CAVE CREEK, AZ--(NewMediaWire - Jul 21, 2016) - High
Performance Beverage Co. (OTC PINK: TBEV) (the "Company") is pleased to announce
the execution of its first exclusive Licensing Agreement (the
"Agreement") with ProProm Mexico for Mexico, Central America and
South America.
The exclusive Licensing Agreement with ProProm Mexico is a 3
year agreement with an automatic roll-over provision and includes
an annual licensing fee with additional royalty fees based on
sales. The Agreement includes the development, manufacture,
marketing, distribution and sales of the Company's High Performance
line of sports drinks in up to 20 countries located throughout
Central America, South America and Mexico.
ProProm Mexico with offices in Mexico City DF, Monterrey Mexico
and Guadalajara Mexico, is a 20 year old company specializing in
the deployment and marketing of new products through the aggressive
market penetration of new brands through their abilities to elevate
brands with dedication, intensity, professionalism and the overall
synergy they create when bringing a product to market. Most
notably, ProProm was instrumental with the introduction and success
of the Gatorade brand in Mexico and sees great synergies for High
Performance with their already existing channels for High
Performance. To date, ProProm has successfully completed 450
projects with over 200 satisfied clients netting 30 award winning
campaigns. Currently, ProProm represents 200 brands including Jelly
Belly, Canada Beef, Oleico, Unifoods and Perfect Choice.
Through the utilization of their proprietary software programs
and key relationships with centralized distributors in Mexico,
Central & South America along with big box retailers and
potential endorsements from professional athletes in their
geographical location, ProProm is confident in their abilities to
promote, market and distribute High Performance Sports Drink for
retail sales.
Toby McBride, High Performance Beverage CEO, stated, "We are
beyond excited with our new relationship with ProProm through our
first exclusive Licensing Agreement outside of the United States.
We are confident that this Agreement will act as a gateway towards
international sales, while giving significant exposure of our
product to various countries. We couldn't be happier than having
ProProm, who was instrumental in the success of Gatorade's sales in
Mexico, represent our marketing, distribution and sales presence in
up to 20 Central and South American countries including
Mexico."
About High Performance Beverage Company
High Performance Beverage Company has created a new beverage
segment under the trade name High Performance Beverages which
manufactures and distributes a line of sport performance drinks.
High Performance Beverage Company's sport performance drinks are
carefully formulated to support mental focus and help increase
blood flow, thereby giving the body the necessary fuel to power
through a specific event or throughout the day. Our unique blends
are designed to bridge the gap between supplements, energy and
hydration drinks, ultimately broadening our appeal and providing
access to an expanding target market. High Performance beverages
are sugar free and extremely low in calories and caffeine. This
positioning makes High Performance Beverage Co. sport drinks first
to market with a sustainable competitive advantage.
High Performance Beverage Corporate Website:
bev.highperformancebeverage.com
www.hpbev.net
Safe Harbor
This release contains statements that constitute forward-looking
statements within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended. These statements appear in a number of places
in this release and include all statements that are not statements
of historical fact regarding the intent, belief or current
expectations of High Performance Beverage Company, its directors or
its officers with respect to, among other things: (i) financing
plans; (ii) trends affecting its financial condition or results of
operations; (iii) growth strategy and operating strategy. The words
"may," "would," "will," "expect," "estimate," "can," "believe,"
"potential" and similar expressions and variations thereof are
intended to identify forward-looking statements. Investors are
cautioned that any such forward-looking statements are not
guarantees of future performance and involve risks and
uncertainties, many of which are beyond High Performance Beverage
Company's ability to control, and that actual results may differ
materially from those projected in the forward-looking statements
as a result of various factors. More information about the
potential factors that could affect the business and financial
results is and will be included in High Performance Beverage
Company's filings with the Securities and Exchange Commission.