Bank of America Continues Investment in Mobile With Redesigned App
July 21 2016 - 09:00AM
Business Wire
New Intuitive Navigation, Spanish-language
Option, Card Rewards Redemption and FICO® Score Access Reflect
Customers’ Top Requests
Bank of America today announced a comprehensive redesign of its
award-winning mobile app that includes easier navigation and the
ability to set the language to Spanish, in addition to other
features that make it easier for customers to control their
finances from the palm of their hand.
“Our clients increasingly rely on their mobile devices to
navigate daily life and manage their finances, and now we are
excited to give our Spanish-speaking clients enhanced access to our
mobile capabilities,” said Michelle Moore, head of Digital Banking.
“We want to be where our customers are, which is why we are proud
to deliver these new features that provide increased convenience to
our 20 million active mobile users.”
The newest mobile enhancements include:
- Navigation RedesignThe latest
redesign leverages the best of Android and iPhone app design,
creating a more intuitive, seamless user experience. Both apps were
customized for each platform and include navigation menus for
quicker access to the most popular features.
- Spanish-language
FunctionalityCommitted to serving the Spanish-speaking
community, Bank of America now provides its customers the ability
to select Spanish or English language to navigate the features of
mobile banking within the app settings. If a customer’s online
banking profile or device language setting is already set to
Spanish, the app will prompt the user to confirm the default
language they would like to use upon log in.
- Credit Card Rewards
RedemptionOne of the most requested functionalities being
introduced is the ability to redeem rewards for BankAmericard Cash
Rewards™ and BankAmericard Travel Rewards® credit cards. Customers
can easily view their available rewards or travel purchase points
and choose to redeem their desired amount through the app, making
it simple to enjoy the rewards they have earned.
- FICO® Score
AccessExpanding on the online banking resource announced
earlier this year, Bank of America is now offering consumer credit
card mobile users the ability to view their FICO® Score directly
through their mobile banking app. Customers will be able to access
information about key factors influencing their score and see how
their score compares to national averages. The score will be
updated based on the customer’s credit report data from
TransUnion®. Customers also have access to Bank of America’s Better
Money Habits®, which provides free educational tools about how to
maintain healthy credit as well as additional educational
resources.
With more than 20 million active mobile users and growing, Bank
of America’s mobile banking platform is an evolving source of
increased customer engagement and satisfaction. During the second
quarter of 2016, mobile banking customers logged into their
accounts more than 900 million times, or approximately 47 times per
user. During that same period, customers made more than 25 million
mobile bill payments and nearly 80 million transfers, a growth of
30 percent and 46 percent, respectively, over 2015. Customers also
used their mobile devices to deposit more than 280,000 checks daily
and to schedule 22,000 appointments per week with a personal banker
or financial center specialist, and were able to use their
smartphone at more than 2,800 cardless ATMs to withdraw cash. More
customers are opening new accounts through mobile, with sales
increasing by 48 percent over the past year.
To learn more about these new offerings and view B-roll footage
of the updates, visit bankofamerica.com.
Bank of AmericaBank of America is one of the world's leading
financial institutions, serving individual consumers, small and
middle-market businesses and large corporations with a full range
of banking, investing, asset management and other financial and
risk management products and services. The company provides
unmatched convenience in the United States, serving approximately
47 million consumer and small business relationships with
approximately 4,700 retail financial centers, approximately 16,000
ATMs, and award-winning online banking with approximately 33
million active accounts and more than 20 million mobile active
users. Bank of America is a global leader in wealth management,
corporate and investment banking and trading across a broad range
of asset classes, serving corporations, governments, institutions
and individuals around the world. Bank of America offers
industry-leading support to approximately 3 million small business
owners through a suite of innovative, easy-to-use online products
and services. The company serves clients through operations in all
50 states, the District of Columbia, the U.S. Virgin Islands,
Puerto Rico and more than 35 countries. Bank of America Corporation
stock (NYSE: BAC) is listed on the New York Stock Exchange.
Visit the Bank of America newsroom for more Bank of America
news.
www.bankofamerica.com
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version on businesswire.com: http://www.businesswire.com/news/home/20160721005290/en/
Reporters May Contact:Betty Riess, Bank of America,
1.415.913.4416betty.riess@bankofamerica.com
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