Thalia Sodi Expands Macy’s Collection with First-Ever Line of Intimates
July 19 2016 - 10:00AM
Business Wire
The celebrated superstar adds romantic
sleepwear to her eponymous collection, along with a new shapewear
line, Thalia by Leonisa, both exclusively at Macy’s
Macy’s today announced that international superstar Thalia Sodi,
whose eponymous fashion and accessories line is sold exclusively at
the retailer, has expanded into the intimates category, offering a
range of chemises, robes and pajamas that inspire women to feel
glamorous and comfortable. In addition to sleepwear, the new Thalia
by Leonisa collection of shapewear and bras flatter and highlight
women’s curves in a celebration of self-love and confidence.
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Thalia Sodi has expanded her Macy’s
collection with a line of intimates. Thalia Sodi Animal Cupped
Chemise, $36.98, exclusively in Macy’s stores and on macys.com
(Photo: Business Wire)
“My collection is all about bold and exciting items that make
women feel strong and confident, but also comfortable as they lead
their dynamic lives,” said Thalia Sodi. “Intimates were a natural
next step for the line. The pieces make women feel sexy and
alluring, and it’s just for them, not anyone else.”
With slinky wrap robes, flirty negligees and cozy pajama sets,
the Thalia Sodi intimates line is rendered in a diverse color
palette, ranging from classic black and ivory hues to soft pastels,
coquettish florals and jewel tones, with the beloved iconic cheetah
print also appearing throughout the assortment. A bridal narrative
is also told through the collection, with chemise and robe matching
sets in gorgeous ivory and blush shades, as well as feminine floral
and leaf print motifs. Delicate lace trim and appliques, along with
dainty bow embellishments lend an ethereal bent to the collection,
while subtle slits and cutouts elevate the sensual air of the more
tantalizing pieces. The sets can also be broken up to mix-and-match
for even more options, and the pieces need not be limited to the
boudoir—layer a blazer over a slip paired with jeans to partake in
the hot lingerie as ready-to-wear trend of the moment.
“The Thalia Sodi line for Macy’s inspires the idea of easy
glamour,” said Marc Mastronardi, Macy’s EVP/GMM – Center Core. “The
‘throw on and go’ sensibility of the collection is modern,
beautiful and resonates with women everywhere, and we’re thrilled
to extend this into the realm of intimates for our customers.”
The Thalia by Leonisa shapewear and bras are designed to
accentuate the body and enhance a woman’s natural shape. The
collection of contouring bras, bodysuits, briefs, shorts, leggings,
arm shapers and waist trainers will provide smoothness and support
to help women look and feel amazing in their wardrobe favorites.
Comfort remains a priority throughout the line, with multi-way
straps, thoughtful seaming and flat enclosures ensuring that the
wearer can go through her day and night fabulously with ease.
The Thalia Sodi intimates line ranges in price from $27 to $54
and will be available this month, while Thalia by Leonisa will
retail from $25 to $80 and will be available in August. Both will
be sold exclusively in Macy’s stores and on macys.com.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M),
delivers fashion and affordable luxury to customers at
approximately 734 locations in 45 states, the District of Columbia,
Puerto Rico and Guam, as well as to customers in the U.S. and more
than 100 international destinations through its leading online
store at macys.com. Via its stores, e-commerce site, mobile and
social platforms, Macy's offers distinctive assortments including
the most desired family of exclusive and fashion brands for him,
her and home. Macy's is known for such epic events as Macy's 4th of
July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores -- including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, and Dadeland in Miami and South Coast Plaza in
southern California -- are known internationally and are leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by supporting local
and national charities giving more than $69 million each year to
help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160719005173/en/
Macy’s Media RelationsJulie Strider Fukami,
646-429-5213julie.striderfukami@macys.comorBilly Dumé,
646-429-7449billy.dume@macys.com
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