Todd Marshall Joins Patterson Companies as Chief Marketing and Digital Officer
July 22 2016 - 09:00AM
Business Wire
Consumer marketing veteran will drive
innovation in the overall Patterson customer experience
Patterson Companies, Inc. (Nasdaq: PDCO) today announced that
Todd Marshall will join the organization as chief marketing and
digital officer. As a member of the company’s executive team,
Marshall will play a role in shaping corporate strategy and will be
responsible for overseeing the company’s marketing strategy,
business intelligence and customer experience, including its
industry-leading technology support center.
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Todd Marshall (Photo: Business Wire)
“As we continue to grow and find new opportunities for
Patterson, we recognized the importance of establishing a senior
marketing executive role to expand our capabilities around the
customer experience, including e-commerce and digital marketing,”
said Scott Anderson, chairman, president and chief executive
officer of Patterson Companies. “Todd is an exceptional, innovative
leader with a track record of success in using insights and
analytics to drive marketing and customer experience
strategies.”
Marshall’s background includes serving as a management
consultant with McKinsey & Company before moving into a variety
of leadership roles with Target Corporation throughout his 14-year
career there. In his most recent role, he was a senior vice
president of marketing at Target, responsible for driving
customer-centric strategies through insights and analytics,
strengthening the company’s loyalty marketing strategies and
building a multi-year technology roadmap.
“Patterson has been a pioneer in bringing advanced solutions to
dental and animal health professionals, and I’m confident that
leveraging insights, analytics and effective marketing strategies
will allow us to deliver a world-class integrated end-to-end
customer experience,” said Marshall.
Marshall will assume his role at Patterson in August.
About Patterson Companies, Inc.Patterson Companies, Inc.
is a value-added distributor serving the dental and animal health
markets.
Dental MarketPatterson’s Dental
segment provides a virtually complete range of consumable dental
products, equipment and software, turnkey digital solutions and
value-added services to dentists and dental laboratories throughout
North America.
Animal Health MarketPatterson’s
Animal Health segment is a leading distributor of products,
services and technologies to both the production and companion
animal health markets in North America and the U.K.
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Patterson Companies, Inc.Jen Joly, 651-686-1364Corporate
Communications
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