TD Ameritrade’s thinkorswim Platform Now Enables a Deeper Level of Social Research
July 20 2016 - 8:30AM
Business Wire
First-of-its-kind capability allows traders to
uncover potential investment opportunities on Wall Street by
showing consumer shifts on Main Street
TD Ameritrade, Inc. (“TD Ameritrade”), a broker-dealer
subsidiary of TD Ameritrade Holding Corporation (Nasdaq: AMTD),
just launched a first-of-its-kind capability allowing investors to
analyze social mentions of the brands that roll up to certain
publicly traded companies. This new capability puts an array of
consumer sentiment and brand enthusiasm in the hands of retail
investors in the thinkorswim trading platform.
Tracking social media sentiment and volume of brand mentions may
help investors discern trends, as well as offer potential clues
into a company’s sales distribution. Wall Street analysts run
channel checks for insights into sales heading into company
earnings reports and same-store sales numbers. But what about Main
Street? In an effort to level the playing field for retail
investors, this new capability allows traders to view social data
trends at the product level, review potential changes up to the
past three years and visualize it in a chart showing the frequency
of social posts.
The new third-party research capabilities are the result of an
ongoing collaboration with social data firm LikeFolio, which is
highly regarded in the industry to be at the forefront of utilizing
social media data. In 2015, TD Ameritrade worked with LikeFolio to
integrate social data into the research offering in the flagship TD
Ameritrade platform. Based on the success and learnings of that
launch, the companies worked to modify the offering to meet the
needs of the traders using thinkorswim.
“Social analytics are not new to fintech,” said Nicole Sherrod,
managing director of trading, TD Ameritrade. “But this lens is.
This lens does not focus on what investors are saying about a stock
in social media. It focuses on what consumers are saying about the
products that the company makes. And like all capabilities in
thinkorswim, the aperture on this lens is customizable. Traders can
analyze what people think of a core brand in the company portfolio
or they can look at a roll up of all the brands.”
“When traders think about social data, they think about
LikeFolio,” said Landon Swan, LikeFolio’s founder. “And when they
think of innovation in brokerage, they think of TD Ameritrade. It’s
only natural that our firms continue to work together toward
empowering individual investors with powerful social data. With
this release on thinkorswim, we’re taking the first major step
toward giving traders a unique data feature that you simply cannot
get through any other source.”
Previously there has not been a concise way to gather social
sentiment and easily turn it into research to use for investing.
Now clients can chart how many mentions of a product or service
happen over social media. This is not just one investor saying
something specific about a publicly traded company; this analyzes
mentions in social media of everything that the company offers. To
make this data even more relevant, mentions are analyzed and tagged
for sentiment, so investors can see if mentions about a given
company are trending negatively or positively. Even more
granularly, investors can filter mentions that are related to any
given division of a company. For example, if a Park & Resort
company also makes movies, investors can see all of the mentions
that are related to just the movies.
- To enable Social Sentiment, clients
bring up a chart for a company (symbols can be found under the
Social Sentiment public watch list) for which TD Ameritrade
provides social data, then click on “Style,” click on “Settings,”
and enable Show Social Sentiment under the Equities
tab.
- The following tickers are currently
available for analysis in the tool and additional tickers added by
sector on an ongoing basis:
- AMZN
- KO
- AAPL
- DIS
- TWTR
- LNKD
- WMT
- MCD
- TGT
- WTW
- HD
- LULU
- LOW
- FB
- TGT
- GOOGL
- YHOO
- EBAY
- NFLX
- PEP
- SBUX
- GRPN
- MSFT
- NKE
- BABA
For more information on the new social media capabilities, visit
http://tlc.thinkorswim.com/center/video/videos/Social-Sentiment.
Past performance of a security, strategy or index is no
guarantee of future results or investment success.
Inclusion of specific security names does not constitute a
recommendation from TD Ameritrade to buy, sell, or hold.
Social data should not be used alone when making investment
decisions. Please consult other sources of information and consider
your individual financial position and goals before making an
independent investment decision.
For the latest TD Ameritrade news and information, follow the
Company on Twitter, @TDAmeritradePR.
Source: TD Ameritrade Holding Corporation
About TD Ameritrade Holding CorporationMillions of
investors and independent registered investment advisors (RIAs)
have turned to TD Ameritrade’s (Nasdaq: AMTD) technology, people
and education to help make investing and trading easier to
understand and do. Online or over the phone. In a branch or with an
independent RIA. First-timer or sophisticated trader. Our clients
want to take control, and we help them decide how — bringing Wall
Street to Main Street for more than 40 years. An official sponsor
of the 2014 and 2016 U.S. Olympic and Paralympic Teams, TD
Ameritrade has time and again been recognized as a leader in
investment services. Please visit TD Ameritrade’s newsroom or
www.amtd.com for more information.
Brokerage services provided by TD Ameritrade, Inc., member
FINRA (www.FINRA.org)/SIPC (www.SIPC.org)
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160720005185/en/
TD Ameritrade Holding CorporationFor Media:Beth Evegan,
859-331-2391Communications & Public
Affairsbeth.evegan@tdameritrade.com@TDAmeritradePRorFor
Investors:Jeff Goeser, 402-597-8464Investor Relations &
Financejeffrey.goeser@tdameritrade.com
TD Ameritrade (NASDAQ:AMTD)
Historical Stock Chart
From Mar 2024 to Apr 2024
TD Ameritrade (NASDAQ:AMTD)
Historical Stock Chart
From Apr 2023 to Apr 2024