Modelo® Opens 'Virtual Bar' for National Michelada Day
July 06 2016 - 12:06PM
The Official Beer
for Micheladas(TM) celebrates the ultimate beer cocktail with its
fans on Facebook LIVE to create 'The Model Michelada'
Chicago, Ill., July 6, 2016 -
With summer in full swing, Modelo Especial - The Official Beer for
Micheladas(TM) -- is paying tribute to a timeless Mexican cerveza
preparada and the season's best cocktail on National Michelada Day,
July 12.
As a part of its Modelo Michelada Week, the #2
imported beer in America is asking its fans to share how they
prepare their beers or chelas through the brand's Facebook page.
From the beer and the mixer to the spice and the garnish, Modelo
will create the first fan-inspired michelada - The "Model"
Michelada - and reveal the recipe on National Michelada Day at a
"virtual bar" on Facebook. The brand will also give its fans the
chance craft a michelada during the bar experience on Facebook
LIVE. Fans can tell the brand what they like in their michelada
during the broadcast and Chicago mixologist, Dylan Stewart, will
make it live.
The michelada, one of the most popular drinks in
Mexico and quickly becoming a mainstay on bar menus across the
U.S., is a beer-based cocktail that is often made with tomato, lime
and spices, served over ice in a glass with a salted rim for a
refreshing beverage to enjoy all year long. And it's a part of a
larger beer trend: there's been a 30 percent climb in menu
appearance of beer based cocktails in the U.S from 2013 to 2014.
However, there are many variations on the michelada recipe
depending on regions in Mexico, occasions and, of course, family
traditions.
"Our fans' michelada recipes are very personal,
and everyone has their own traditions and opinions on what makes
the best one. It's not called 'michelada' for nothing. Roughly
translated, the drink's name means 'my beer, my way,'" says Ann
Legan, vice president of marketing for Modelo USA. "So we really
couldn't think of a better way to celebrate the time-honored beer
cocktail than by asking our Modelo Especial and Negra Modelo fans
to tell us the way they like to make their michelada."
To learn about Modelo's ready-made michelada,
Modelo Especial Chelada, or for beer cocktail recipes, including
"The Michelada" and "The Dirty Saylor," fans can visit
modelespecialusa.com and negramodelousa.com.
About the Modelo Family of Brands
Born in 1925 in the small town of Tacuba, Mexico, Modelo has been
brewing distinctive high quality beer ever since, including Modelo
Especial, Negra Modelo, and most recently, Modelo Especial
Chelada.
Modelo Especial is a golden, full-flavored
Pilsner-style Lager with a clean, crisp finish whose original
recipe was first brewed under the vision to create a 'model' beer.
As the #2 imported beer in the U.S., more than 73MM cases of Modelo
Especial were sold in 2015.
Negra Modelo is a Munich Dunkel-style Lager brewed
with slow-roasted caramel malts for a rich, smooth taste. The
medium-body and unique flavor profile of Negra Modelo lends itself
perfectly to pair well with food.
Modelo Especial Chelada is a michelada-style beer
made the refreshing flavors of tomato, salt, and lime. Made with
authentic ingredients, Modelo Especial Chelada delivers the real
michelada experience in a ready-to-drink package.
The Modelo family of beers are exclusively brewed,
imported and marketed for the U.S. by Constellations Brands.
About Constellation
Brands
Constellation Brands (NYSE: STZ and
STZ.B) is a leading international producer and marketer of beer,
wine and spirits with operations in the U.S., Canada, Mexico, New
Zealand and Italy. In 2015, Constellation was one of the top
performing stocks in the S&P 500 Consumer Staples Index.
Constellation is the number three beer company in the U.S. with
high-end, iconic imported brands including Corona Extra, Corona
Light, Modelo Especial, Negra Modelo, Pacifico, and Ballast Point,
one of the most awarded craft brewers in the U.S. Constellation is
also the world's leader in premium wine selling great brands that
people love including Robert Mondavi, Clos du Bois, Kim Crawford,
Meiomi, Mark West, Franciscan Estate, Ruffino and Jackson-Triggs.
The company's premium spirits brands include SVEDKA Vodka and Black
Velvet Canadian Whisky.
Based in Victor, N.Y., the company believes that
industry leadership involves a commitment to brand-building, our
trade partners, the environment, our investors and to consumers
around the world who choose our products when celebrating big
moments or enjoying quiet ones. Founded in 1945, Constellation has
grown to become a significant player in the beverage alcohol
industry with more than 100 brands in its portfolio, sales in
approximately 100 countries, about 40 facilities and approximately
9,000 talented employees. We express our company vision: to elevate
life with every glass raised. To learn more, visit
www.cbrands.com.
MEDIA CONTACT:
Jennifer Dohm: 312-873-9979
Jennifer.Dohm@cbrands.com
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announcement is distributed by NASDAQ OMX Corporate Solutions on
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The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Constellation Brands Inc via Globenewswire
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