NEW YORK, Aug. 9, 2016 /PRNewswire/ -- Foot Locker,
Inc. (NYSE: FL), the New
York-based specialty athletic retailer, announced today the
release of its newest commercial, "Stand Out," featuring NBA star
Draymond Green. The spot highlights
Green as a talented — but sometimes overshadowed — power forward on
one of the league's strongest squads.
The spot begins with former professional basketball star
Horace Grant approaching Green to
compliment him on his fresh gear from Foot Locker. After commending
Green on his ability to stand out among a team of strong players,
it becomes apparent that Green has no clue who Grant is. Once Grant
puts on his signature Rec-Specs, Green immediately recognizes
him.
Nearby, former girl group singer Michelle Williams overhears the pair discussing
the importance of standing out within well-known groups and walks
over to join the conversation. Unfortunately, the men do not
recognize her, forcing her to explain that she was once a part of a
famed girl group. Green is immediately shot down by Williams' look
of disdain as he asks to be introduced to the group's famous lead
singer.
"Green is celebrated for his dedication on the court, commitment
to his teammates and his style off the court, making him a natural
fit for this spot," said Stacy
Cunningham, vice president of marketing for Foot Locker. "He
is known not only for his individual skills, but also his
willingness to have fun and share the spotlight with a growing list
of all-star teammates."
"I'm always excited to work with Foot Locker, and I had a lot of
fun shooting with some really talented individuals who have
experience being part of successful, celebrated groups," Green
said. "Whether it's in music or sports, we all know an individual
can only achieve so much alone."
The spot features a premium assortment of Nike gear, available
at Foot Locker stores nationwide and footlocker.com. The spot was
created by worldwide agency BBDO.
About Foot Locker:
Foot Locker is part of Foot Locker, Inc., a specialty athletic
retailer that operates more than 3,400 stores in 23 countries
in North America, Europe, Australia, and New
Zealand. Through its Foot Locker, Footaction, Lady Foot
Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and
Sidestep retail stores, as well as its direct-to-customer channels,
including footlocker.com, Eastbay.com and SIX02.com, the Company is
a leading provider of athletic footwear and apparel.
Additional information may be found
at footlocker.com | Instagram: @footlocker |
Twitter: @footlocker |
YouTube: youtube.com/footlocker |
Blog: unlocked.footlocker.com |
Facebook: facebook.com/footlocker | App:
iOS and Android #Approved
Native Twitter link:
https://amp.twimg.com/v/3f904692-2f48-4ad9-8c07-2e6d5477c80c
Video - https://youtu.be/baAfLlWtmp0
Logo - http://photos.prnewswire.com/prnh/20130806/NY59635LOGO
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SOURCE Foot Locker, Inc.