Julianne Hough & SONIC Drive-In Mobilize Fans to Fund 623 Public Schools Through Inaugural #ThanksTeach Campaign During Teach...
June 30 2016 - 7:55AM
Business Wire
America’s Drive-In funds 1,235 teacher projects
in 15 markets
Today, SONIC® Drive-In (NASDAQ: SONC), the nation’s largest
chain of drive-in restaurants, announced the impact of the brand’s
inaugural #ThanksTeach campaign in partnership with Julianne Hough
during Teacher Appreciation Month to fund essential learning and
innovative teaching resources requested by teachers. SONIC pledged
to contribute up to $1 million to DonorsChoose.org through its
Limeades for Learning initiative when consumers shared or
incorporated #ThanksTeach on social media posts during the month of
May.
Significant consumer engagement drove the donations throughout
the month-long #ThanksTeach campaign, and SONIC donated $1 million
to public school teacher projects in 15 major markets, including
Long Island, N.Y.; Staten Island, N.Y.; Washington, D.C.;
Raleigh-Durham, N.C.; Nashville, Tenn.; Oklahoma City; Salt Lake
City; Portland, Ore.; Jackson, Miss.; Columbia, Mo.; Denver;
Jacksonville, Fla.; New Orleans; Austin, Texas; and the entire
state of New Mexico. From iPads to art supplies, the materials
provided by these funds will go on to impact nearly 31,000 students
in 623 schools around the country.
“Thousands of students, parents, and even a few celebrities
participated in our inaugural #ThanksTeach campaign, expressing
their appreciation for teachers who continue to go above and beyond
to ensure their students have the necessary tools for success,”
said Christi Woodworth, vice president of public relations for
SONIC. “Because of their engagement, Ms. Bizzarro in New York can
now offer her students with disabilities engaging skill-based math
games and other educational tools to establish the creative,
multi-sensory learning environment they need. More than 1,000 other
teachers can also implement similar projects thanks to SONIC fans
engaging with our Limeades for Learning #ThanksTeach campaign.”
A supporter of public schools, teachers and their students since
2009 through the brand’s signature Limeades for Learning
initiative, SONIC Drive-In also announced it will
significantly increase its contribution to the program, committing
$15 million over the next five years. In partnership with
DonorsChoose.org, the national award-winning cause marketing
campaign funds necessary learning materials and teaching resources
requested by teachers that instill a thirst for knowledge and
inspire creative thinking in their students.
"SONIC's Limeades for Learning has had an astounding impact on
teachers and students across the country," said Charles Best,
founder of DonorsChoose.org. "We loved the #ThanksTeach campaign
and are so grateful for SONIC's $15 million commitment to support
more teachers over the next five years. SONIC empowers and inspires
everyone to be a champion of education, ensuring teachers and their
students have the materials they need for success."
This new commitment more than triples the brand’s previous
Limeades for Learning support to schools, having donated more than
$5 million over the past seven years to 10,000 teacher projects and
impacting 283,490 students in 993 cities across the U.S. during
that timeframe.
To learn more about #ThanksTeach and Limeades for Learning,
visit LimeadesforLearning.com. SONIC’s annual Limeades for Learning
fall voting campaign will return in late September. Any teachers
interested in submitting a project for potential SONIC funding can
register at LimeadesforLearning.com.
About SONIC, America’s
Drive-In
SONIC, America’s Drive-In is the nation's largest drive-in
restaurant chain serving more than 3 million customers every day.
Nearly 90 percent of SONIC’s 3,500 drive-in locations are owned and
operated by local business men and women. Over more than 60 years,
SONIC has delighted guests with signature menu items, more than 1.3
million drink combinations and friendly service by iconic Carhops.
Since the 2009 launch of SONIC’s Limeades for Learning
philanthropic campaign in partnership with DonorsChoose.org, SONIC
has donated more than $5 million to public school teachers
nationwide to fund essential learning materials and innovative
teaching resources to inspire creativity and learning in today's
youth. To learn more about Sonic Corp. (NASDAQ/NM: SONC),
please visit sonicdrivein.com and please visit or follow us on
Facebook and Twitter. To learn more about SONIC’s Limeades for
Learning initiative, please visit Limeadesforlearning.com.
SONC-M
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for SONIC Drive-InMatthew Young,
512-542-2802Matthew.Young@cohnwolfe.com
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