EL SEGUNDO, Calif.,
July 19, 2016 /PRNewswire/
-- Building on an ever-expanding list of strategic
collaborations with many of the world's best-known entertainment
companies, Mattel, Inc. (NASDAQ: MAT) today announced that it has
been awarded worldwide master toy licensee for Jurassic
World beginning in July 2017.
Under the terms of the deal, Mattel will design, produce and bring
to market a wide variety of toys and consumer products inspired by
the franchise and its multiple feature films, including the
highly-anticipated next film, set for release in 2018.
"We are honored that NBCUniversal chose Mattel to help bring the
Jurassic World brand to life, and we look forward to
developing multiple new lines of innovative, engaging toys and
products," said Chris Sinclair,
Mattel's Chairman and CEO. "Spanning three decades of sustained
worldwide popularity, few entertainment properties have so
successfully captured the collective imagination of millions of
fans around the world, and we are delighted to be a part of this
truly evergreen franchise."
Mattel's license rights include a wide variety of products,
including (but not limited to) action figures, play-sets, vehicles,
games, plush, role-play, preschool, and activity toys. Mattel and
NBCUniversal will begin to design and develop new lines
immediately, with initial products hitting shelves in early
2018.
"We are looking forward to collaborating with Mattel and
broadening Jurassic World products worldwide. The appetite
for the franchise globally is stronger than ever with consumers
wanting more. Mattel's global support, creativity and
category approach to expand our franchise makes them the best
choice to partner with for this brand, bringing innovation,
technology and a host of new ways to play," said Vince Klaseus, President, NBCUniversal Brand
Development. "Jurassic World is more than awe-inspiring
blockbuster films, it's a brand that has been reaching consumers
for more than twenty years on everything from video games, toys and
apparel, to theme park attractions and live events. Our focus
for the franchise is to continue to collaborate with best-in-class
partners as we build and expand this iconic property into a
mega-brand across our Universal platforms."
Jurassic World Franchise
In 2015,
Universal Pictures' Jurassic World became one of the biggest
blockbusters in cinema history, grossing more than $1.67 billion at the global box office on its way
to becoming the fourth-highest-grossing film of all time. In 2018,
executive producer Steven Spielberg
and stars Chris Pratt and
Bryce Dallas Howard return for
Universal Pictures and Amblin Entertainment's Jurassic World
Sequel. Producer Frank Marshall once again joins
Spielberg in leading the team of filmmakers for the next chapter in
the franchise. The film will be written by Jurassic
World's director Colin
Trevorrow, and Derek
Connolly. Steven
Spielberg will be joined by Trevorrow as executive producer
of the
film.
About Mattel
Mattel is a creations company that
inspires the wonder of childhood. Our mission is to be the
recognized leader in play, learning and development worldwide.
Mattel's portfolio of global consumer brands includes American
Girl®, Barbie®, Fisher-Price®, Hot Wheels®, Monster High® and
Thomas & Friends®, among many others. Mattel also creates a
wealth of lines and products made in collaboration with leading
entertainment and technology companies. With a global workforce of
approximately 31,000 people, Mattel operates in 40 countries and
territories and sells products in more than 150 nations. Visit us
online at www.mattel.com.
About NBCUniversal Brand Development
NBCUniversal
Brand Development (NBCUBD) drives expansion of the company's
intellectual properties, franchises, characters and stories through
innovative physical and digital products, kids and family content,
and consumer experiences globally. Along with franchise brand
management, NBCUBD includes three lines of business: NBCUniversal
Consumer Products, Universal Kids & Family Productions, and
NBCUniversal Games and Digital Products. NBCUniversal Brand
Development is a business segment of Universal Filmed Entertainment
Group, and part of NBCUniversal, a subsidiary of Comcast
Corporation (NASDAQ: CMCSA).
NEWS
MEDIA
|
Alex Clark
Mattel
310-252-3698
alex.clark@mattel.com
|
Angela
Emery
NBCUniversal Brand
Development
818-777-8922
angela.emery@nbcuni.com
|
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SOURCE Mattel, Inc.