NEW YORK, July 12, 2016 /PRNewswire/ -- SPANISH
BROADCASTING SYSTEM, INC. ("SBS"/ NASDAQ: SBSA) today announced
that its flagship New York City
station, WSKQ-FM ("Mega 97.9") had achieved a historic
milestone in claiming the #1 ranking with the release of the most
recent Spring Nielsen ratings for
the total week AQH, A18-34, 18-49, and 25-54 demos among ALL radio
stations serving the Tri-State area, regardless of language or
format.
This historic achievement highlights the sustained dominance
that broadcast radio continues to have in the daily lives of
today's Hispanic consumers. The result also reinforces Nielsen's
findings that terrestrial broadcast radio reaches 97% of the
national Hispanic population each week. WSKQ-FM Mega 97.9FM now
reaches 3 million listeners P6+ each week during June, a new
2015/2016 record for the station. The cume gains are widespread
among A18-49, A25-54, A18-34 and P12+, up 25% vs. a year ago and up
double digits since May 2016.
Mega 97.9FM is once again #1 in a Total Week AQH with A25-54,
A18-49 and A18-34 in the April, May, June
Spring survey. WSKQ-FM is also #1 or #1tied A25-54 ratings
in all day-parts; #1 or #1tied A18-49 ratings all major day-parts,
and #1 A18-34 AQH in Mornings with El Vacilon de NY, Daytime, Alex
Sensation- La Mega Mezcla) and Afternoons, El Jukeo NYC, programming slots.
These recent ratings rank for WSKQ-FM as not only the
most-listened-to station in the Metropolitan New York/New Jersey/Connecticut area, but also set MEGA 97.9 as
the #1 Latino station in the nation. Mega 97.9FM's audience in
the United States, in comparison
with the top ten states in America, ranked #5 ahead of 46 Hispanic
populated states, a milestone achieved for the Hispanic
station.
This historic achievement highlights the sustained dominance
that broadcast radio continues to have in the daily lives of
today's Hispanic consumers. The result also reinforces Nielsen's
findings that terrestrial broadcast radio reaches 97% of the
national Hispanic population each week.
SBS sister station WPAT-FM ("93.1 Amor") also achieved
significant ratings gains and strengthened its market position in
Nielsen's recently released Audio Report.
Eric Garcia, SBS Radio Revenue
Chief and General Manager of SBS-New York
commented, "WSKQ-FM has served as the epicenter for
Latino culture in New York City
for over thirty years. These most recent Nielsen result's, solidify
our leadership position in the market place as we continue our
service and responsibility, to the New York Metro Latino community,
and overall client base. MEGA 97.9FM and Amor 93.1FM today is
stronger than ever, with offerings expanding from over the air
radio, digital, mobile, and experiential programs. All, backed by
some of the most compelling personalities in the country, and
programmed with the best in music, and concert distributions.
Congratulations to the entire SBS family for their incredible
efforts, and making history in the Big Apple."
Now, listeners all over the globe are also able to live stream
WSKQ-FM, WPAT-FM, and all other SBS radio stations via the
newly-launched LaMusica mobile app, available as a free download at
the Apple app store and at Google's Play Store. For more
information about LaMusica please
visit http://app.lamusica.com
SBS EVP of Programming, Jesus
Salas, added, "For WSKQ-FM to garner a #1
ranking in this important demos in New
York City radio outlets, regardless of language, it's truly
a remarkable precedent – it's history in the making. The station
has forged an unbreakable bond with millions of listeners in a
truly unique way. Congratulations #MEGAYORK!"
SBS continues to lay claim to the national leadership position
in the following format genres: #1 Tropical, #1 Hurban, as well as
the overall most-listened-to Spanish station in the nation with
Mega 97.9FM #LaMegaSePega.
About Spanish Broadcasting System
Spanish Broadcasting System, Inc. owns and operates 17 radio
stations located in the top U.S. Hispanic markets of New York, Los
Angeles, Miami,
Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical,
Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin
Rhythmic format genres. SBS also operates AIRE Radio Networks, a
national radio platform which creates, distributes and markets
leading Spanish-language radio programming to over 100 affiliated
stations reaching 90% of the U.S. Hispanic audience. SBS also
owns MegaTV, a television operation with over-the-air, cable and
satellite distribution and affiliates throughout the U.S. and
Puerto Rico. SBS also produces
live concerts and events and owns multiple bilingual websites,
including www.LaMusica.com, an online destination and mobile app
providing content related to Latin music, entertainment, news and
culture. For more information, visit us online at
www.spanishbroadcasting.com.
Twitter & Instagram: @mega979nyc @elzol1067fm
#VIVALAMUSICA
http://app.lamusica.com
LaMusica app available on iTunes & Android
Send us a text message: 25859
SBS Media Contact:
Vladimir Gómez
Spanish Broadcasting System, Inc. (SBS)
vgomez@sbscorporate.com
(786) 510-8841
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SOURCE Spanish Broadcasting System, Inc.