NEW YORK, July 18, 2016 /PRNewswire/ -- Meredith
Corporation (NYSE:MDP; www.meredith.com), the nation's
leading media and marketing company serving 102 million
unduplicated U.S. women, today announced its continued investment
in video technology as a key component of its editorial content and
business strategy.
Meredith is among the first major media companies to execute a
dedicated video strategy and programming schedule that encompasses
live, 360° and virtual reality video
experiences. To date, Meredith has aired more than 26 live
experiences on Facebook Live, generating more than 8.2 million
views and significant consumer engagement.
Meredith's video strategy spans the company's diverse portfolio
of premium content brands, including Martha Stewart
Living/Martha Stewart Weddings, Better Homes and
Gardens, Parents, Shape and
Allrecipes, all going live regularly via Facebook.
Martha Stewart Living was the
first to go live for Meredith, and the brand's single broadcast,
"Easter Egg Decorating," reached an audience of over one
million and generated over 14,000 user engagements. Live and
360° videos provide Meredith's audience
with new ways to experience the publisher's high-quality content,
from behind-the-scenes looks at the Better Homes and Gardens
Test Kitchen to working out live with Shape experts to
getting inspiration for holiday decorations and entertaining from
Martha Stewart Living.
"While many players are just starting to experiment with live
video and virtual reality, Meredith already has its expertise and
strategy in place and is executing against it," said Melinda Lee, SVP/GM, Meredith Video. "Having the right technology is
a critical part of our strategy, and something we are heavily
invested in, from custom-built cameras to our state-of-the-art
studios to the expertise we've developed within our 30-person video
production team to create new, immersive experiences for our
audience."
As part of its commitment to video innovation, Meredith has
dedicated an entire studio in its New
York City offices to new format production, including live,
virtual reality and 360° video. Meredith
has also worked with technology partners to custom-build virtual
reality cameras and 360° equipment to
support its new slate of immersive video content. Meredith's
studios in New York City and
Des Moines are currently shooting
live videos regularly, and Meredith's Seattle studio is in the process of being
outfitted for regular live production later this summer.
"As social platforms continue to migrate toward video, we're
focused on creating content tailored to each platform, from
Facebook and Facebook Live to Instagram and Snapchat," said
Matt Minoff, SVP of Digital Strategy
and Platforms, Meredith. "The investments we've made in video
production, technology and distribution are generating greater
engagement from our users and creating exciting new integration
opportunities for our advertisers."
Led by Martha Stewart
Living and Martha Stewart Weddings, Meredith's
Facebook Lives are already creating new revenue opportunities
including the integration of advertisers such as ARM &
HAMMERTM Baking Soda and Reynolds Consumer Products
directly into the content.
"Meredith is helping us engage Millennial women in a new,
forward-thinking way," Jennette
Offenberg, Brand Manager, ARM & HAMMER™ Baking Soda.
"They are thinking about video holistically -- from highly produced
branded entertainment to the raw immediacy of live and its
immersive nature."
ABOUT MEREDITH CORPORATION:
Meredith Corporation (NYSE: MDP; www.meredith.com) has
been committed to service journalism for more than 110 years.
Today, Meredith uses multiple distribution platforms - including
broadcast television, print, digital, mobile, tablets and video -
to provide consumers with content they desire and to deliver the
messages of its advertising and marketing partners.
Meredith's National Media Group reaches a multi-channel audience
of 220 million consumers monthly, including more than 102 million
unduplicated American women and over 75 percent of U.S. Millennial
women. Meredith is the leader in creating content across media
platforms in key consumer interest areas such as food, home,
parenthood and health through well-known brands such as Better
Homes and Gardens, Parents, Shape and
Allrecipes among others. The National Media Group features
robust brand licensing activities, including more than 3,000 SKUs
of branded products at 4,000 Walmart stores across the U.S.
Meredith Xcelerated Marketing (MXM) is a leader at developing and
delivering custom content and customer relationship marketing
programs for many of the world's top brands, including Kraft,
Lowe's and Chrysler.
Meredith's Local Media Group includes 17 owned or operated
television stations reaching 11 percent of U.S. households.
Meredith's portfolio is concentrated in large, fast-growing
markets, with seven stations in the nation's Top 25 - including
Atlanta, Phoenix, St.
Louis and Portland - and 13
in Top 50 markets. Meredith's stations produce approximately 650
hours of local news and entertainment content each week, and
operate leading local digital destinations.
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SOURCE Meredith Corporation