CINCINNATI, Aug. 2, 2016 /PRNewswire/ -- Fifth Third
Bank (NASDAQ: FITB) today announced a first-ever, company-wide
initiative to deliver its Empower U financial literacy courses
throughout its 10-state footprint. The Empower U initiative brings
Fifth Third together with more than 60 local nonprofit
organizations in outreach to nearly 3,000 individuals in the
communities it serves.
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According to a recent study commissioned by Fifth Third, more
than 40 percent of Americans feel they could benefit from
professional advice about their day-to-day finances. Empower U, one
of the Bank's signature L.I.F.E. (Lives Improved through Financial
Empowerment®) programs, is designed to do just that.
In August, Fifth Third will offer five of its core Empower U
classes: Financial Checkup 101, Budgeting &
Savings, Boost Your Credit Score, Preparing for
Homeownership and Protecting Your Identity.
"Sound financial management is integral to success in life,"
said Greg D. Carmichael, president
& CEO of Fifth Third Bank. "It's why we are committed to
financial empowerment in the communities we serve, and why, in
2012, we developed our Empower U L.I.F.E. program for the employees
of our business clients. This effort marks Empower U's first and
most significant move into the community. Our employees are excited
to teach these classes and Fifth Third is proud to make them
available at no cost. I'd like to personally thank the community
organizations working with us to make this possible. This is truly
a private-public collaboration to empower participants and improve
their lives."
Classes will be taught by professionals from Fifth Third's
Consumer Bank, Membership Advantage, Mortgage and Community and
Economic Development (CED) departments. All class participants will
receive a personalized Empowerment Plan and a free, 30-minute
consultation with a Fifth Third banker to discuss individualized
financial advice.
A leader in financial empowerment, Fifth Third Bank provides its
L.I.F.E. (Lives Improved through Financial Empowerment) programs at
no cost to individuals at all ages and stages of life. Fifth
Third's L.I.F.E. programs include:
- Young Bankers Club®: The Fifth Third Bank Young Bankers
Club introduces financial concepts to fifth-grade students,
including foundational knowledge about how money is earned,
budgeting and the importance of saving for the future.
- Dave Ramsey's Foundations
in Personal Finance®: Fifth Third Bank has sponsored this
industry-leading financial curriculum in more than 2,700 high
schools in the Bank's 10-state footprint. The program is taught by
school teachers who are aided on video by Dave Ramsey, one of America's most trusted
financial experts, and his team. The course covers saving and
budgeting, credit and debt, financial planning and insurance, and
income, taxes and giving.
- Financial Empowerment Mobiles: Traveling throughout the
Bank's 10-state market, the Fifth Third Financial Empowerment
Mobiles, also known as eBuses, reach individuals and neighborhoods
in low- and moderate-income neighborhoods. In partnership with
community organizations, the eBuses provide credit counseling, job
search assistance, tax preparation, budgeting assistance and access
to financial products and services.
- Empower U: Empower U is taught by Fifth Third employee
volunteers, and classroom topics include identity theft protection,
college savings strategies, homeownership achievement and
more.
For additional resources, visit www.53.com/empoweru.
Fifth Third Bancorp is a diversified financial services company
headquartered in Cincinnati, Ohio.
As of June 30, 2016, the Company has
$144 billion in assets and operates
1,191 full-service Banking Centers, including 94 Bank Mart®
locations, most open seven days a week, inside select grocery
stores and over 2,500 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West
Virginia, Pennsylvania,
Georgia and North Carolina. Fifth Third operates four main
businesses: Commercial Banking, Branch Banking, Consumer Lending,
and Investment Advisors. Fifth Third also has an 18.3% interest in
Vantiv Holding, LLC. Fifth Third is among the largest money
managers in the Midwest and, as of June 30,
2016, had $305 billion in
assets under care, of which it managed $26
billion for individuals, corporations and not-for-profit
organizations. Investor information and press releases can be
viewed at www.53.com. Fifth Third's common stock is traded on the
Nasdaq® Global Select Market under the symbol "FITB." Fifth Third
Bank was established in 1858. Member FDIC, Equal Housing
Lender.
Copyright © 2016 Fifth Third Bank, All Rights
Reserved.
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SOURCE Fifth Third Bank