CL Colgate Palmolive Co

Due to factors such as language barriers and lack of awareness about proper dental hygiene, a large percentage of U.S. Latinos tend to experience poor dental conditions and difficulty in accessing oral health education(1). Together with Walgreens and the Kids In Need Foundation, Colgate aims to empower these consumers by providing the oral health care and information they need this summer.

The Colgate Bright Smiles, Bright Futures® Children's Oral Health dental vans will visit 66 Walgreens stores across Los Angeles, Miami and Chicago, providing free dental education, screenings, and local treatment referral. All children screened will receive dental report cards and oral health kits that include toothpaste, a toothbrush and dental health materials. Additionally, Colgate will invite Walgreens shoppers to help give students in need tools for a brighter future. For every Colgate® Kids oral care product purchased at a participating Walgreens between August 28 and October 1, Colgate will donate $1 to the Kids In Need Foundation(2).

“Helping to educate children about proper oral hygiene habits has always been at the core of the Colgate Bright Smiles, Bright Futures® program,” said Dr. Marsha Butler, Vice President of Global Oral Health and Professional Relations, a dentist who oversees the Colgate Bright Smiles, Bright Futures® global program. “We are thrilled to work with Walgreens and the Kids In Need Foundation, which will enable us to educate communities and help more children in need.”

Kids In Need Foundation Executive Director, Dave Smith said collaborations of this kind boost the organization’s ability to help students. “Students need basic supplies to take advantage of educational opportunities, and that’s what we provide. With the help of Colgate’s Bright Smiles, Bright Futures program and their partnership with Walgreens, we will be able to help students who may never have had their own school supplies before. We appreciate this partnership because of its attention to education and to the well-being of children.”

Marking its 25th anniversary this year, Colgate’s flagship oral health education program Bright Smiles, Bright Futures® is today among the most far-reaching, successful children’s oral health initiatives in the world. With long-standing partnerships with governments, schools and communities, Colgate Bright Smiles, Bright Futures® has reached more than 850 million children across 80 countries with free dental screenings and multilingual oral health education since 1991.

For information about upcoming Colgate Bright Smiles, Bright Futures® dental van visits, follow the newly launched program Twitter handle, @ColgateBSBF. Parents, teachers and dental professionals can also visit the Colgate Bright Smiles, Bright Futures® website at www.ColgateBSBF.com to access free oral health learning materials, the My Bright Smile mobile app, new videos and more.

(1) https://www.nyu.edu/dental/nexus/issues/winter2009/251

(2) For every Colgate Kids product purchased at participating Walgreens between August 28 and October 1, 2016, Colgate will donate $1 to the Kids In Need Foundation, for a minimum donation of $10,000 and a maximum donation of $25,000. Learn more about the Kids In Need Foundation at www.KINF.org.

About Colgate-Palmolive  Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet, Hill’s Prescription Diet and Hill’s Ideal Balance. For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visithttp://www.colgatebsbf.com.

About Walgreens  Walgreens (www.walgreens.com), one of the nation's largest drugstore chains, is included in the Retail Pharmacy USA Division of Walgreens Boots Alliance, Inc. (NASDAQ:WBA), the first global pharmacy-led, health and wellbeing enterprise. More than 8 million customers interact with Walgreens each day in communities across America, using the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice. Walgreens operates 8,173 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. Walgreens digital business includes Walgreens.com, drugstore.com, Beauty.com and VisionDirect.com. More than 400 Walgreens stores offer Healthcare Clinic or other provider retail clinic services.

About the Kids In Need Foundation The Kids In Need Foundation’s mission is to ensure that every child is prepared to learn and succeed by providing free school supplies nationally to students most in need. The Kids In Need Foundation, a national 501(c)(3) charitable organization founded in 1995, has distributed nearly $800 million in school supplies, directly benefiting 4.8 million students and more than 150,000 teachers annually. For more information, visit www.KINF.org.

CONTACT: 
Natalia Herrera 
Cohn & Wolfe 
(212) 798-9761 
Natalia.Herrera@CohnWolfe.com 

or

Colgate-Palmolive 
(212) 310-2670 
Media_Inquiry@colpal.com