NEW YORK, June 28, 2016 /PRNewswire/ -- Nielsen (NYSE:
NLSN) announced today that Whole Foods Market, Inc. (NASDAQ: WFM),
the leading natural and organic supermarket, has selected Nielsen
as its primary U.S. analytics provider for point-of-sale data,
consumer insights and industry metrics.
Nielsen is working with the company to collaboratively create a
customized natural and organic product hierarchy that will provide
a comprehensive view of Whole Foods Market's product categories,
including ingredient level attributes. In addition to allowing the
company and its supplier partners to make faster and more informed
data-decisions to drive growth, the comprehensive and fully
integrated hierarchical data will yield a deeper understanding of
customer preferences. With this deeper understanding of our
customers, Whole Foods Market and its supplier partners will excel
at new product development, cementing the grocer's position as a
trend leader in quality and differentiated product assortments.
Fueled by a global view of retail performance measurement and a
growing ability to measure the total consumer, Nielsen was chosen
for its comprehensive understanding of Whole Foods Market's retail
universe and inerrable coverage across categories, channels and
marketing media. In addition to developing the customized
hierarchy, Nielsen will provide measurement and marketing analytics
for all U.S. Whole Foods Market stores.
"Whole Foods Market has long been a great retail artist," said
Don Clark, Whole Foods Market's
global vice president of procurement, non-perishables. "This
partnership allows us to better blend the art and science of food
retail, helping us compete more effectively in a very dynamic
environment."
"We are thrilled to be working with Whole Foods Market to bring
the most comprehensive product hierarchy in the Health &
Wellness space to the industry," said Rob
Hill, executive vice president of Retail Services at
Nielsen. "This hierarchy that will be opened up to the supplier
community for the first time, is a foundation for an expanded
analytics and consumer-centric engagement that we are proud to be
working with Whole Foods Market and the industry on. In addition,
our focus on Health & Wellness, advanced data reporting and
vast suite of products and services will enable Whole Foods Market
to stay on top of changing trends, emerging trends and consumer
habits within the grocery space."
About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global performance
management company that provides a comprehensive understanding of
what consumers watch and buy. Nielsen's Watch segment provides
media and advertising clients with Total Audience measurement
services for all devices on which content — video, audio and text —
is consumed. The Buy segment offers consumer packaged goods
manufacturers and retailers the industry's only global view of
retail performance measurement. By integrating information from its
Watch and Buy segments and other data sources, Nielsen also
provides its clients with analytics that help improve performance.
Nielsen, an S&P 500 company, has operations in over 100
countries, covering more than 90% of the world's population. For
more information, visit www.nielsen.com.
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SOURCE Nielsen