DISH Leads Pay-TV Industry with Nationwide Launch of Cuban Entertainment Channel
June 16 2016 - 11:17AM
Business Wire
- New Cuban culture and entertainment
channel, CUBAMAX TV, features novelas, movies, variety shows,
children’s programming and music videos
- DISH first national provider of
Cuban-produced television entertainment and first to offer CUBAMAX
TV
DISH announced the launch of a new channel, CUBAMAX TV, making
it the first and only pay-TV provider to bring original Cuban
entertainment to U.S. audiences nationwide. The channel is
available today on DishLATINO, the company’s market-leading suite
of English and Spanish language programming packages.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160616005982/en/
Recognized as the “Most Popular Show in
Cuba” for several years running, "Vivir del Cuento" features
comedian Luis Silva as the 80-year-old character Pánfilo. The show
can now be seen in the U.S. on CUBAMAX TV, only on DishLATINO.
(Photo: Business Wire)
“Connecting viewers with their heritage and culture is at the
heart of the DishLATINO brand promise, and today marks an important
milestone as we deliver movies and TV shows from Cuba that were
previously unavailable,” said Alfredo Rodriguez, vice president of
DishLATINO. “With an estimated two million Cubans living in the
U.S. and many others eager to learn about the island’s rich
culture, we’re excited to provide a window into the arts and
entertainment world of Cuba.”
Headquartered in Miami, CUBAMAX TV imports, curates and packages
the best of Cuban entertainment into one channel for distribution
in the U.S.
“CUBAMAX TV includes a range of Cuban entertainment that will
appeal to a variety of audiences, from telenovela fans and movie
buffs to music lovers and nature enthusiasts,” said Amarilys Nuñez,
director of marketing for CUBAMAX TV. “In launching CUBAMAX TV, we
looked for a provider with a nationwide reach and a strong
connection to U.S. Hispanic audiences. Market-leader DishLATINO is
the perfect fit for our channel launch, and we look forward to
growing together as we deliver quality Cuban entertainment.”
Programming
The new channel will deliver a broad range of programming for
viewers, including novelas, movies, variety shows, children’s
programming and music videos. Popular shows airing on CUBAMAX TV
include:
- Vivir del Cuento – Recognized as the
“Most Popular Show in Cuba” for several years running, the program
features comedian Luis Silva as the 80-year-old character Pánfilo
who tries to navigate the realities of life in Cuba. The show
recently gained additional notoriety when President Obama appeared
in a sketch with Pánfilo shortly before his trip to Cuba.
- Al compás del son – A novella centered
on the love story of Aurora and Lino, separated by strong social
prejudices and circumstances.
- Sonando en Cuba – A singing competition
in which artists perform popular Cuban music for a chance to be
coached by directors from the most renowned bands.
Availability
CUBAMAX TV is now available to new and existing DishLATINO
customers who subscribe to the following programming packages:
Clasico, Plus, Dos, Max and Bonus Pack. To subscribe to CUBAMAX TV
through DishLATINO, customers can visit
www.dishlatino.com/cubamaxtv.
Additionally, CUBAMAX TV will be available to Sling Latino
customers in the coming weeks.
About DishLATINO
DishLATINO is the market-leading suite of English and Spanish
language programming packages in the United States. It offers its
customers more than 40 Spanish-language news, entertainment, and
sports channels in combination with DISH’s broad English-language
programming lineup of more than 200 channels. DishLATINO customers
can receive the Hopper, the industry’s most awarded DVR, and take
advantage of in-language customer service as well as payment
options such as FlexTV, a no-term contract, prepaid pay-TV
product.
About DISH
DISH Network Corp. (NASDAQ:DISH), through its subsidiaries,
provides approximately 13.874 million pay-TV subscribers, as of
March 31, 2016, with the highest-quality programming and technology
with the most choices at the best value. DISH offers a high
definition line-up with more than 200 national HD channels, the
most international channels and award-winning HD and DVR
technology. DISH Network Corporation is a Fortune 250 company.
Visit www.dish.com.
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About CUBAMAX TV
Launched in 2016, CUBAMAX TV is a general entertainment channel
featuring shows, movies and cultural content from Cuba.
Headquartered in Miami, CUBAMAX TV imports, curates and packages
the best of Cuban entertainment into one channel for distribution
in the U.S.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160616005982/en/
DishLATINOKaren Modlin,
303-723-1850karen.modlin@dish.comorSling LatinoLacretia
Taylor, 720-514-8209lacretia@sling.com
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