Xfinity Launches Original Webisode Series, Glued, in Partnership with Sharon Horgan
June 21 2016 - 11:30AM
Business Wire
Six-part web series debuts today on YouTube and
Xfinity On Demand and takes viewers on comedic journey through a
couple’s obsessive experience with binge-watching TV
Xfinity today launched Glued, the brand’s first ever original
web series. Executive produced by Sharon Horgan (Catastrophe,
Divorce) and directed by John Riggi (30 Rock), the webisodes are a
humorous take on how people’s favorite television shows change the
way they act and interact with each other. The show was created
with advertising agency Droga5 in partnership
with Merman X Pulse.
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Xfinity today launched Glued, the brand’s
first ever original web series. (Graphic: Business Wire)
Starring John Ross Bowie (Big Bang Theory) and Jamie Denbo
(Orange is the New Black), Glued takes viewers on a comedic journey
in the life of a married couple who discover a new hit television
show. From overcoming frustrating barriers to watching it, dealing
with the guilt of “TV cheating” on your spouse and navigating the
murky world of spoiler threats, Glued highlights different
realities about how our favorite shows impact our lives. Throughout
the web series, the couple’s relationship grows and evolves just as
their relationship with the show deepens.
"There are so many stories around the way we watch television,
and we had so much fun telling them,” said Horgan. “We didn't have
to stretch very far beyond our own real lives. It all felt so
fresh, and clever, and real, which is what I really responded
to.”
The first four webisodes of Glued are now available on the
Xfinity YouTube channel, watchable.com and Xfinity On Demand, with
the final two scheduled for release June 30. All six webisodes –
titled “The Discovery,” “It’s Bedtime,” “They’re Here,” “The
Betrayal,” “Spoiler Alert,” and “Le Fin” – range from three to five
minutes in length and each focus on a different TV-watching
behavior. Whether it’s establishing viewing rules with your spouse
or developing new parenting techniques to facilitate
binge-watching, Glued contains storylines everyone can identify
with.
“TV is more than entertainment – it’s a universally shared
experience that brings people together, and Glued explores the
common behaviors we all recognize when we get hooked on a show,”
said Sherri Davis, Senior Director, Brand Experience at Comcast.
“Sharon Horgan has an incredible talent for highlighting these
cultural truths, demonstrating how Xfinity connects people to the
things they love and enjoy.”
Horgan served as an Executive Producer for Glued. Among her
other credits, she co-created, co-writes and stars in the British
sitcom Catastrophe and is also the creator and executive producer
of HBO’s upcoming comedy series Divorce. Riggi directed all six
episodes, while real-life married couple Bowie and Denbo starred as
the couple alongside guest stars Ian Lithgow (3rd Rock from the
Sun) and Deborah Craig (The Blacklist).
"This was the closest project we have ever done to our real
marriage,” said Denbo. “Glued is basically our life. One week John
watched our favorite show without me and I was ENRAGED. I forced
him to re-watch the same episode with me again. Which he liked, so
that backfired. Point is, the show is very real."
The series is being supported by an integrated digital and
social media campaign, including 15-second cut-downs, a show
trailer and customized GIFs across brand owned and paid
channels.
With more than three billion hours viewed in 2015, Xfinity On
Demand is one of the most viewed platforms for time-shifting on TV.
In addition to Glued, it includes 85,000 choices, including a
growing collection of current season TV shows and movies, many now
available to own and access anytime.
To watch Glued, visit www.xfinity.com/glued
About Comcast Cable:
Comcast Cable is one of the nation's largest video, high-speed
Internet and phone providers to residential customers under the
XFINITY brand and also provides these services to businesses.
Comcast has invested in technology to build an advanced network
that delivers among the fastest broadband speeds, and brings
customers personalized video, communications and home management
offerings. Comcast Corporation (Nasdaq: CMCSA) is a global media
and technology company. Visit www.comcastcorporation.com for more
information.
About Merman X Pulse:
Merman, whose specialty is scripted TV comedy in the UK &
USA, and Pulse, who has a strong reputation globally in advertising
and branded content, created their partnership in 2015 with offices
in both the US and UK. Merman X Pulse is a joint venture which
produces unparalleled branded content, utilizing the talents of its
roster of comedy superstars. Merman X Pulse works directly with
brands and agencies, offering unique access to its world-renowned
talent and its creative teams through script-development,
workshops, brainstorms, appearances and promotion. Combined, the
company has access to an enviable roster which includes: Sharon
Horgan (Catastrophe for Amazon, Divorce for HBO); David Cross
(Arrested Development for Fox, The Increasingly Poor Decisions of
Todd Margaret for IFC); Chris O’Dowd (Moone Boy for BBC,
Bridesmaids); stellar comedy stable The Upright Citizens Brigade;
New Zealand collective The Downlow Concept; alongside a collection
of award-winning commercial directors. The new joint enterprise was
recently launched by global content studio Pulse Films and
transatlantic comedy production outfit Merman.
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version on businesswire.com: http://www.businesswire.com/news/home/20160621006135/en/
Media Inquiries:Comcast
CorporationSteven Restivo,
215-286-3507Steven_restivo@comcast.com
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