TEL AVIV, Israel, June 27, 2016 /PRNewswire/ --
Protected Media, a pioneer in fighting ad fraud with cyber
security technologies, announced today it won the Cyberstorm
Competition sponsored by YL Ventures as part of the 6th Annual
International Cyber Security Conference held at the Tel Aviv University. As the winner, Protected Media
receives a roadshow trip to the US to showcase the company to
potential investors, customers and partners. There are more than
300 cybersecurity companies operating in Israel, making it an industry second only to
the U.S. in size.
Protected Media takes on the growing threat of online
advertising fraud which will cost $7.2
billion in 2016, according to the Association of National
Advertisers. Utilizing unique technology which detects false views,
Protected Media ensures that advertisers are only charged for real
audiences. The service is currently being used by media agencies,
ad networks, performance agencies, and mobile game developers
worldwide.
"We utilize the most advanced cyber security technologies to
identify the source of every single ad impression," said
Asaf Greiner, CEO of Protected
Media. "Our goal is to bring back trust and confidence in ad
effectiveness by enabling advertisers to invest in genuine
publishers who provide higher quality content and more valuable
traffic."
The conference where the award was given brings together high
level international cyber experts, policy-makers, academia and
researchers, security officials and foreign diplomats for an
exchange of knowledge, methods and ideas evolving the field of
cyber. The judging panel for the competition included Justin
Somaini, Chief Security Officer, SAP Global Security (SGS); Heath
Thompson, EVP Products of Forcepoint; Jay Leek, CISO & Managing
Director, The Blackstone Group; Mark Hatfield, Founder and General
partner of Ten Eleven Ventures and
Alberto Yepez, Managing Director of Trident Capital Cybersecurity.
Speakers on the day of the competition included The Prime Minister
of Israel, Benyamin Netanyahu, and
the US Deputy Secretary of Homeland Security, Alejandro N. Mayorkas.
Protected Media was founded by cyber security experts Dr.
Zac Sadan, CTO, and Asaf Greiner, CEO who have worked together for
more than eight years and have served on the management team of
CYREN (Nasdaq:CYRN). Investors include iAngels and WPP-Grey
Group Israel, as well as one of Protected Media's first customers,
showing their vote of confidence by investing in the company. For
more information, please visit http://www.protected.media
Contact details
Lianne Trantz
lianne@protected.media
+972-50-2727929
SOURCE Protected Media