DES MOINES, Iowa and
WACO, Texas, July 20, 2016 /PRNewswire/ -- Meredith
Corporation (NYSE: MDP; www.meredith.com)
announced today it will partner with Joanna
and Chip Gaines – owners of the immensely successful
Magnolia brand – on a new lifestyle magazine. Launching in
October 2016 with 400,000 copies at
newsstand and checkout pockets nationwide, and also available for
purchase online and at Magnolia Market in Waco, the magazine will be a quarterly
lifestyle-focused title that covers entertaining, holidays and
seasonal celebrations, gardening and outdoor living, family, food
and healthy lifestyle. The Fall 2016 issue will be themed
"Hospitality," and carry a $7.99
cover price.
"The magazine will help inspire readers to create their best
homes, families, and lives, while making every moment count," said
Joanna Gaines. "It will encourage
readers to make the most of what they have and discover the
inherent beauty all around them."
Included will be regular stories about:
- Gathering – Entertaining features that showcase ideas
for décor, tabletop, food, etc.
- Food – Seasonally driven recipe-focused food stories,
including "garden-to-plate" ideas.
- Lifestyle – Real life homes and the people who enjoy
them.
- Family – Celebrating families having fun together.
- Decorating – Ideas and lessons for creating a space you
love.
"We are thrilled to be teaming up with Joanna and Chip on a new
lifestyle magazine," said Meredith National Media Group President
Tom Harty. "They have a broad appeal
to women across generations, including Millennials and Baby Boomers
alike. We believe advertisers will jump at the opportunity to reach
such a strong and passionate consumer."
Standing departments in the front of the magazine will
include:
- What's happening at Magnolia Market;
- Reflections from Jo, an essay about something on her mind right
now, and a closing column from Chip;
- Generational Wisdom, a photo essay quoting two generations on
the same subject; and
- "Time Well Spent" a rich front-of-book section showcasing
things Jo loves and is inspired by right now plus seasonal
products, recipes, quick ideas and timely topics.
"The magazine will focus on content with heart," said
Chip Gaines. "We will encourage
readers to always be learning, to dive in and try something new. To
be kind to others, as well as yourself."
Chip and Joanna Gaines have been
flipping, remodeling and fixing up homes together as the owners of
Magnolia Homes in Waco. They
met after both graduated from Baylor University. Shortly
after getting married, the couple purchased, gutted and renovated
their first building together, and Joanna opened a home accessory
store called Magnolia. Eight years later, this "can't be
stopped" couple found an amazing way to balance raising four
children while growing their business to include a real estate
company, construction company, design firm and residential
subdivision. The couple also operate a very popular Magnolia Market
retail outlet in Waco and an
online store.
Meredith Corporation (NYSE: MDP; www.meredith.com) has
been committed to service journalism for more than 110 years.
Today, Meredith uses multiple distribution platforms – including
broadcast television, print, digital, mobile and video – to provide
consumers with content they desire and to deliver the messages of
its advertising and marketing partners.
Meredith's National Media Group reaches more than 100 million
unduplicated women every month, including nearly 75 percent of U.S.
Millennial women. Meredith is the leader in creating and
distributing content across platforms in key consumer interest
areas such as food, home, parenting and health through well-known
brands such as Better Homes and Gardens, Allrecipes, Parents and
Shape. Meredith also features robust brand licensing
activities, including more than 3,000 SKUs of branded products at
4,000 Walmart stores across the U.S. Meredith Xcelerated Marketing
is an award-winning, strategic and creative agency that provides
fully integrated marketing solutions for many of the world's top
brands, including Kraft, Lowe's, TGI Friday's and NBC
Universal.
Meredith's Local Media Group includes 19 owned or operated
television stations reaching 11 percent of U.S. households.
Meredith's portfolio is concentrated in large, fast-growing
markets, with seven stations in the nation's Top 25 – including
Atlanta, Phoenix, St.
Louis and Portland – and 13
in Top 50 markets. Meredith's stations produce over 660 hours of
local news and entertainment content each week, and operate leading
local digital destinations.
Meredith's balanced portfolio consistently generates substantial
free cash flow, and the Company is committed to growing Total
Shareholder Return through dividend payments, share repurchases and
strategic business investments. Meredith's current annualized
dividend of $1.98 per share yields
approximately 3.5 percent. Meredith has paid a dividend for
69 straight years and increased it for 23 consecutive years.
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SOURCE Meredith Corporation