TechTarget Launches Instant ABM, a Powerful Account-Based Marketing Solution for B2B Technology Marketers
July 12 2016 - 2:58PM
Business Wire
New Solution Provides Marketers with Instant Value via Access
to Named Account Prospects, Leads and Project Insight
Leading technology media company TechTarget, Inc. (NASDAQ: TTGT)
today announced the launch of Instant ABMTM, a new Account-Based
Marketing (ABM) solution for B2B Technology Marketers. Instant ABM
greatly reduces the complexity and time-to-value of getting started
with account-based marketing by providing marketers with instant
access to named account prospects, leads and project insight to
quickly deliver ABM value.
According to a recent survey from FlipMyFunnel, more than 64% of
marketers are planning to implement account-based marketing in some
capacity in the next year. But many companies are finding that they
don’t have what it takes to effectively execute ABM on their own.
In order to better scale and manage the complexity of ABM programs,
71% of those implementing ABM are turning to tools and partners
like TechTarget to help them execute.
TechTarget Instant ABM is an integrated solution that allows B2B
Technology Marketers to run robust account-based marketing programs
providing:
- Instant access to new, verified active
prospects from named accounts, updated weekly
- The ability to directly influence
prospects at target accounts through lead generation
- Detailed intelligence on accounts
planning to purchase
- Data-driven account-based banner
targeting
- Continuous access to all of the above
through TechTarget’s Priority EngineTM marketing intelligence
dashboard.
Instant ABM is fueled by TechTarget’s unparalleled content depth
and directly observed purchase intent data. TechTarget analyzes the
weekly online activity of more than 100,000 accounts on its owned
and operated network of 140+ sites and 5,000 enterprise technology
segments. As a result, ABM marketers gain access to known buyers
from known accounts with activity against relevant content. Instant
ABM gives marketers an easy way to market to and get deep insight
on accounts within their own named account lists.
“Account-based marketing success relies on accurate insight into
intent. Unlike other providers, we don’t have to infer, sample or
predict intent — we simply observe how accounts interact directly
on our own network against highly specific IT content,” said Andrew
Briney, Senior Vice President of Products, TechTarget. “Instant ABM
allows marketers to leverage TechTarget’s deep intelligence on
buyer intent and contact insight to build highly successful
account-based marketing programs.”
To learn more about how TechTarget can optimize your
account-based marketing efforts with Instant ABM, contact
InstantABM@techtarget.com.
About TechTarget
TechTarget (NASDAQ: TTGT) is the Web’s leading destination for
serious technology buyers researching and making enterprise
technology decisions. Our extensive global network of online and
social media, powered by TechTarget’s Activity Intelligence™
platform, allows technology sales and marketing teams to leverage
real-time purchase intent data to more intelligently engage
technology buyers and prioritize follow-up based on active
projects, technical priorities and business needs. With more than
140 highly targeted technology-specific websites and a wide
selection of custom advertising, branding, lead generation and
sales enablement solutions, TechTarget delivers unparalleled reach
and innovative opportunities to drive technology sales and
marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, London,
Munich, Paris, San Francisco, Singapore and Sydney.
To learn how you can engage with serious technology buyers
worldwide, visit techtarget.com and follow us @TechTarget.
(C) 2016 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks, and Activity
Intelligence, Instant ABM and Priority Engine are trademarks of
TechTarget. All other trademarks are the property of their
respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20160712006565/en/
Media InquiriesTechTargetGarrett Mann,
617-431-9371Director of Marketinggmann@techtarget.com
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