sports teams in the world, playing one of the most popular
spectator sports on Earth. Through our 138-year heritage we have
won 64 trophies, enabling us to develop the world’s leading sports
brand and a global community of 659 million followers. Our large,
passionate community provides Manchester United with a worldwide
platform to generate significant revenue from multiple sources,
including sponsorship, merchandising, product licensing, new media
& mobile, broadcasting and match day.
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Manchester United LtdAsmar Chaudhry, +44 (0) 161 868
8427asmar.chaudhry@manutd.co.uk
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