CANTON, Mass., Aug. 1, 2016 /PRNewswire/ -- Baskin-Robbins'
guests now have a cool new way to enjoy their favorite frozen treat
as Baskin-Robbins today launched its new mobile app for iPhone and
Android users. In addition to money-saving deals, ice cream fans
can use the app to pay for their favorite flavored ice cream
treats, frozen beverages and ice cream cakes with a Baskin-Robbins
card and send virtual Baskin-Robbins cards to friends and family by
text or email. To celebrate the launch, guests will receive a
mobile offer for a free regular 4 oz. scoop of their favorite ice
cream when they download the app.
The Baskin-Robbins Mobile App is free and available for download
on iOS and Android devices. The app has a variety of interactive
features, including:
- Access deals and coupons: App users will receive various
mobile coupons and deals; including deals that are only available
through the app.
- Purchase and reload Baskin-Robbins cards: Guests can add
existing Baskin-Robbins cards, purchase new virtual Baskin-Robbins
cards directly from the app and add money to an existing card.
- Purchase and send Baskin-Robbins Cards to friends and
family: The Baskin-Robbins Mobile App allows guests to gift the
joy of ice cream by purchasing virtual Baskin-Robbins cards and
sharing them with friends and family to make someone's day a bit
sweeter. Baskin-Robbins cards can be sent in denominations between
$2 and $100.
- Current and upcoming promotions and events: App users
can stay informed on various Baskin-Robbins promotions and events
throughout the year, including the current Flavor of the
Month.
- Locate the nearest Baskin-Robbins shop: A detailed store
locator makes it easy to find directions and information about
local Baskin-Robbins locations, including shop hours, online cake
ordering availability, product offerings and more.
- Browse the menu and sort frozen treats by nutritional
preferences: The Baskin-Robbins Mobile App allows guests to
easily browse the menu, including the brand's classic and new ice
cream flavors and frozen treats and sort by nutritional
preferences. Guests can also view nutrition facts for some of their
favorite Baskin-Robbins ice cream flavors, sundaes, frozen
beverages and desserts.
The Baskin-Robbins Mobile App is powered by Tillster, the
leading provider of restaurant digital ordering and customer
engagement products and services, and was designed by DigitasLBI, a
global marketing and technology agency, to feel seamless with
Baskin-Robbins' brand voice and in-store marketing.
"At Baskin-Robbins, we take pride in delighting guests with our
wide variety of ice creams and frozen treats and we're always
looking for new and innovative ways to enhance the guest experience
and to further connect with our customers," said Weldon Spangler, Senior Vice President,
Baskin-Robbins U.S. and Canada. "We are excited to introduce
our new mobile app to guests nationwide, which includes a range of
features including special mobile offers, mobile payment and
information about our products. We hope guests will celebrate our
launch by downloading the app and enjoying a free regular scoop of
their favorite Baskin-Robbins ice cream flavor on us."
Additionally, Baskin-Robbins guests can enjoy dessert inspired
by breakfast with Baskin-Robbins' new August Flavor of the Month,
OREO® Milk 'n Cereal, which features cereal milk-flavored
ice cream with OREO® cookie pieces, frosted corn flake cereal
pieces, and a frosted corn flake cereal ribbon. To help guests
celebrate throughout the summer, Baskin-Robbins is also offering a
range of other delicious OREO® desserts, including a new OREO®
Ice Cream Cookie Sandwich Cake and its new Polar Pizza, an ice
cream treat that can be eaten like a pizza, in four featured flavor
varieties including OREO® Cookies 'N Cream. The new OREO®
Ice Cream Cookie Sandwich Cake serves 12-16 people and features
chocolate-flavored frosted cake topped with OREO® Ice Cream Cookie
Sandwiches. The OREO® Cookies 'N Cream Polar Pizza features
a double fudge brownie crust with OREO® Cookies 'n Cream Ice
Cream, topped with crushed OREO® cookie pieces and drizzled
with marshmallow and fudge topping.
Finally, Baskin-Robbins is inviting guests to donate
$1.00 to The Dunkin' Donuts &
Baskin-Robbins Community Foundation (DDBRCF) during their in-store
visits throughout August as part of its Community Cones program.
Funds raised will support local and national non-profit
organizations that are focused on improving children's health and
providing food for the hungry.
For more information about Baskin-Robbins' wide variety of
premium ice cream flavors and frozen desserts,
visit www.BaskinRobbins.com or follow us on Facebook
(www.facebook.com/BaskinRobbins), Twitter
(www.twitter.com/BaskinRobbins) or Instagram
(www.instagram.com/BaskinRobbins).
OREO is a registered trademark of Mondelēz International
group, used under license.
About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in
the United States by Entrepreneur
magazine's 37th annual Franchise 500® ranking in 2016,
Baskin-Robbins is the world's largest chain of ice cream specialty
shops. Baskin-Robbins creates and markets innovative, premium hard
scoop ice cream and soft serve, custom ice cream cakes and a full
range of beverages, providing quality and value to consumers at
more than 7,600 retail shops in nearly 50 countries. Baskin-Robbins
was founded in 1945 by two ice cream enthusiasts whose passion led
to the creation of more than 1,300 ice cream flavors and a wide
variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the
Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For
further information, visit www.BaskinRobbins.com.
Contact:
Justin Drake
Dunkin' Brands
781-737-5200
justin.drake@dunkinbrands.com
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