Corona Extra Named Official Cerveza of the Los Angeles Rams
August 08 2016 - 9:54AM
Los Angeles, Aug. 8, 2016 -
Corona Extra and the Los Angeles Rams today announced a new
sponsorship deal to name Corona Extra an Official Partner of the
Los Angeles Rams.
Highlights of the deal include exclusivity in the imported beer
category for Corona Extra; prominent in-stadium signage; use of the
Rams' logos and other marks on packaging and point-of-sale;
sponsorship of stadium Replay Feature bumpers; in-stadium and
gameday activations; and presenting sponsorship of the new party
zone Corona Beach House experience on the east side of the stadium
complete with perfect "Find Your Gameday Beach" moments for
fans.
Corona Extra will serve as the presenting sponsor
for Rams' season-opener on August 13, which will be the first Rams
game in Los Angeles in 22 years and will feature exclusive Corona
gameday videos. The brand also will be integrated into the Rams'
Hispanic Heritage Month program in October.
"We couldn't be more proud to help welcome back
the Rams to their hometown of Los Angeles," said Jim Sabia, chief
marketing officer for Corona Extra and Constellation Brands beer
division. "Corona Extra has been teaming up with Angelenos each
football season to find their gameday beach, and we can't wait to
cheer on the Rams with fans in their homes and in the stadium this
year."
"As we return home to Los Angeles and kick off the season on August
13, we are pleased to team with Corona Extra to enhance the gameday
experience for our fans," said Mike O'Keefe, Los Angeles Rams vice
president of corporate partnerships. "Corona Extra is a brand
that resonates with people across this dynamic and diverse region
and we are excited to work with them to celebrate our fans' passion
for Rams football."
The Rams' season kick off also will mark the introduction of Corona
Extra draft to the Los Angeles market. Already available in the
traditional 12 oz. bottle, 7 oz. bottle and 12 oz. and 24 oz. cans,
draft has only been available in select markets throughout the
U.S.
About the Los Angeles
Rams
The Los Angeles Rams - Los Angeles' original professional sports
team - stand as one of the oldest franchises in the National
Football League and since its founding in 1937, have garnered three
World Championships and sent 29 of its members to the Pro Football
Hall of Fame. As a professional sports team, the organization is
committed to being a valuable civic partner and serving the greater
Los Angeles area 365 days a year. For more information visit
www.therams.com and follow the Rams on Facebook and Twitter,
@RamsNFL.
About Corona Extra
Corona Extra is a pilsner-style lager with a golden hue that was
first brewed in Mexico in 1925. The refreshing flavor and carefree
attitude of Corona have made it the #1 imported beer in the U.S.
and the #5 beer brand overall. Corona has been helping consumers
"Find their Beach" in the U.S. since 1981.
Corona Extra is exclusively brewed, imported and
marketed by Constellation Brands for the U.S. market.
About Constellation
Brands
Constellation Brands (NYSE: STZ and STZ.B) is a leading
international producer and marketer of beer, wine and spirits with
operations in the U.S., Canada, Mexico, New Zealand and Italy. In
2015, Constellation was one of the top performing stocks in the
S&P 500 Consumer Staples Index. Constellation is the No.3 beer
company in the U.S. with high-end, iconic imported brands including
Corona Extra, Corona Light, Modelo Especial, Negra Modelo and
Pacifico. The company's beer portfolio includes Ballast Point, one
of the most awarded craft brewers in the U.S. Constellation is also
the world's leader in premium wine, selling great brands that
people love, including Robert Mondavi, Clos du Bois, Kim Crawford,
Meiomi, Mark West, Franciscan Estate, Ruffino and Jackson-Triggs.
The company's premium spirits brands include SVEDKA Vodka and Casa
Noble Tequila.
Based in Victor, N.Y., the company believes that
industry leadership involves a commitment to brand building, our
trade partners, the environment, our investors and to consumers
around the world who choose our products when celebrating big
moments or enjoying quiet ones. Founded in 1945, Constellation has
grown to become a significant player in the beverage alcohol
industry with more than 100 brands in its portfolio, sales in
approximately 100 countries, about 40 facilities and approximately
9,000 talented employees. We express our company vision: to elevate life with every glass raised. To learn more,
visit www.cbrands.com.
MEDIA CONTACT:
Jennifer Dohm, Corona Extra
Jennifer.Dohm@cbrands.com
Joanna Hunter, Rams
jhunter@rams.nfl.com
CX LA Rams
LA Rams
This
announcement is distributed by NASDAQ OMX Corporate Solutions on
behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Constellation Brands Inc via Globenewswire
HUG#2033876
Constellation Brands (NYSE:STZ)
Historical Stock Chart
From Mar 2024 to Apr 2024
Constellation Brands (NYSE:STZ)
Historical Stock Chart
From Apr 2023 to Apr 2024