eWellness Announces Its 2016 PHZIO Customer Acquisition & Sales Strategy
August 01 2016 - 9:00AM
Marketwired
eWellness Announces Its 2016 PHZIO Customer Acquisition &
Sales Strategy
CULVER CITY, CA-(Marketwired - Aug 1, 2016) - eWellness
Healthcare Corporation, (OTCQB: EWLL) is the first physical therapy
telemedicine company to offer insurance reimbursable real-time
distance monitored treatments. The Company is pleased to announce
its 2016 PHZIO Customer Acquisition & sales Strategy for its
PHZIO telemedicine platform. PHZIO is: Simple to use, Highly
Reliable to Operate (for both PT and Patient) and is a Complete
on-line PT telemedicine intervention system.
2016 PHZIO Customer Acquisition & Sales Goals: Our 2016
goals are to commercially launch on September 6th 2016, the
licensing of our PHZIO platform to 3rd party physical therapy
practices throughout the U.S.
- The American Physical Therapy Association (APTA), Private
Practice Section (PPS) members are our initial universe of PT
practices to target.
- Our sale launch begins with full-page print advertising in the
PT industry's premier magazine Impact in early September 2016.
- It is then followed up with a full-page ad in the APTA PPS
Conference Buyers Guide in early October.
- Following these two print ads, we will also be a tier 1 sponsor
at the PPS Las Vegas conference from October 19-22, 2016 (October
20th Lunch Sponsor and 4-6pm Cocktail Reception Sponsor &
Exclusive PHZIO Demo Session for all attendees).
- PHZIO will also have a full-page ad included in November and
January 2017 Impact magazine issues.
- Our 2016 Customer Acquisition & Sales goals are to on-board
at least 35 third-party PT practices during the 3rd and 4th quarter
of 2016.
- Each on-boarded PT practice will have a goal of inducting at
least 3 new patients per week onto our PHZIO platform with a goal
of delivering at least 17,000 PHZIO exercise session in the second
half of 2016. Based upon achieving this number of PHZIO sessions,
it would generate approximately $344,000 in gross revenue for the
Company, during the second half of 2016.
Our planned sales launch includes industry advertising, lead
generation and qualification program, which is anticipated to be
implemented through a strategic partnership with a US-based sales
support organization through a revenue share agreement. Our
customer acquisition and sales strategy includes:
- Lead Generation and Qualification through a call center that
utilizes well-designed program stimuli and tactics, as well as
strong agent lead qualification and closing skills.
- Next, based upon advertising to the PPS membership, we also
plan to include an Inbound Sales team to handle virtually any type
of inbound hard-or soft-sell sales call that embodies a sales
performance-based culture.
- Our strategic partner will not be a typical script-driven order
taking call center, they will embrace the natural dialogue and
relationship skills necessary to turn every contact opportunity
into a sale.
- Lastly, we anticipate an Outbound Sales to the PPS membership
through mail, phone and e-mail, will be handled within the confines
of privacy laws and regulations, where we anticipate creating an
effective vehicles for gathering customer information, bringing
awareness to discounts or promotions, and serving as a proactive
retention tool for valued customers.
Customer Relationship Management (CRM) We will also be
implementing a CRM that provides practices, strategies and
technologies that we will use to manage and analyze customer
interactions and data throughout the customer lifecycle, with the
goal of improving business relationships with customers, assisting
in customer retention and driving sales growth. CRM systems are
designed to compile information on customers across different
channels - or points of contact between the customer and the
company - which could include the company's website, telephone,
live chat, direct mail, marketing materials and social media. CRM
systems can also give customer-facing staff detailed information on
customers' personal information, purchase history, buying
preferences and concerns.
For additional information on eWellness Healthcare Corporation
and its PHZIO telemedicine products please contact, Mr. David
Markowski, CFO: david.markowski@gmail.com Tel: 541-778-7042.
Forward-Looking Statements: The statements contained in this
document include certain predictions and projections that may be
considered forward-looking statements under securities law. These
statements involve a number of important risks and uncertainties
that could cause actual results to differ materially including, but
not limited to, the performance of joint venture partners, as well
as other economic, competitive and technological factors involving
the Company's operations, markets, services, products, and prices.
With respect to eWellness Healthcare Corporation, except for the
historical information contained herein, the matters discussed in
this document are forward-looking statements involving risks and
uncertainties that could cause actual results to differ materially
from those in such forward-looking statements.
Contact Information
Mr. David MarkowskiCFOdavid.markowski@gmail.comTel:
541-778-7042
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